Forever Has Fallen

Blockchain gamification using transmedia and a blockbuster story. Giving rise to an engaged global online/offline economy; powered by Forever Coin.

About Forever Has Fallen

Forever Has Fallen aims to develop an experience-based game, which is played using transmedia storytelling and blockchain gamification, along with an online/offline economy to utilise Forever Coin game tokens. The game’s story will unfold interactively, with transmedia storytelling, interaction on social media, text messaging, etc., and players will be rewarded with Forever Coin for performing tasks or solving problems and challenges. “Purchasing Forever Coin is essentially the same as purchasing tokens at an amusement park… Forever Coin utility tokens provide access to a thrilling world… Partners will provide offline purchasing opportunities, so that players can use their tokens in the real world as part of the game play.”

Token Economics Product

Documentation

3.7
Documentation
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage.
Readability

How easy is it to read and understand the documentation, comprehend the project's goals and trajectory.

5.0
N/A
5 - Clear, comprehensible, coherent, consistent, concise. Professionally organized and well articulated.
Transparency

Level of disclosure of pertinent information regarding the company and the project, including current stages of development, issues that have been identified and how to address them, potential problems, access to resources and repositories (github repository, patent applications). Honesty with regard to what the project can (vs. wishes to) achieve.

3.0
N/A
3 - Basically honest, but hyped up or potentially misleading.
Presentation of Business Plan and Token Model

What stages are to be achieved, how are they to be carried out and according to what timeline, what is the long-term plan. How well thought-out is the token model and how well does it fit into the company's overall business model.

4.0
N/A
4 - Clear, well thought out, realistic. Business and token models are well-developed and clearly presented.
Presentation of Platform Technology and Use of Blockchain

What are the platform's core and additional features, how are they to be implemented and according to what timeline, what is the long-term plan. How well thought-out is the use of blockchain technology and how integral is it to the platform.

2.0
N/A
2 - Missing critical information; discussion is brief or very basic, does not address the underlying issues.
Legal Review and Risk Assessment

How professional are the disclaimers, risk assessments, terms and conditions, etc. Is the company working with respectable law/accounting firms? What about due diligence and smart contract auditing? Is a SAFT structure being used (and is the SAFT accessible)?

4.0
N/A
4 - Professional legal documents are provided, project employs professional legal counsel and financial auditing services.

Documentation

Comprehensiveness:
The whitepaper is very well put together – professional and aesthetic – and explains the project’s visions/plans at at a high level of technical detail. The documents outline the company’s Overview, Market Opportunites, Partners, Summary, Purpose of the token sale, Blockchain gamification, Market & Brand Strategy, Business Model, Utilization of Existing Technologies, Adoption & Scalability, Token sale Structure & Schedule, Token Sale Proceeds, KYC, Corporate Information, Roadmap, Advisors, Risk Factors, and IP Ownership.

Readability: Very clear, comprehensive and logically organized. Average language is used and provides a balanced mixture of textual and graphical explanation.

Transparency: There is basic honesty with some hype around the potential intrigue and market of the plattorm. There is a publicly accesible githup repo for the project which displays code for the token and the ICO.

Presentation of Business Plan and Token Model: The Forever Coin is used to access the platform and acts as a payments and rewards mechanism. The game economy uses Blockchain to verify who is at what stage and their status. Smart Contracts provide a decentralised means to reward players for completed tasks and to also enable decentralised decision making for the community.

Revenue Plan
* Advertising towards Freemium players
* In-game purchases of tokens
* In-game purchases of merchandise
* Marketing services delivered for partners
* Token sales and appreciation
* Reselling partner experiences, products & services

Presentation of Platform Technology and Use of Blockchain: The desired goals and use of the technologies such as video games, social media, and later video streaming is briefly described. Also, the use of blockchain technology is briefly described as a verifiable record of game progress and in-game item ownership and states, “Blockchain ledger capabilities and Smart Contracts provide the tools and framework to create a new type of gaming experience, powered by transmedia storytelling. “

Legal Review and Risk Assessment: The Risk Factor section of the whitepaper is very thorough and covers many aspects from secuirty risks to risks relating to blockchain, software and governments.
There is a registration process requiring KYC, in compliance with Australian law, verifying identification with document upload.
Corporate information (company legal structure, ABN number) is provided.

 

Documentation Market

Product

2.3
Product
Differentiation

What are the product's unique features / attributes / advantages? How is it different from other, similar products or projects? What makes it stand out or gives it an edge?

3.0
N/A
3 - Some; has a certain edge or angle.
Readiness

Readiness of the full platform, including blockchain/smart-contract/token infrastructure; based on what's publicly available (not just claims).

1.0
N/A
1 - Nothing yet, just an idea, for the product as a whole.
Concreteness of Development Plans

How detailed is the roadmap? How well defined is the timeframe? How concrete and detailed are the milestones and how well are they correlated with the business and technology development plans, as well as with funding goals (i.e., fundraising dependent)?

2.0
N/A
2 - Vague and noncommittal, few milestones with few details provided.
Current Position within Roadmap

How far along is the project as a whole relative to the plans and roadmap (including growth, not just platform development)?

2.0
N/A
2 - Critical obstacles ahead.
Feasiblity

Are the project's development plans reasonable? Does the long term vision align with core objectives and current development efforts? Does the timeframe make sense?

4.0
N/A
4 - Realistic.
Blockchain Innovation

What is the level of innovation and development particularly with regard to blockchain technology and its utilization? Do the project's blockchain-related developments have value beyond the company's particular platform or network?

2.0
N/A
2 - Limited added value, some additional smart contract functionality.

Product

Differentiation: A video-game that incorporates cryptocurrency into the game storyline and game economy.

Readiness: There is audited smart-contract code for the token and token sale. There is no code published for The Forever Has Fallen game itself which will be built after the ICO.

Concreteness of Development Plans: A very basic roadmap is given on a quarterly basis. Critical obstacles do lie ahead, such as systems/platform/game development and full product launch.

* Q1 2017 FHF concept created
* Q2 2017 Concept market tested
* Q3 2017 Blockchain gamification and game economics developed
* Q4 2017 Business model and strategy finalised. / IP secured
* Q1 2018 Soft launch
* Q2 2018 Token Sale – hard cap reached / Systems/Platform/Game Development
* Q3 2018 Systems/Platform/Game check and upgrades / Early adopter marketing – gamers / Pilot game and market verification
* Q4 2018 Systems/Platform/Game Audit (Go, No Go)
* Q2 2019 Game/Content Launch
* 2019+ (10,000,000 players) Story/Game Development / Growing community / Multiple seasons / Diversification for continued community growth

Current Position within Roadmap: The current position is the Token Sale and Systems/Platform/Game Development.

Feasiblity: The development plans and long term goals of the project are lofty, yet attainable. The timeframe for release of a quality product that aligns with the vision seems realistic.

Blockchain Innovation: There is limited blockchain innovation. The key innovation is a video-game which uses a cryptocurrency within its gaming economy.

 

Product Company and Team

Market

3.2
Market
Target User Base

How big is the project's target user base, how large is its potential market?

3.0
N/A
3 - Has growth potential.
Market Penetration Potential

How easy or difficult will it be to penetrate this market sector on the scale proposed by the project? How dominant is the hold of current market leaders, and are they maintaining a competitive edge? For reviewers (not for tooltip): This should be generally with regard to both traditional and emerging blockchain solutions (assuming that in most sectors, there are no leading blockchain solutions as of yet, but there may start to be). Also, token regulatory issues that apply equally to all should not be stressed here, unless the project has an extra regulatory issue, or (in the other direction) if the regulatory measures taken help it considerably with market penetration...

3.0
N/A
3 - Moderate, a good strategy is essential.
Direct Competition

How many direct competitors does the project have (that are already known or can be easily found with a simple search), and how much further along are they? This should focus on blockchain-related competition but can include established or notable traditional (non-blockchain) competitors with a strong hold.

3.0
N/A
3 - Some normal competition (e.g., 5-7, similarly positioned). Blockchain solutions already evidently present in the sector.
Solution Advantage

How strong is the project's unique selling proposition (i.e., its stated advantage over similar or comparable ones)?

3.0
N/A
3 - Moderate.
Blockchain Disruption

How strong is the potential for disruption of the market sector due to the introduction of blockchain technology, as it is utilized by the solution?

4.0
N/A
4 - Clear, evident.
Long-Term Vision

What are the long term goals and plans of the project? (In terms of concrete plans, not just hype or vague assertions.)

3.0
N/A
3 - Gain hold over a particular market segment, expand global outreach, possibly expand into other segments or sectors.

Market

Target User Base: Forever Has Fallen targets gamers and crypto-enthusiasts, a user base with a large starting point and potential for growth along with cryptocurrency adoption.

Market Penetration Potential: Penetrating the video game market should be of average difficulty, given the hype around cryptocurrency to propel it. The greater challenge would be retaining users and encouraging continued growth well after the hype and novelity of a new video game platform that uses cryptocurrency wears off.

Direct Competition: Examples of competitors: Spells of Genesis, Gnation, Chimaera, BitCrystals, Nexium, GameCredits
There are direct competitiors, both in the blockchain space and in the legacy video gaming space. Some projects have had successful ICOs and have a community following.

Solution Advantage: If the project can achieve its vision there is a distinct advantage in speed, transparency, and security to currently available legacy in-game currency video games.

Blockchain Disruption: Given the substantial amount of interest in the video game space there is potential for disruption of such a market with the platform’s incorporation of blockchain technology.

Long-Term Vision: The long term goals of the project are to develop an ecosystem of gamers on the Forever Has Fallen game, and to eventually incorporate on-demand streaming services.

 

Market Token Economics

Company and Team

3.2
Company and Team
Company Stage and Foundation

When was the company founded, how mature is it? Has it raised significant funds? Where relevant, this should address the parent company. For reviewers (not for tooltip): Check company LinkedIn and Crunchbase profiles. Impression summary should list basic information such as founding date, location/s, previous fundraising rounds (via crunchbase), maybe number of employees (via linkedin).

3.0
N/A
3 - Company structure in place.
Team Assembly and Commitment

What is the structure of the team (core members, advisers, contributors)? Are all necessary positions filled or is the company still looking for key team participants? Are the team members fully committed to the project (or involved with other projects simultaneously)?

3.0
N/A
3 - Mostly assembled and committed.
Background of Lead/Core Team Members

Are LinkedIn (or Github, or other professional) profile links provided, and do they show involvement in the project and relevant previous experience? For reviewers (not for tooltip): If the team is quite large, C-level and certain key team members (such as lead tech/blockchain developers) should be looked at, while other than that, a sample is fine (but this should be mentioned or reflected in the language ["It appears as though..."]).

4.0
N/A
4 - Verifiable relevant experience.
Relevance of Team's Previous Experience and Skill Set

How relevant are the team members' backgrounds and experience to the project and its requirements? Do they come from related industries and have in-depth knowledge of their respective fields?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance (biz / tech / blockchain)

Do the team members' backgrounds and experience appear to collectively cover the project requirements? This includes but is not limited to blockchain expertise.

2.0
N/A
2 - Somewhat skewed.
Strategic Partnerships

What kind of launch partners and early adopters does the project have?

4.0
N/A
4 - Numerous partnerships in place; credible partners with a substantial user base.

Company and Team

Company Stage and Foundation: Forever Has Fallen has an established team with 6 employees and 10 advisors and no funding pre-ICO is shown on the website.

Team Assembly and Commitment: Some members of the team are fully dedicated to the project, while others are also dedicated to projects outside of Forever Has Fallen. No blockchain developer is currently identified on the core team.

Background of Lead/Core Team Members: The core team has experience in B2B marketing, social marketing, project managment, digital media, web development/design, and brand development.
The advisors have backgrounds in commercial entertainment property, game development, IT, Fintech, telecommunicatins, business strategy, manufacturing, and blockchain development.
Team members have verifiable work experience credentials via LinkedIn profiles.

Relevance of Team’s Previous Experience and Skill Set: Core team members seem to have relevant experience however no member has previous experience in blockchain/cryptocurrency/smart-contract projects. One advisor has previous experience with blockchain, cryptocurrency, or smart-contract projects and ICO consultation.

Team Skill Set Balance (biz / tech / blockchain): Forever has Fallen team is slightly skewed given there is no blockchain developer on the team

Strategic Partnerships: Partnered with: 42 Entertainment, Mighty Kingdom, Innodev, UseTech

 

Company and Team Documentation

Token Economics

3.2
Token Economics
Value Proposition of Token

How much of a need is there for the token? What is the token's utility value, and what is its value as a security?

4.0
N/A
4 - Token entitles holder to valuable or useful rights (such as access to services), and is essential to platform.
Token Economy

How well defined and sustainable is the token economy? This should include circulation, fees, earn/spend mechanisms, inflation/deflation mechanisms, etc.

4.0
N/A
4 - Mostly or essentially determined, well thought-out and healthily structured.
System Decentralization (besides token)

How decentralized is the solution other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)? The purpose here is not to penalize use of centralized components per se, but to assess how decentralization is incorporated.

2.0
N/A
2 - Centralized with some vague plans to decentralize, or decentralization treated more as trend than as a paradigm shift.
Fundraising Goals (Min/Max Raise Amounts)

How sensible are the project's min/max raise amounts or soft/hard caps? (Related to Use of Proceeds but broader).

3.0
N/A
3 - Justifiable.
Use of Proceeds (Fund Allocation)

How well-defined and sensible is the planned use of proceeds / fund allocation?

3.0
N/A
3 - Rough estimates, but looks okay.
Token Allocation

How well-defined and reasonable is the token allocation (including vesting, what's done with unsold tokens, etc.)?

3.0
N/A
3 - Sufficient company/community interest balance.

Token Economics

Value Proposition of Token: The FC allows access to the Forever Has Fallen gaming platform and acts as a rewards and payments mechanism for in-game actions.

Token Economy: A large share of the tokens will be kept in reserve to fuel in game rewards and incentivize community growth. The use of the token is fully defined and the reserve of tokens seems justified in this situation since it is a video game which requires a supply of tokens for rewarding players.

System Decentralization (besides token): Forever Has Fallen will be a centralized gaming platform that utilizes blockchain technology to provide a transparent and secure means of performance and status verification.

Fundraising Goals (Min/Max Raise Amounts): 35,000 ETH Hardcap (currently about $20M)
2,800 ETH Softcap (currently about $1.75M)
1 ETH = 10,000 FC

Use of Proceeds (Fund Allocation): 42% Production Team, Admin, & Operations
30% Game Strategy & Development
14% Marketing and Sales
10% Contingency
04% Systems/Platform

Token Allocation: Total Supply: 1,000,000,000 FC

35% ICO
45% Game Economy/Community Growth and Rewards Reserve
17% M&L (24-month lock-in)
0.48% Advisors
1.76% Bounties
0.76% Token Sale Costs

 

Documentation

Comprehensiveness:
The whitepaper is very well put together – professional and aesthetic – and explains the project’s visions/plans at at a high level of technical detail. The documents outline the company’s Overview, Market Opportunites, Partners, Summary, Purpose of the token sale, Blockchain gamification, Market & Brand Strategy, Business Model, Utilization of Existing Technologies, Adoption & Scalability, Token sale Structure & Schedule, Token Sale Proceeds, KYC, Corporate Information, Roadmap, Advisors, Risk Factors, and IP Ownership.

Readability: Very clear, comprehensive and logically organized. Average language is used and provides a balanced mixture of textual and graphical explanation.

Transparency: There is basic honesty with some hype around the potential intrigue and market of the plattorm. There is a publicly accesible githup repo for the project which displays code for the token and the ICO.

Presentation of Business Plan and Token Model: The Forever Coin is used to access the platform and acts as a payments and rewards mechanism. The game economy uses Blockchain to verify who is at what stage and their status. Smart Contracts provide a decentralised means to reward players for completed tasks and to also enable decentralised decision making for the community.

Revenue Plan
* Advertising towards Freemium players
* In-game purchases of tokens
* In-game purchases of merchandise
* Marketing services delivered for partners
* Token sales and appreciation
* Reselling partner experiences, products & services

Presentation of Platform Technology and Use of Blockchain: The desired goals and use of the technologies such as video games, social media, and later video streaming is briefly described. Also, the use of blockchain technology is briefly described as a verifiable record of game progress and in-game item ownership and states, “Blockchain ledger capabilities and Smart Contracts provide the tools and framework to create a new type of gaming experience, powered by transmedia storytelling. “

Legal Review and Risk Assessment: The Risk Factor section of the whitepaper is very thorough and covers many aspects from secuirty risks to risks relating to blockchain, software and governments.
There is a registration process requiring KYC, in compliance with Australian law, verifying identification with document upload.
Corporate information (company legal structure, ABN number) is provided.

 

Category Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage.
Readability

How easy is it to read and understand the documentation, comprehend the project's goals and trajectory.

5.0
N/A
5 - Clear, comprehensible, coherent, consistent, concise. Professionally organized and well articulated.
Transparency

Level of disclosure of pertinent information regarding the company and the project, including current stages of development, issues that have been identified and how to address them, potential problems, access to resources and repositories (github repository, patent applications). Honesty with regard to what the project can (vs. wishes to) achieve.

3.0
N/A
3 - Basically honest, but hyped up or potentially misleading.
Presentation of Business Plan and Token Model

What stages are to be achieved, how are they to be carried out and according to what timeline, what is the long-term plan. How well thought-out is the token model and how well does it fit into the company's overall business model.

4.0
N/A
4 - Clear, well thought out, realistic. Business and token models are well-developed and clearly presented.
Presentation of Platform Technology and Use of Blockchain

What are the platform's core and additional features, how are they to be implemented and according to what timeline, what is the long-term plan. How well thought-out is the use of blockchain technology and how integral is it to the platform.

2.0
N/A
2 - Missing critical information; discussion is brief or very basic, does not address the underlying issues.
Legal Review and Risk Assessment

How professional are the disclaimers, risk assessments, terms and conditions, etc. Is the company working with respectable law/accounting firms? What about due diligence and smart contract auditing? Is a SAFT structure being used (and is the SAFT accessible)?

4.0
N/A
4 - Professional legal documents are provided, project employs professional legal counsel and financial auditing services.
Documentation Score:
3.7

Product

Differentiation: A video-game that incorporates cryptocurrency into the game storyline and game economy.

Readiness: There is audited smart-contract code for the token and token sale. There is no code published for The Forever Has Fallen game itself which will be built after the ICO.

Concreteness of Development Plans: A very basic roadmap is given on a quarterly basis. Critical obstacles do lie ahead, such as systems/platform/game development and full product launch.

* Q1 2017 FHF concept created
* Q2 2017 Concept market tested
* Q3 2017 Blockchain gamification and game economics developed
* Q4 2017 Business model and strategy finalised. / IP secured
* Q1 2018 Soft launch
* Q2 2018 Token Sale – hard cap reached / Systems/Platform/Game Development
* Q3 2018 Systems/Platform/Game check and upgrades / Early adopter marketing – gamers / Pilot game and market verification
* Q4 2018 Systems/Platform/Game Audit (Go, No Go)
* Q2 2019 Game/Content Launch
* 2019+ (10,000,000 players) Story/Game Development / Growing community / Multiple seasons / Diversification for continued community growth

Current Position within Roadmap: The current position is the Token Sale and Systems/Platform/Game Development.

Feasiblity: The development plans and long term goals of the project are lofty, yet attainable. The timeframe for release of a quality product that aligns with the vision seems realistic.

Blockchain Innovation: There is limited blockchain innovation. The key innovation is a video-game which uses a cryptocurrency within its gaming economy.

 

Category Breakdown
Differentiation

What are the product's unique features / attributes / advantages? How is it different from other, similar products or projects? What makes it stand out or gives it an edge?

3.0
N/A
3 - Some; has a certain edge or angle.
Readiness

Readiness of the full platform, including blockchain/smart-contract/token infrastructure; based on what's publicly available (not just claims).

1.0
N/A
1 - Nothing yet, just an idea, for the product as a whole.
Concreteness of Development Plans

How detailed is the roadmap? How well defined is the timeframe? How concrete and detailed are the milestones and how well are they correlated with the business and technology development plans, as well as with funding goals (i.e., fundraising dependent)?

2.0
N/A
2 - Vague and noncommittal, few milestones with few details provided.
Current Position within Roadmap

How far along is the project as a whole relative to the plans and roadmap (including growth, not just platform development)?

2.0
N/A
2 - Critical obstacles ahead.
Feasiblity

Are the project's development plans reasonable? Does the long term vision align with core objectives and current development efforts? Does the timeframe make sense?

4.0
N/A
4 - Realistic.
Blockchain Innovation

What is the level of innovation and development particularly with regard to blockchain technology and its utilization? Do the project's blockchain-related developments have value beyond the company's particular platform or network?

2.0
N/A
2 - Limited added value, some additional smart contract functionality.
Product Score:
2.3

Market

Target User Base: Forever Has Fallen targets gamers and crypto-enthusiasts, a user base with a large starting point and potential for growth along with cryptocurrency adoption.

Market Penetration Potential: Penetrating the video game market should be of average difficulty, given the hype around cryptocurrency to propel it. The greater challenge would be retaining users and encouraging continued growth well after the hype and novelity of a new video game platform that uses cryptocurrency wears off.

Direct Competition: Examples of competitors: Spells of Genesis, Gnation, Chimaera, BitCrystals, Nexium, GameCredits
There are direct competitiors, both in the blockchain space and in the legacy video gaming space. Some projects have had successful ICOs and have a community following.

Solution Advantage: If the project can achieve its vision there is a distinct advantage in speed, transparency, and security to currently available legacy in-game currency video games.

Blockchain Disruption: Given the substantial amount of interest in the video game space there is potential for disruption of such a market with the platform’s incorporation of blockchain technology.

Long-Term Vision: The long term goals of the project are to develop an ecosystem of gamers on the Forever Has Fallen game, and to eventually incorporate on-demand streaming services.

 

Category Breakdown
Target User Base

How big is the project's target user base, how large is its potential market?

3.0
N/A
3 - Has growth potential.
Market Penetration Potential

How easy or difficult will it be to penetrate this market sector on the scale proposed by the project? How dominant is the hold of current market leaders, and are they maintaining a competitive edge? For reviewers (not for tooltip): This should be generally with regard to both traditional and emerging blockchain solutions (assuming that in most sectors, there are no leading blockchain solutions as of yet, but there may start to be). Also, token regulatory issues that apply equally to all should not be stressed here, unless the project has an extra regulatory issue, or (in the other direction) if the regulatory measures taken help it considerably with market penetration...

3.0
N/A
3 - Moderate, a good strategy is essential.
Direct Competition

How many direct competitors does the project have (that are already known or can be easily found with a simple search), and how much further along are they? This should focus on blockchain-related competition but can include established or notable traditional (non-blockchain) competitors with a strong hold.

3.0
N/A
3 - Some normal competition (e.g., 5-7, similarly positioned). Blockchain solutions already evidently present in the sector.
Solution Advantage

How strong is the project's unique selling proposition (i.e., its stated advantage over similar or comparable ones)?

3.0
N/A
3 - Moderate.
Blockchain Disruption

How strong is the potential for disruption of the market sector due to the introduction of blockchain technology, as it is utilized by the solution?

4.0
N/A
4 - Clear, evident.
Long-Term Vision

What are the long term goals and plans of the project? (In terms of concrete plans, not just hype or vague assertions.)

3.0
N/A
3 - Gain hold over a particular market segment, expand global outreach, possibly expand into other segments or sectors.
Market Score:
3.2

Company and Team

Company Stage and Foundation: Forever Has Fallen has an established team with 6 employees and 10 advisors and no funding pre-ICO is shown on the website.

Team Assembly and Commitment: Some members of the team are fully dedicated to the project, while others are also dedicated to projects outside of Forever Has Fallen. No blockchain developer is currently identified on the core team.

Background of Lead/Core Team Members: The core team has experience in B2B marketing, social marketing, project managment, digital media, web development/design, and brand development.
The advisors have backgrounds in commercial entertainment property, game development, IT, Fintech, telecommunicatins, business strategy, manufacturing, and blockchain development.
Team members have verifiable work experience credentials via LinkedIn profiles.

Relevance of Team’s Previous Experience and Skill Set: Core team members seem to have relevant experience however no member has previous experience in blockchain/cryptocurrency/smart-contract projects. One advisor has previous experience with blockchain, cryptocurrency, or smart-contract projects and ICO consultation.

Team Skill Set Balance (biz / tech / blockchain): Forever has Fallen team is slightly skewed given there is no blockchain developer on the team

Strategic Partnerships: Partnered with: 42 Entertainment, Mighty Kingdom, Innodev, UseTech

 

Category Breakdown
Company Stage and Foundation

When was the company founded, how mature is it? Has it raised significant funds? Where relevant, this should address the parent company. For reviewers (not for tooltip): Check company LinkedIn and Crunchbase profiles. Impression summary should list basic information such as founding date, location/s, previous fundraising rounds (via crunchbase), maybe number of employees (via linkedin).

3.0
N/A
3 - Company structure in place.
Team Assembly and Commitment

What is the structure of the team (core members, advisers, contributors)? Are all necessary positions filled or is the company still looking for key team participants? Are the team members fully committed to the project (or involved with other projects simultaneously)?

3.0
N/A
3 - Mostly assembled and committed.
Background of Lead/Core Team Members

Are LinkedIn (or Github, or other professional) profile links provided, and do they show involvement in the project and relevant previous experience? For reviewers (not for tooltip): If the team is quite large, C-level and certain key team members (such as lead tech/blockchain developers) should be looked at, while other than that, a sample is fine (but this should be mentioned or reflected in the language ["It appears as though..."]).

4.0
N/A
4 - Verifiable relevant experience.
Relevance of Team's Previous Experience and Skill Set

How relevant are the team members' backgrounds and experience to the project and its requirements? Do they come from related industries and have in-depth knowledge of their respective fields?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance (biz / tech / blockchain)

Do the team members' backgrounds and experience appear to collectively cover the project requirements? This includes but is not limited to blockchain expertise.

2.0
N/A
2 - Somewhat skewed.
Strategic Partnerships

What kind of launch partners and early adopters does the project have?

4.0
N/A
4 - Numerous partnerships in place; credible partners with a substantial user base.
Company and Team Score:
3.2

Token Economics

Value Proposition of Token: The FC allows access to the Forever Has Fallen gaming platform and acts as a rewards and payments mechanism for in-game actions.

Token Economy: A large share of the tokens will be kept in reserve to fuel in game rewards and incentivize community growth. The use of the token is fully defined and the reserve of tokens seems justified in this situation since it is a video game which requires a supply of tokens for rewarding players.

System Decentralization (besides token): Forever Has Fallen will be a centralized gaming platform that utilizes blockchain technology to provide a transparent and secure means of performance and status verification.

Fundraising Goals (Min/Max Raise Amounts): 35,000 ETH Hardcap (currently about $20M)
2,800 ETH Softcap (currently about $1.75M)
1 ETH = 10,000 FC

Use of Proceeds (Fund Allocation): 42% Production Team, Admin, & Operations
30% Game Strategy & Development
14% Marketing and Sales
10% Contingency
04% Systems/Platform

Token Allocation: Total Supply: 1,000,000,000 FC

35% ICO
45% Game Economy/Community Growth and Rewards Reserve
17% M&L (24-month lock-in)
0.48% Advisors
1.76% Bounties
0.76% Token Sale Costs

 

Category Breakdown
Value Proposition of Token

How much of a need is there for the token? What is the token's utility value, and what is its value as a security?

4.0
N/A
4 - Token entitles holder to valuable or useful rights (such as access to services), and is essential to platform.
Token Economy

How well defined and sustainable is the token economy? This should include circulation, fees, earn/spend mechanisms, inflation/deflation mechanisms, etc.

4.0
N/A
4 - Mostly or essentially determined, well thought-out and healthily structured.
System Decentralization (besides token)

How decentralized is the solution other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)? The purpose here is not to penalize use of centralized components per se, but to assess how decentralization is incorporated.

2.0
N/A
2 - Centralized with some vague plans to decentralize, or decentralization treated more as trend than as a paradigm shift.
Fundraising Goals (Min/Max Raise Amounts)

How sensible are the project's min/max raise amounts or soft/hard caps? (Related to Use of Proceeds but broader).

3.0
N/A
3 - Justifiable.
Use of Proceeds (Fund Allocation)

How well-defined and sensible is the planned use of proceeds / fund allocation?

3.0
N/A
3 - Rough estimates, but looks okay.
Token Allocation

How well-defined and reasonable is the token allocation (including vesting, what's done with unsold tokens, etc.)?

3.0
N/A
3 - Sufficient company/community interest balance.
Token Economics Score:
3.2

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