ZeroState

Effective solution for customer loyalty management through emotional involvement. Tokenized feelings represent knowledge about emotional ties and connections that are core to the relationships.

About ZeroState

ZeroState is a social media and digital advertising platform with a focus on emotional reactions. ZeroState uses an application to collect the feelings of users about products, and enables producers and advertisers to increase customer loyalty via the analysis of emotional involvement. ZeroState’s mobile app allows users to review a product in one word, as well as post pictures, videos and other types of digital media. ZSC tokens act as the means of settlement between advertisers and users in the ZeroState platform. ZSC tokens can be used by advertisers to launch campaigns and increase visibility, with the aim of getting feedback from customers, attracting their attention, and increasing sales. Users receive ZSC from advertisers for writing reviews, and are thus motivated to share their sentiments.
Each month ZeroState will use 20% of its profits to repurchase the tokens.

Token Economics Product

Documentation

3.5
Documentation
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage.
Readability

How easy is it to read and understand the documentation, comprehend the project's goals and trajectory.

5.0
N/A
5 - Clear, comprehensible, coherent, consistent, concise. Professionally organized and well articulated.
Transparency

Level of disclosure of pertinent information regarding the company and the project, including current stages of development, issues that have been identified and how to address them, potential problems, access to resources and repositories (github repository, patent applications). Honesty with regard to what the project can (vs. wishes to) achieve.

2.0
N/A
2 - Ambiguous non-disclosure. Glossing over important issues.
Presentation of Business Plan and Token Model

What stages are to be achieved, how are they to be carried out and according to what timeline, what is the long-term plan. How well thought-out is the token model and how well does it fit into the company's overall business model.

4.0
N/A
4 - Clear, well thought out, realistic. Business and token models are well-developed and clearly presented.
Presentation of Platform Technology and Use of Blockchain

What are the platform's core and additional features, how are they to be implemented and according to what timeline, what is the long-term plan. How well thought-out is the use of blockchain technology and how integral is it to the platform.

4.0
N/A
4 - Clear, well thought out, realistic. Specific technical information and considerations of design and implementation are discussed.
Legal Review and Risk Assessment

How professional are the disclaimers, risk assessments, terms and conditions, etc. Is the company working with respectable law/accounting firms? What about due diligence and smart contract auditing? Is a SAFT structure being used (and is the SAFT accessible)?

2.0
N/A
2 - Insufficient or unprofessional (e.g., only a short disclaimer).

Documentation

Comprehensiveness: The whitepaper is very well put together – professional and aesthetic – and explains the project’s visions/plans at at a high level of technical detail. The documents outline the company, Emotional intelligence powered by Blockchain, Benefits for the world, Benefits for the user, Benefits for the advertiser, Market review, Our Strategy, Funds Raised, Developing the system, ZeroStat ICO, Economics of the project, ZSCoin tokens, ZeroState Blockchain, Disttibution of the raised funds, and Team..

Readability: Very clear, comprehensive and logically organized. Average language is used and provides a balanced mixture of textual and graphical explanation.

Transparency: There is basic honesty with some hype around the potential interest in and market for the plattorm. There is a publicly accessible githup repo for the project which displays code for an “emissions” smart contract and little else.

Presentation of Business Plan and Token Model: ZSC will become the only means of settlement between advertisers and users in the ZeroState platform and will also allow for placing an advertisement and participating in a campaign. The ZeroState Blockchain is a software tool powered by blockchain technology that will facilitate the delivery of a large number of simple transactions. In most cases, such transactions include transferring tokens between accounts. The Revenue Plan is to use promotions and active users to create a continously growing network and to collect service fees from the growing number of transactions.

Presentation of Platform Technology and Use of Blockchain: ZeroState Blockchain organizes accounts hierarchically. Transaction blocks are created at regular intervals using the PoS system, so that a limited fixed number of nodes determines the composition of transactions included in the block. After a block is complete, a set of ZERO nodes is selected based on the maximum number of tokens stored in the accounts of the nodes (delegated proof of stake).

Legal Review and Risk Assessment: There is a 1 page basic disclaimer at the end of the whitepaper and a basic 2-page token sale agreement which generally states that the company is not responsible for any warranties and aims to absolve itself from any issues that may arise in the ICO, and also that the token is not to be deemed a security. There is no reference or described process for KYC/AML compliance.

 

Documentation Market

Product

2.7
Product
Differentiation

What are the product's unique features / attributes / advantages? How is it different from other, similar products or projects? What makes it stand out or gives it an edge?

2.0
N/A
2 - Minimal or contrived, unconvincing.
Readiness

Readiness of the full platform, including blockchain/smart-contract/token infrastructure; based on what's publicly available (not just claims).

3.0
N/A
3 - Prototype / MVP / alpha of full product; Traditional platform exists, blockchain integration still in conceptualization.
Concreteness of Development Plans

How detailed is the roadmap? How well defined is the timeframe? How concrete and detailed are the milestones and how well are they correlated with the business and technology development plans, as well as with funding goals (i.e., fundraising dependent)?

3.0
N/A
3 - An overall plan, major milestones stated with some relevant details.
Current Position within Roadmap

How far along is the project as a whole relative to the plans and roadmap (including growth, not just platform development)?

3.0
N/A
3 - Getting there.
Feasiblity

Are the project's development plans reasonable? Does the long term vision align with core objectives and current development efforts? Does the timeframe make sense?

3.0
N/A
3 - Optimistic.
Blockchain Innovation

What is the level of innovation and development particularly with regard to blockchain technology and its utilization? Do the project's blockchain-related developments have value beyond the company's particular platform or network?

2.0
N/A
2 - Limited added value, some additional smart contract functionality.

Product

Differentiation: Differentiation of the ZeroState platform from other similar ones is that its advertising ecosystem is driven by emotional intelligence.

Readiness: There exists a mobile application available on iOS/Android, however it does not currently utilize blockchain technology. There is very little code presented on the github page for the company, and according to the roadmap, most of the blockchain development will occur after the ICO.

Concreteness of Development Plans: The roadmap is displayed in the whitepaper as follows:

* 2016 – Initial fund raising / Team building / launching ZeroState app development / First prototype and testing
* 2017 – Releasing the app on the App Store and Google Play
* Nov 2017 – 30,000 active users MAU / First advertisers on the platform / Launching a test pay-for-review system in fiat currency
* Mar 2018 – Presale
* Jul 2018 – Marketing effort to attract 1 million users / Entering U.S. and European markets / Development of the ZeroState blockchain system to tokenize feelings and emotions begins
* Dec 2018 – 4 million users / Launching an E-Commerce solution / Development of a browser extension begins / Development of Knowledgebase for the Internet of Things (IoT) begins / ZSC enters cryptocurrency exchange
* 2019 – Entering the local markets of India and China
*2020 – Entering the markets of Africa and Latin America / Localization and scaling in the countries of presence

Milestones contain low levels of detail. There is no further discussion with respect to what each milestone entails. Milestones are primarily focused on developments related to business as opposed to technology.

Current Position within Roadmap: The current position is continuing the pre-sale leading into the ICO.

Feasiblity: The development plans and long term goals of the project are very lofty and may not be totally obtainable. The timeframe for release of a quality product that aligns with the vision seems realistic giving the existence of a centralized platfrom with mobile applications already built.

Blockchain Innovation: The platform will use ERC20 tokens which are operated using the Ethereum blockchain. The only contracts that are publicly available on GitHub are descrided as “emissions” contracts and provide little code. The protocol does not aim to create an innovative blockchain (infrastructure) solution, but rather an application or protocol built on top of existing technology.

 

Product Company and Team

Market

2.8
Market
Target User Base

How big is the project's target user base, how large is its potential market?

4.0
N/A
4 - Large audience / wide market.
Market Penetration Potential

How easy or difficult will it be to penetrate this market sector on the scale proposed by the project? How dominant is the hold of current market leaders, and are they maintaining a competitive edge? For reviewers (not for tooltip): This should be generally with regard to both traditional and emerging blockchain solutions (assuming that in most sectors, there are no leading blockchain solutions as of yet, but there may start to be). Also, token regulatory issues that apply equally to all should not be stressed here, unless the project has an extra regulatory issue, or (in the other direction) if the regulatory measures taken help it considerably with market penetration...

2.0
N/A
2 - Somewhat difficult or unlikely.
Direct Competition

How many direct competitors does the project have (that are already known or can be easily found with a simple search), and how much further along are they? This should focus on blockchain-related competition but can include established or notable traditional (non-blockchain) competitors with a strong hold.

2.0
N/A
2 - Quite a few / somewhat better competitors (e.g., 7-10, some further ahead). Blockchain solutions are trendy in the sector.
Solution Advantage

How strong is the project's unique selling proposition (i.e., its stated advantage over similar or comparable ones)?

2.0
N/A
2 - Unexceptional / weak.
Blockchain Disruption

How strong is the potential for disruption of the market sector due to the introduction of blockchain technology, as it is utilized by the solution?

4.0
N/A
4 - Clear, evident.
Long-Term Vision

What are the long term goals and plans of the project? (In terms of concrete plans, not just hype or vague assertions.)

3.0
N/A
3 - Gain hold over a particular market segment, expand global outreach, possibly expand into other segments or sectors.

Market

Target User Base: The target user base is all users of social media and consumers/producers of digital advertising. The current market focus is driven toward cryptocurrency users.

Market Penetration Potential: Penetrating the advertising and social media market can be very difficult, even with the excitement around cryptocurrency. It is a great challenge to get users to stop using legacy platforms and to switch to new social advertising platforms.

Direct Competition: Examples of competitors: Friendz, Flatlay, Steemit, Nexus, Social X, Sphere
Legacy competitors: Instagram, Facebook

There are direct competitiors, both in the blockchain space and in the legacy advertising and social media space. Some projects have had successful ICOs and have a community following.

Solution Advantage: The platform intends to create its solution advantage by providing emotional feedback data on various digital advertisements deployed by advertisers.

Blockchain Disruption: Given the substantial amount of interest in social media and the digitial advertising that goes with it, and the emotional response to such advertising, there is potential for disruption via use of blockchain technology.

Long-Term Vision: The long term goals of the project are to develop an ecosystem of users that continues to grow in adoption and platform participation.

 

Market Token Economics

Company and Team

2.7
Company and Team
Company Stage and Foundation

When was the company founded, how mature is it? Has it raised significant funds? Where relevant, this should address the parent company. For reviewers (not for tooltip): Check company LinkedIn and Crunchbase profiles. Impression summary should list basic information such as founding date, location/s, previous fundraising rounds (via crunchbase), maybe number of employees (via linkedin).

4.0
N/A
4 - Established with some fundraising history (at least one notable previous investment round).
Team Assembly and Commitment

What is the structure of the team (core members, advisers, contributors)? Are all necessary positions filled or is the company still looking for key team participants? Are the team members fully committed to the project (or involved with other projects simultaneously)?

3.0
N/A
3 - Mostly assembled and committed.
Background of Lead/Core Team Members

Are LinkedIn (or Github, or other professional) profile links provided, and do they show involvement in the project and relevant previous experience? For reviewers (not for tooltip): If the team is quite large, C-level and certain key team members (such as lead tech/blockchain developers) should be looked at, while other than that, a sample is fine (but this should be mentioned or reflected in the language ["It appears as though..."]).

2.0
N/A
2 - Fragmented or inconclusive.
Relevance of Team's Previous Experience and Skill Set

How relevant are the team members' backgrounds and experience to the project and its requirements? Do they come from related industries and have in-depth knowledge of their respective fields?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance (biz / tech / blockchain)

Do the team members' backgrounds and experience appear to collectively cover the project requirements? This includes but is not limited to blockchain expertise.

3.0
N/A
3 - Somewhat uncertain, probably okay.
Strategic Partnerships

What kind of launch partners and early adopters does the project have?

1.0
N/A
1 - None really.

Company and Team

Company Stage and Foundation: ZeroState has an established team with 10 employees and 3 advisors and has completed and sold out its presale target.

Team Assembly and Commitment: Some members of the team are fully dedicated to the project, while others are also dedicated to projects outside of ZeroState. One blockchain developer is currently identified on the core team.

Background of Lead/Core Team Members: The core team has experience in IT and tech managment, programming, startups, design, community management, iOS development, frontend/backend development and blockchain architecture/design.
The advisors have backgrounds in blockchain/smartcontact/cryptocurrency/ICO advisement, investment, and marketing.
Team members and advisors have verifiable work experience credentials via LinkedIn profiles.

Relevance of Team’s Previous Experience and Skill Set: Core team members seem to have relevant experience however only one member has previous experience in blockchain/cryptocurrency/smart-contract projects. All of the advisors have previous experience with blockchain, cryptocurrency, or smart-contract projects and ICO consultation.

Team Skill Set Balance (biz / tech / blockchain): There is one individual with prior blockchain-related experience and others on the team have relevant experience for the goals of the platform. It will most likely be necessary to have more blockchain developers on the core team.

Strategic Partnerships: No partnerships are presented.

 

Company and Team Documentation

Token Economics

3.0
Token Economics
Value Proposition of Token

How much of a need is there for the token? What is the token's utility value, and what is its value as a security?

2.0
N/A
2 - Token issued primarily for fundraising purposes or network effect. Inherent value is minimal or contrived.
Token Economy

How well defined and sustainable is the token economy? This should include circulation, fees, earn/spend mechanisms, inflation/deflation mechanisms, etc.

4.0
N/A
4 - Mostly or essentially determined, well thought-out and healthily structured.
System Decentralization (besides token)

How decentralized is the solution other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)? The purpose here is not to penalize use of centralized components per se, but to assess how decentralization is incorporated.

3.0
N/A
3 - Hybrid; use of decentralized / centralized components is broadly justified; decentralization not a core aspect.
Fundraising Goals (Min/Max Raise Amounts)

How sensible are the project's min/max raise amounts or soft/hard caps? (Related to Use of Proceeds but broader).

3.0
N/A
3 - Justifiable.
Use of Proceeds (Fund Allocation)

How well-defined and sensible is the planned use of proceeds / fund allocation?

3.0
N/A
3 - Rough estimates, but looks okay.
Token Allocation

How well-defined and reasonable is the token allocation (including vesting, what's done with unsold tokens, etc.)?

3.0
N/A
3 - Sufficient company/community interest balance.

Token Economics

Value Proposition of Token: ZSC is an ERC20 token that is used as a transfer of value between two parties and can be converted to other currencies. ZSC will become the only means of settlement between advertisers and users in the ZeroState platform and will also allow for placing an advertisement and participating in a campaign.

Token Economy: A majority share of the tokens will be sold during the ICO and the next largest portion is being kept in reserve for incentivizing platform participation. The use of the token is fully defined and the reserve of tokens is justified.

System Decentralization (besides token): ZeroState intends to be a centralized platform that utilizes the power and security of blockchain technology.

Fundraising Goals (Min/Max Raise Amounts): Soft cap: 4 Million USD
Hard cap: 20 Million USD

1 ZSC = 0.00047 ETH.

Use of Proceeds (Fund Allocation): Use of proceeds is as follows:

33% Marketing
16% Product and Blockchain Development
14% Operational Expenses
14% Business Expenses
11% Scaling
10% Team
02% Legal Expenses

Token Allocation: Token allocation is as follows:

65% Token Sales
20% Reserve Fund
10% Main Team
03% Bounty Program
02% Business Advisors

Vesting of team tokens is not discussed.

 

Documentation

Comprehensiveness: The whitepaper is very well put together – professional and aesthetic – and explains the project’s visions/plans at at a high level of technical detail. The documents outline the company, Emotional intelligence powered by Blockchain, Benefits for the world, Benefits for the user, Benefits for the advertiser, Market review, Our Strategy, Funds Raised, Developing the system, ZeroStat ICO, Economics of the project, ZSCoin tokens, ZeroState Blockchain, Disttibution of the raised funds, and Team..

Readability: Very clear, comprehensive and logically organized. Average language is used and provides a balanced mixture of textual and graphical explanation.

Transparency: There is basic honesty with some hype around the potential interest in and market for the plattorm. There is a publicly accessible githup repo for the project which displays code for an “emissions” smart contract and little else.

Presentation of Business Plan and Token Model: ZSC will become the only means of settlement between advertisers and users in the ZeroState platform and will also allow for placing an advertisement and participating in a campaign. The ZeroState Blockchain is a software tool powered by blockchain technology that will facilitate the delivery of a large number of simple transactions. In most cases, such transactions include transferring tokens between accounts. The Revenue Plan is to use promotions and active users to create a continously growing network and to collect service fees from the growing number of transactions.

Presentation of Platform Technology and Use of Blockchain: ZeroState Blockchain organizes accounts hierarchically. Transaction blocks are created at regular intervals using the PoS system, so that a limited fixed number of nodes determines the composition of transactions included in the block. After a block is complete, a set of ZERO nodes is selected based on the maximum number of tokens stored in the accounts of the nodes (delegated proof of stake).

Legal Review and Risk Assessment: There is a 1 page basic disclaimer at the end of the whitepaper and a basic 2-page token sale agreement which generally states that the company is not responsible for any warranties and aims to absolve itself from any issues that may arise in the ICO, and also that the token is not to be deemed a security. There is no reference or described process for KYC/AML compliance.

 

Category Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage.
Readability

How easy is it to read and understand the documentation, comprehend the project's goals and trajectory.

5.0
N/A
5 - Clear, comprehensible, coherent, consistent, concise. Professionally organized and well articulated.
Transparency

Level of disclosure of pertinent information regarding the company and the project, including current stages of development, issues that have been identified and how to address them, potential problems, access to resources and repositories (github repository, patent applications). Honesty with regard to what the project can (vs. wishes to) achieve.

2.0
N/A
2 - Ambiguous non-disclosure. Glossing over important issues.
Presentation of Business Plan and Token Model

What stages are to be achieved, how are they to be carried out and according to what timeline, what is the long-term plan. How well thought-out is the token model and how well does it fit into the company's overall business model.

4.0
N/A
4 - Clear, well thought out, realistic. Business and token models are well-developed and clearly presented.
Presentation of Platform Technology and Use of Blockchain

What are the platform's core and additional features, how are they to be implemented and according to what timeline, what is the long-term plan. How well thought-out is the use of blockchain technology and how integral is it to the platform.

4.0
N/A
4 - Clear, well thought out, realistic. Specific technical information and considerations of design and implementation are discussed.
Legal Review and Risk Assessment

How professional are the disclaimers, risk assessments, terms and conditions, etc. Is the company working with respectable law/accounting firms? What about due diligence and smart contract auditing? Is a SAFT structure being used (and is the SAFT accessible)?

2.0
N/A
2 - Insufficient or unprofessional (e.g., only a short disclaimer).
Documentation Score:
3.5

Product

Differentiation: Differentiation of the ZeroState platform from other similar ones is that its advertising ecosystem is driven by emotional intelligence.

Readiness: There exists a mobile application available on iOS/Android, however it does not currently utilize blockchain technology. There is very little code presented on the github page for the company, and according to the roadmap, most of the blockchain development will occur after the ICO.

Concreteness of Development Plans: The roadmap is displayed in the whitepaper as follows:

* 2016 – Initial fund raising / Team building / launching ZeroState app development / First prototype and testing
* 2017 – Releasing the app on the App Store and Google Play
* Nov 2017 – 30,000 active users MAU / First advertisers on the platform / Launching a test pay-for-review system in fiat currency
* Mar 2018 – Presale
* Jul 2018 – Marketing effort to attract 1 million users / Entering U.S. and European markets / Development of the ZeroState blockchain system to tokenize feelings and emotions begins
* Dec 2018 – 4 million users / Launching an E-Commerce solution / Development of a browser extension begins / Development of Knowledgebase for the Internet of Things (IoT) begins / ZSC enters cryptocurrency exchange
* 2019 – Entering the local markets of India and China
*2020 – Entering the markets of Africa and Latin America / Localization and scaling in the countries of presence

Milestones contain low levels of detail. There is no further discussion with respect to what each milestone entails. Milestones are primarily focused on developments related to business as opposed to technology.

Current Position within Roadmap: The current position is continuing the pre-sale leading into the ICO.

Feasiblity: The development plans and long term goals of the project are very lofty and may not be totally obtainable. The timeframe for release of a quality product that aligns with the vision seems realistic giving the existence of a centralized platfrom with mobile applications already built.

Blockchain Innovation: The platform will use ERC20 tokens which are operated using the Ethereum blockchain. The only contracts that are publicly available on GitHub are descrided as “emissions” contracts and provide little code. The protocol does not aim to create an innovative blockchain (infrastructure) solution, but rather an application or protocol built on top of existing technology.

 

Category Breakdown
Differentiation

What are the product's unique features / attributes / advantages? How is it different from other, similar products or projects? What makes it stand out or gives it an edge?

2.0
N/A
2 - Minimal or contrived, unconvincing.
Readiness

Readiness of the full platform, including blockchain/smart-contract/token infrastructure; based on what's publicly available (not just claims).

3.0
N/A
3 - Prototype / MVP / alpha of full product; Traditional platform exists, blockchain integration still in conceptualization.
Concreteness of Development Plans

How detailed is the roadmap? How well defined is the timeframe? How concrete and detailed are the milestones and how well are they correlated with the business and technology development plans, as well as with funding goals (i.e., fundraising dependent)?

3.0
N/A
3 - An overall plan, major milestones stated with some relevant details.
Current Position within Roadmap

How far along is the project as a whole relative to the plans and roadmap (including growth, not just platform development)?

3.0
N/A
3 - Getting there.
Feasiblity

Are the project's development plans reasonable? Does the long term vision align with core objectives and current development efforts? Does the timeframe make sense?

3.0
N/A
3 - Optimistic.
Blockchain Innovation

What is the level of innovation and development particularly with regard to blockchain technology and its utilization? Do the project's blockchain-related developments have value beyond the company's particular platform or network?

2.0
N/A
2 - Limited added value, some additional smart contract functionality.
Product Score:
2.7

Market

Target User Base: The target user base is all users of social media and consumers/producers of digital advertising. The current market focus is driven toward cryptocurrency users.

Market Penetration Potential: Penetrating the advertising and social media market can be very difficult, even with the excitement around cryptocurrency. It is a great challenge to get users to stop using legacy platforms and to switch to new social advertising platforms.

Direct Competition: Examples of competitors: Friendz, Flatlay, Steemit, Nexus, Social X, Sphere
Legacy competitors: Instagram, Facebook

There are direct competitiors, both in the blockchain space and in the legacy advertising and social media space. Some projects have had successful ICOs and have a community following.

Solution Advantage: The platform intends to create its solution advantage by providing emotional feedback data on various digital advertisements deployed by advertisers.

Blockchain Disruption: Given the substantial amount of interest in social media and the digitial advertising that goes with it, and the emotional response to such advertising, there is potential for disruption via use of blockchain technology.

Long-Term Vision: The long term goals of the project are to develop an ecosystem of users that continues to grow in adoption and platform participation.

 

Category Breakdown
Target User Base

How big is the project's target user base, how large is its potential market?

4.0
N/A
4 - Large audience / wide market.
Market Penetration Potential

How easy or difficult will it be to penetrate this market sector on the scale proposed by the project? How dominant is the hold of current market leaders, and are they maintaining a competitive edge? For reviewers (not for tooltip): This should be generally with regard to both traditional and emerging blockchain solutions (assuming that in most sectors, there are no leading blockchain solutions as of yet, but there may start to be). Also, token regulatory issues that apply equally to all should not be stressed here, unless the project has an extra regulatory issue, or (in the other direction) if the regulatory measures taken help it considerably with market penetration...

2.0
N/A
2 - Somewhat difficult or unlikely.
Direct Competition

How many direct competitors does the project have (that are already known or can be easily found with a simple search), and how much further along are they? This should focus on blockchain-related competition but can include established or notable traditional (non-blockchain) competitors with a strong hold.

2.0
N/A
2 - Quite a few / somewhat better competitors (e.g., 7-10, some further ahead). Blockchain solutions are trendy in the sector.
Solution Advantage

How strong is the project's unique selling proposition (i.e., its stated advantage over similar or comparable ones)?

2.0
N/A
2 - Unexceptional / weak.
Blockchain Disruption

How strong is the potential for disruption of the market sector due to the introduction of blockchain technology, as it is utilized by the solution?

4.0
N/A
4 - Clear, evident.
Long-Term Vision

What are the long term goals and plans of the project? (In terms of concrete plans, not just hype or vague assertions.)

3.0
N/A
3 - Gain hold over a particular market segment, expand global outreach, possibly expand into other segments or sectors.
Market Score:
2.8

Company and Team

Company Stage and Foundation: ZeroState has an established team with 10 employees and 3 advisors and has completed and sold out its presale target.

Team Assembly and Commitment: Some members of the team are fully dedicated to the project, while others are also dedicated to projects outside of ZeroState. One blockchain developer is currently identified on the core team.

Background of Lead/Core Team Members: The core team has experience in IT and tech managment, programming, startups, design, community management, iOS development, frontend/backend development and blockchain architecture/design.
The advisors have backgrounds in blockchain/smartcontact/cryptocurrency/ICO advisement, investment, and marketing.
Team members and advisors have verifiable work experience credentials via LinkedIn profiles.

Relevance of Team’s Previous Experience and Skill Set: Core team members seem to have relevant experience however only one member has previous experience in blockchain/cryptocurrency/smart-contract projects. All of the advisors have previous experience with blockchain, cryptocurrency, or smart-contract projects and ICO consultation.

Team Skill Set Balance (biz / tech / blockchain): There is one individual with prior blockchain-related experience and others on the team have relevant experience for the goals of the platform. It will most likely be necessary to have more blockchain developers on the core team.

Strategic Partnerships: No partnerships are presented.

 

Category Breakdown
Company Stage and Foundation

When was the company founded, how mature is it? Has it raised significant funds? Where relevant, this should address the parent company. For reviewers (not for tooltip): Check company LinkedIn and Crunchbase profiles. Impression summary should list basic information such as founding date, location/s, previous fundraising rounds (via crunchbase), maybe number of employees (via linkedin).

4.0
N/A
4 - Established with some fundraising history (at least one notable previous investment round).
Team Assembly and Commitment

What is the structure of the team (core members, advisers, contributors)? Are all necessary positions filled or is the company still looking for key team participants? Are the team members fully committed to the project (or involved with other projects simultaneously)?

3.0
N/A
3 - Mostly assembled and committed.
Background of Lead/Core Team Members

Are LinkedIn (or Github, or other professional) profile links provided, and do they show involvement in the project and relevant previous experience? For reviewers (not for tooltip): If the team is quite large, C-level and certain key team members (such as lead tech/blockchain developers) should be looked at, while other than that, a sample is fine (but this should be mentioned or reflected in the language ["It appears as though..."]).

2.0
N/A
2 - Fragmented or inconclusive.
Relevance of Team's Previous Experience and Skill Set

How relevant are the team members' backgrounds and experience to the project and its requirements? Do they come from related industries and have in-depth knowledge of their respective fields?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance (biz / tech / blockchain)

Do the team members' backgrounds and experience appear to collectively cover the project requirements? This includes but is not limited to blockchain expertise.

3.0
N/A
3 - Somewhat uncertain, probably okay.
Strategic Partnerships

What kind of launch partners and early adopters does the project have?

1.0
N/A
1 - None really.
Company and Team Score:
2.7

Token Economics

Value Proposition of Token: ZSC is an ERC20 token that is used as a transfer of value between two parties and can be converted to other currencies. ZSC will become the only means of settlement between advertisers and users in the ZeroState platform and will also allow for placing an advertisement and participating in a campaign.

Token Economy: A majority share of the tokens will be sold during the ICO and the next largest portion is being kept in reserve for incentivizing platform participation. The use of the token is fully defined and the reserve of tokens is justified.

System Decentralization (besides token): ZeroState intends to be a centralized platform that utilizes the power and security of blockchain technology.

Fundraising Goals (Min/Max Raise Amounts): Soft cap: 4 Million USD
Hard cap: 20 Million USD

1 ZSC = 0.00047 ETH.

Use of Proceeds (Fund Allocation): Use of proceeds is as follows:

33% Marketing
16% Product and Blockchain Development
14% Operational Expenses
14% Business Expenses
11% Scaling
10% Team
02% Legal Expenses

Token Allocation: Token allocation is as follows:

65% Token Sales
20% Reserve Fund
10% Main Team
03% Bounty Program
02% Business Advisors

Vesting of team tokens is not discussed.

 

Category Breakdown
Value Proposition of Token

How much of a need is there for the token? What is the token's utility value, and what is its value as a security?

2.0
N/A
2 - Token issued primarily for fundraising purposes or network effect. Inherent value is minimal or contrived.
Token Economy

How well defined and sustainable is the token economy? This should include circulation, fees, earn/spend mechanisms, inflation/deflation mechanisms, etc.

4.0
N/A
4 - Mostly or essentially determined, well thought-out and healthily structured.
System Decentralization (besides token)

How decentralized is the solution other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)? The purpose here is not to penalize use of centralized components per se, but to assess how decentralization is incorporated.

3.0
N/A
3 - Hybrid; use of decentralized / centralized components is broadly justified; decentralization not a core aspect.
Fundraising Goals (Min/Max Raise Amounts)

How sensible are the project's min/max raise amounts or soft/hard caps? (Related to Use of Proceeds but broader).

3.0
N/A
3 - Justifiable.
Use of Proceeds (Fund Allocation)

How well-defined and sensible is the planned use of proceeds / fund allocation?

3.0
N/A
3 - Rough estimates, but looks okay.
Token Allocation

How well-defined and reasonable is the token allocation (including vesting, what's done with unsold tokens, etc.)?

3.0
N/A
3 - Sufficient company/community interest balance.
Token Economics Score:
3.0

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