ALAX

ALAX is a Mobile Game Distribution Platform based on blockchain technology with the intention of bringing fresh air to the gaming industry around the world.

About ALAX

ALAX aims to be a blockchain-based mobile-game distribution platform focused on emerging markets, “with the goal to bring games to everyone, including people that are unbanked but have access to cash and smartphones”. ALAX is a joint venture between DECENT (developer of the DCore blockchain and platform for content distribution) and Dragonfly (game distribution platform). Customers will be able to access the ALAX Store via an application built using DECENTs library, which will provide blockchain functionality, while content providers will have access to the ALAX Android SDK, allowing them to include a range of features such as in-app purchases, rewards and more.
Competitors: Flux Gaming, GameCredits, RewardMob, Chimaera, NITRO, Game Machine
Uniqueness/Advantages to competition: Provides a Android SDK to allow features such as in-app purchases and rewards.

Token Sale Use of Blockchain

Product

2.8
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

4.0
N/A
4 - Large audience / wide market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.

Product

ALAX is meant to be blockchain-based distribution platform for mobile games. There is currently no publicly accessible github repository for the project, however there is a prototype which has not yet been released to the public. The testnet/mainnet and store dev/testing, and full platform launch, are planned for after the ICO (see Roadmap).

ALAX clearly states that it targets emerging markets and that its goal is to “bring games to everyone, including people that are unbanked but have access to cash and smartphones”. A blockchain-based game distribution platform, developed in a joint venture between existing blockchain technology and game distribution companies, can be quite appealing to a wide target user base.

There is currently a large amount of legacy and blockchain competition in the sector of mobile gaming services, and blockchain competition will stiffen over time as cryptocurrency adoption continues.
Competitors: Flux Gaming, GameCredits, RewardMob, Chimaera, NITRO, Game Machine

Product Whitepaper

Use of Blockchain

2.2
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

2.0
N/A
2 - Some smart contract functionality.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

2.0
N/A
2 - Some, but not much.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

2.0
N/A
2 - Some, mainly network effect.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

2.0
N/A
2 - Meh, okay.

Use of Blockchain

ALAX is developing a mobile-game distribution platform based on DECENT’s DCore blockchain.

ALAX is issuing two ERC-20 standard tokens: ALA, which will be used directly on the platform’s app-store to pay for content (games and in-app purchases), and ALX, which will be used to acquire ALA tokens on the one-way ALAX exchange. The ALX token will later be swapped for DECENT DCore UIA. “ALA’s value will be pegged to FIAT and therefore only ALX can be accessible on public exchanges. ALA/ALX value will be set according to ALX/FIAT value on major public exchanges. To ensure market demand for ALX, there will be a 20% discount on ALA purchases using ALX tokens.”

Use of Blockchain Roadmap

Whitepaper

3.8
Whitepaper
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.

Whitepaper

The whitepaper is informative, and provides a balanced mixture of media and textual explanation. The whitepaper is 29 pages long and is overall readable and understandable. The whitepaper includes the following sections: Abstract, Introduction, Market and Industry, ALAX Blockchain Game Platform for Emerging Markets, Utility Tokens, Use cases, Architecture, Token Structure, Token Generation Event, Roadmap, Team, Glossary, and References: The business and technology plans behind ALAX are detailed and concisely explained including textual and graphical explanations. References are provided in end-note form.

Whitepaper Compliance

Roadmap

2.6
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

2.0
N/A
2 - Very ambitious.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

2.0
N/A
2 - Critical obstacles ahead.

Roadmap

A vague project roadmap is given with milestones presented on a monthly basis. Obstacles lie ahead as beta platform development/deployment and final platform release will occur after the ICO. The roadmap provides major milestones and there are brief descriptions of the intermediate steps required to complete some milestones.

Platform Roadmap:
Jan 2018 – ALAX PoC
Feb 2018 – ALAX Whitepaper
Mar 2018 – ALAX MVP
Apr 2018 – ALAX TGE
Jul 2018 – ALAX Testnet Launch
Sep 2018 – ALAX Mainnet & Store Beta Launch
Q1 2019 – ALAX Store Launch in Emerging Markets

Roadmap Company and Team

Compliance

2.2
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

3.0
N/A
3 - Limited or uncertain use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

2.0
N/A
2 - Minimal, superficial or hackneyed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

1.0
N/A
1 - None available.

Compliance

ALAX is issuing two ERC-20 standard tokens: ALA, which will be used directly on the platform’s app-store to pay for content (games and in-app purchases), and ALX, which will be used to acquire ALA tokens on the one-way ALAX exchange. The ALX token will later be swapped for DECENT DCore UIA. “ALA’s value will be pegged to FIAT and therefore only ALX can be accessible on public exchanges. ALA/ALX value will be set according to ALX/FIAT value on major public exchanges. To ensure market demand for ALX, there will be a 20% discount on ALA purchases using ALX tokens.”
The token smart-contract code is not posted for review and there is no publicly accessible github repository. There is a prototype but it has not been released to the public as of yet.
Compliance is breifly addressed with a direct statement of “KYC might be required in some cases – we will contact participants right after their contribution in case it’s needed.” There is no legal review and terms and conditions of the sale provided on the website or whitepaper.

Compliance Token Sale

Company and Team

4.6
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

5.0
N/A
5 - Accomplished, recognized.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

4.0
N/A
4 - Fully assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

5.0
N/A
5 - Meeting and exceeding project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

5.0
N/A
5 - Excellent, all aspects covered.

Company and Team

ALAX has an established team with 19 employees, 4 advisors, and its co-founders are the CEOs of DECENT and Dragonfly.
The core team has experience in fintech, business development, operations managment, software architecture, mobile app development, IT, blockchain engineering and consultation, ICO advisement, community management, copywriting, and graphic design.
The advisors have experience in law, business consulting, venture capital and investments.
The core team has verifiable work experience credentials via LinkedIn profiles, though some profiles provide little information.
Some members of the team appear to be dedicated to other projects outside of ALAX but those projects are directly related to the objectives of the ALAX platform.
Positives: The core team is well rounded and the founding members have started other successful blockchain related projects.
Negatives: Not all members may be fully dedicated to the project.

Company and Team Product

Token Sale

2.4
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

1.0
N/A
1 - None or nonsensical.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

2.0
N/A
2 - Unclear or suspicious.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.

Token Sale

ALAX Token (ALX)
Total supply: 1 Billion ALX
Token Price: n/a
Hard Cap: 30,000 ETH
Min Cap: n/a

Token Allocation
30% ICO
20% Marketing
15% Partnerships, Integrations, and Team
15% Development
10% ALA Token Burning
05% DCT Pool
05% Future TGE
*50% of the ALX tokens not dedicated to the TGEs are going to be locked in for 12 months following the TGE.

ICO Proceeds Distribution
40% Platform Development
35% Marketing, User Acquisition, Community Outreach
10% Partnerships and Integrations
15% Legal Contingency Fund

Social Media Presence & Following
There is little community engagment and reception.

Product

ALAX is meant to be blockchain-based distribution platform for mobile games. There is currently no publicly accessible github repository for the project, however there is a prototype which has not yet been released to the public. The testnet/mainnet and store dev/testing, and full platform launch, are planned for after the ICO (see Roadmap).

ALAX clearly states that it targets emerging markets and that its goal is to “bring games to everyone, including people that are unbanked but have access to cash and smartphones”. A blockchain-based game distribution platform, developed in a joint venture between existing blockchain technology and game distribution companies, can be quite appealing to a wide target user base.

There is currently a large amount of legacy and blockchain competition in the sector of mobile gaming services, and blockchain competition will stiffen over time as cryptocurrency adoption continues.
Competitors: Flux Gaming, GameCredits, RewardMob, Chimaera, NITRO, Game Machine

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

4.0
N/A
4 - Large audience / wide market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.
Product Score:
2.8

Use of Blockchain

ALAX is developing a mobile-game distribution platform based on DECENT’s DCore blockchain.

ALAX is issuing two ERC-20 standard tokens: ALA, which will be used directly on the platform’s app-store to pay for content (games and in-app purchases), and ALX, which will be used to acquire ALA tokens on the one-way ALAX exchange. The ALX token will later be swapped for DECENT DCore UIA. “ALA’s value will be pegged to FIAT and therefore only ALX can be accessible on public exchanges. ALA/ALX value will be set according to ALX/FIAT value on major public exchanges. To ensure market demand for ALX, there will be a 20% discount on ALA purchases using ALX tokens.”

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

2.0
N/A
2 - Some smart contract functionality.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

2.0
N/A
2 - Some, but not much.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

2.0
N/A
2 - Some, mainly network effect.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

2.0
N/A
2 - Meh, okay.
Use of Blockchain Score:
2.2

Whitepaper

The whitepaper is informative, and provides a balanced mixture of media and textual explanation. The whitepaper is 29 pages long and is overall readable and understandable. The whitepaper includes the following sections: Abstract, Introduction, Market and Industry, ALAX Blockchain Game Platform for Emerging Markets, Utility Tokens, Use cases, Architecture, Token Structure, Token Generation Event, Roadmap, Team, Glossary, and References: The business and technology plans behind ALAX are detailed and concisely explained including textual and graphical explanations. References are provided in end-note form.

Category Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.
Whitepaper Score:
3.8

Roadmap

A vague project roadmap is given with milestones presented on a monthly basis. Obstacles lie ahead as beta platform development/deployment and final platform release will occur after the ICO. The roadmap provides major milestones and there are brief descriptions of the intermediate steps required to complete some milestones.

Platform Roadmap:
Jan 2018 – ALAX PoC
Feb 2018 – ALAX Whitepaper
Mar 2018 – ALAX MVP
Apr 2018 – ALAX TGE
Jul 2018 – ALAX Testnet Launch
Sep 2018 – ALAX Mainnet & Store Beta Launch
Q1 2019 – ALAX Store Launch in Emerging Markets

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

2.0
N/A
2 - Very ambitious.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

2.0
N/A
2 - Critical obstacles ahead.
Roadmap Score:
2.6

Compliance

ALAX is issuing two ERC-20 standard tokens: ALA, which will be used directly on the platform’s app-store to pay for content (games and in-app purchases), and ALX, which will be used to acquire ALA tokens on the one-way ALAX exchange. The ALX token will later be swapped for DECENT DCore UIA. “ALA’s value will be pegged to FIAT and therefore only ALX can be accessible on public exchanges. ALA/ALX value will be set according to ALX/FIAT value on major public exchanges. To ensure market demand for ALX, there will be a 20% discount on ALA purchases using ALX tokens.”
The token smart-contract code is not posted for review and there is no publicly accessible github repository. There is a prototype but it has not been released to the public as of yet.
Compliance is breifly addressed with a direct statement of “KYC might be required in some cases – we will contact participants right after their contribution in case it’s needed.” There is no legal review and terms and conditions of the sale provided on the website or whitepaper.

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

3.0
N/A
3 - Limited or uncertain use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

2.0
N/A
2 - Minimal, superficial or hackneyed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

1.0
N/A
1 - None available.
Compliance Score:
2.2

Company and Team

ALAX has an established team with 19 employees, 4 advisors, and its co-founders are the CEOs of DECENT and Dragonfly.
The core team has experience in fintech, business development, operations managment, software architecture, mobile app development, IT, blockchain engineering and consultation, ICO advisement, community management, copywriting, and graphic design.
The advisors have experience in law, business consulting, venture capital and investments.
The core team has verifiable work experience credentials via LinkedIn profiles, though some profiles provide little information.
Some members of the team appear to be dedicated to other projects outside of ALAX but those projects are directly related to the objectives of the ALAX platform.
Positives: The core team is well rounded and the founding members have started other successful blockchain related projects.
Negatives: Not all members may be fully dedicated to the project.

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

5.0
N/A
5 - Accomplished, recognized.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

4.0
N/A
4 - Fully assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

5.0
N/A
5 - Meeting and exceeding project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

5.0
N/A
5 - Excellent, all aspects covered.
Company and Team Score:
4.6

Token Sale

ALAX Token (ALX)
Total supply: 1 Billion ALX
Token Price: n/a
Hard Cap: 30,000 ETH
Min Cap: n/a

Token Allocation
30% ICO
20% Marketing
15% Partnerships, Integrations, and Team
15% Development
10% ALA Token Burning
05% DCT Pool
05% Future TGE
*50% of the ALX tokens not dedicated to the TGEs are going to be locked in for 12 months following the TGE.

ICO Proceeds Distribution
40% Platform Development
35% Marketing, User Acquisition, Community Outreach
10% Partnerships and Integrations
15% Legal Contingency Fund

Social Media Presence & Following
There is little community engagment and reception.

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

1.0
N/A
1 - None or nonsensical.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

2.0
N/A
2 - Unclear or suspicious.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.
Token Sale Score:
2.4

Use this code to share the ratings on your website