AdHive

AdHive aims to be an AI-controlled Influencer Marketing platform utilizing blockchain technology.

About AdHive

AdHive aims to be an AI-controlled Influencer Marketing platform utilizing blockchain technology. The AdHive platform will fully automate all steps of interaction with influencers in order to save time and effort for advertisers. The platform will offer brands the opportunity to place a native video ad on an unlimited number of influencer channels, without having to worry about proper execution. Adhive aims to make it easy to run native video advertising, and to provide new monetization opportunities that power community development and increase audience and advertising capacity. Adhive.tv’s core mission is to create a new world of advertising by increasing reach for brands and providing a way to monetize blogs while creating better content for viewers.
Competitors: Flatlay, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU
Uniqueness/Advantages to competition: Intends to utilize AI-controls to further automate interactions between influncers and advertisers.

Token Sale Use of Blockchain

Product

2.4
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

2.0
N/A
2 - Meh, okay.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.

Product

An alpha platform is currently available for testing via the website. Further development is expected after the ICO and a public mobile app release is scheduled for Q4 2018 (see Roadmap).
There is appeal to the AdHive product, given the growing number of influencers and advertisers looking for them throughout the digital advertising marketplaces, and the potential / target user-base will grow along with the adoption of cryptocurrency in the general population. There is currently a very large amount of legacy competition in the digital advertising space (FB, Instagram, Twitter), and blockchain competition will greatly stiffen over time as adoption continues, given the size of the target market.
Competitors: Flatlay, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU

Product Whitepaper

Use of Blockchain

3.0
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3.0
N/A
3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

3.0
N/A
3 - Issuing a custom token is justifiable.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

3.0
N/A
3 - Interesting.

Use of Blockchain

The project’s contribution to blockchain development is mainly the development of an AI-automated marketplace connecting influencers and advertizers. There is a disruptive advantage as, in theory, it would enable further streamlining and improvement of the currently centralized, legacy freelance platforms and would allow influencers to further monetize their social media interactions and digital content. There is need for a custom token as the platform is an independent autonomous marketplace focused on alleviating current problems in the influncer marketing space.

Use of Blockchain Roadmap

Whitepaper

4.4
Whitepaper
Comprehensiveness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

5.0
N/A
5 - All issues addressed coherently.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

4.0
N/A
4 - Informative disclosure.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

5.0
N/A
5 - Thorough, viable, convincing, promising.

Whitepaper

The whitepaper is very well put together, professional and aesthetic, and provides a good mixture of media and textual explanation. The whitepaper is very long at 70-pages, but can be easily read and understood due to the amount of presented media. The whitepaper sections include: Market Overview, Project Overview, the Team, How AdHive works, the technology, the Token, the Business Model, Competitors, and References. The business plan and technology behind AdHive are thoroughly and concisely explained.

Whitepaper Compliance

Roadmap

2.8
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasiblity

Is the development plan realistic? Is it based on reasonable goals and timelines?

2.0
N/A
2 - Very ambitious.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.

Roadmap

A basic roadmap is given on a quarterly basis. Critical obstacles lie ahead, with actual beta testing for the platform set to begin after the ICO and a public launch planned for Q4 2018. The roadmap is vague and brief descriptions are provided for the intermediate steps required to complete each milestone.
Important Milestones:
Q4 2017 – Alpha Release
Q1 2018 – Presale and tokensale phase 1 / Beta release
Q2 2018 – Activation of Bancor Token Changer / ADH token listing with exchanges
Q3 2018 – Community assessment functionality rolled out / ADH convertible into several crypto/fiat currencies
Q4 2018 – Mobile app for influencers released
Q3 2019 – Ad placement on real-time streaming platforms / Token Sale Phase 2
Q1 2020 – Rapid expansion to new markets
Q4 2020 – Identification of the impact of ads on live

Roadmap Company and Team

Compliance

3.2
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

4.0
N/A
4 - Beta or initial rollout.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.

Compliance

The ADH-token has intrinsic value through its planned usage on the AdHive platform, allowing users to actively participate in the AI-automated advertiser/influencer marketplace. The token’s main utility is as a tradable financial instrument, as it is used specifically for streamlining and alleviating problems with regard to payment settlement and transparency in the advertising/influencer marketplace.
The token smart-contract infrastructure will be fully completed after the ICO, however there is a public alpha platform available for testing.
Compliance is addressed with direct statements of AML & KYC Due Diligence and enforced with a registration whitelisting process and manual screening of all platform registrants.
The legal review, securities law review, and terms and conditions of the sale are detailed, professional, and thorough, aiming to absolve the company of any liability regarding the ICO and any problems that may occur, and providing a general statment that the tokens are not to be deemed a security.

Compliance Token Sale

Company and Team

2.4
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

2.0
N/A
2 - Fragmented or inconclusive.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

2.0
N/A
2 - Lacking in key areas.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

2.0
N/A
2 - Lacking or inconsistent.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.

Company and Team

AdHive has an established team with 12 employees and 5 advisors.
The core team has experience in AI, data modeling and management, telecommunications, cybersecurity, blockchain development, software development and programming, front-end design, sales and marketing, business development and project management,
The advisors have backgrounds in advertising, marketing, investing, ICO consultation, and business development.
Most team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information. Most members of the team are not fully dedicated to the project; most are dedicated to multiple projects outside of AdHive. One advisor and one core member have previous experience with blockchain, cryptocurrency, or smart-contract projects and ICO consultation.
Positives: The core team is well rounded and has one committed advisor and a core member with previous blockchain, cryptocurrency, or smart contract experience.
Negatives: Almost none of the members are fully dedicated to the project and no blockchain developers are currently part of the team.

Company and Team Product

Token Sale

2.8
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

3.0
N/A
3 - Justifiable.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

3.0
N/A
3 - Justifiable.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.

Token Sale

AdHive Token (ADH)
Token Presale (Completed)
Exchange rate: 1 ETH = 5000 ADH + 30% to 15% bonus
Target: $3 million
Token Sale Phase #1
Exchange rate: 1 ETH = 5000 ADH + 10% to 0% bonus
Target: $12 million
Soft cap: $4 million
If target is not reached, unsold tokens will be destroyed
Token Sale Phase #2
Dates: Q3-Q4 2019
Amount of tokens available for Phase #2 participants equals number of tokens sold during Presale & Phase #1. Presale and Phase #1 participants will get 10% bonus. No additional tokens will ever be created

Token Distribution
ICO 60%
Network Growth 16%
AdHive Founders 11.5% (18-month vesting schedule)
Advisory Board 6% (6-month vesting schedule)
Community grants and Bounties 3.5%
Reserve Fund 2%
Legal Compliance 1%

Token Proceeds Budget
Software and infrastructure 40%
Marketing 29%
Business development 13%
Legal and administration costs 10%
Community development 8 %

Social Media Presence & Following
There is little community engagment and reception.

Product

An alpha platform is currently available for testing via the website. Further development is expected after the ICO and a public mobile app release is scheduled for Q4 2018 (see Roadmap).
There is appeal to the AdHive product, given the growing number of influencers and advertisers looking for them throughout the digital advertising marketplaces, and the potential / target user-base will grow along with the adoption of cryptocurrency in the general population. There is currently a very large amount of legacy competition in the digital advertising space (FB, Instagram, Twitter), and blockchain competition will greatly stiffen over time as adoption continues, given the size of the target market.
Competitors: Flatlay, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

2.0
N/A
2 - Meh, okay.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.
Product Score:
2.4

Use of Blockchain

The project’s contribution to blockchain development is mainly the development of an AI-automated marketplace connecting influencers and advertizers. There is a disruptive advantage as, in theory, it would enable further streamlining and improvement of the currently centralized, legacy freelance platforms and would allow influencers to further monetize their social media interactions and digital content. There is need for a custom token as the platform is an independent autonomous marketplace focused on alleviating current problems in the influncer marketing space.

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3.0
N/A
3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

3.0
N/A
3 - Issuing a custom token is justifiable.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

3.0
N/A
3 - Interesting.
Use of Blockchain Score:
3.0

Whitepaper

The whitepaper is very well put together, professional and aesthetic, and provides a good mixture of media and textual explanation. The whitepaper is very long at 70-pages, but can be easily read and understood due to the amount of presented media. The whitepaper sections include: Market Overview, Project Overview, the Team, How AdHive works, the technology, the Token, the Business Model, Competitors, and References. The business plan and technology behind AdHive are thoroughly and concisely explained.

Category Breakdown
Comprehensiveness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

5.0
N/A
5 - All issues addressed coherently.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

4.0
N/A
4 - Informative disclosure.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

5.0
N/A
5 - Thorough, viable, convincing, promising.
Whitepaper Score:
4.4

Roadmap

A basic roadmap is given on a quarterly basis. Critical obstacles lie ahead, with actual beta testing for the platform set to begin after the ICO and a public launch planned for Q4 2018. The roadmap is vague and brief descriptions are provided for the intermediate steps required to complete each milestone.
Important Milestones:
Q4 2017 – Alpha Release
Q1 2018 – Presale and tokensale phase 1 / Beta release
Q2 2018 – Activation of Bancor Token Changer / ADH token listing with exchanges
Q3 2018 – Community assessment functionality rolled out / ADH convertible into several crypto/fiat currencies
Q4 2018 – Mobile app for influencers released
Q3 2019 – Ad placement on real-time streaming platforms / Token Sale Phase 2
Q1 2020 – Rapid expansion to new markets
Q4 2020 – Identification of the impact of ads on live

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasiblity

Is the development plan realistic? Is it based on reasonable goals and timelines?

2.0
N/A
2 - Very ambitious.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.
Roadmap Score:
2.8

Compliance

The ADH-token has intrinsic value through its planned usage on the AdHive platform, allowing users to actively participate in the AI-automated advertiser/influencer marketplace. The token’s main utility is as a tradable financial instrument, as it is used specifically for streamlining and alleviating problems with regard to payment settlement and transparency in the advertising/influencer marketplace.
The token smart-contract infrastructure will be fully completed after the ICO, however there is a public alpha platform available for testing.
Compliance is addressed with direct statements of AML & KYC Due Diligence and enforced with a registration whitelisting process and manual screening of all platform registrants.
The legal review, securities law review, and terms and conditions of the sale are detailed, professional, and thorough, aiming to absolve the company of any liability regarding the ICO and any problems that may occur, and providing a general statment that the tokens are not to be deemed a security.

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

4.0
N/A
4 - Beta or initial rollout.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.
Compliance Score:
3.2

Company and Team

AdHive has an established team with 12 employees and 5 advisors.
The core team has experience in AI, data modeling and management, telecommunications, cybersecurity, blockchain development, software development and programming, front-end design, sales and marketing, business development and project management,
The advisors have backgrounds in advertising, marketing, investing, ICO consultation, and business development.
Most team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information. Most members of the team are not fully dedicated to the project; most are dedicated to multiple projects outside of AdHive. One advisor and one core member have previous experience with blockchain, cryptocurrency, or smart-contract projects and ICO consultation.
Positives: The core team is well rounded and has one committed advisor and a core member with previous blockchain, cryptocurrency, or smart contract experience.
Negatives: Almost none of the members are fully dedicated to the project and no blockchain developers are currently part of the team.

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

2.0
N/A
2 - Fragmented or inconclusive.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

2.0
N/A
2 - Lacking in key areas.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

2.0
N/A
2 - Lacking or inconsistent.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.
Company and Team Score:
2.4

Token Sale

AdHive Token (ADH)
Token Presale (Completed)
Exchange rate: 1 ETH = 5000 ADH + 30% to 15% bonus
Target: $3 million
Token Sale Phase #1
Exchange rate: 1 ETH = 5000 ADH + 10% to 0% bonus
Target: $12 million
Soft cap: $4 million
If target is not reached, unsold tokens will be destroyed
Token Sale Phase #2
Dates: Q3-Q4 2019
Amount of tokens available for Phase #2 participants equals number of tokens sold during Presale & Phase #1. Presale and Phase #1 participants will get 10% bonus. No additional tokens will ever be created

Token Distribution
ICO 60%
Network Growth 16%
AdHive Founders 11.5% (18-month vesting schedule)
Advisory Board 6% (6-month vesting schedule)
Community grants and Bounties 3.5%
Reserve Fund 2%
Legal Compliance 1%

Token Proceeds Budget
Software and infrastructure 40%
Marketing 29%
Business development 13%
Legal and administration costs 10%
Community development 8 %

Social Media Presence & Following
There is little community engagment and reception.

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

3.0
N/A
3 - Justifiable.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

3.0
N/A
3 - Justifiable.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.
Token Sale Score:
2.8

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