Bigbom Eco

Bigbom Eco - Decentralized Advertising Ecosystem Bigbom Eco serves as a decentralized advertising ecosystem for all parties involved in online advertising.

About Bigbom Eco

Bigbom Eco aims to be a decentralized advertising ecosystem for all parties involved in online advertising, including content publishers and advertising channels. Bigbom Eco will be developed using smart contracts, running on the Ethereum blockchain and Tomochain. All connected data via Bigbom Eco will be transparent, accurate, autonomous and immutable when posted on blockchain.
Competitors: AdHive, Flatlay, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU, Clearcoin
Uniqueness/Advantages to competition: Will incorporate Tomochain in an effort to ensure platform scalability.

Token Sale Use of Blockchain

Product

2.8
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

4.0
N/A
4 - Beta or initial rollout.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.

Product

Bigbom is meant to be a decentralized ecosystem for all parties involved in online advertising. There is currently a beta platform available to the public for testing and there is a publicly accessible and very active github repository for the project. The mobile applications, beta dev/testing and full platform launch are planned for after the ICO (see Roadmap). There is appeal to the Bigbom product, given the increasing demand for digital advertising and decentralization. The potential / target user-base will grow with digital media/advertising demand, along with the adoption of cryptocurrency in the general population. There is currently a very large amount of legacy competition in the digital advertising space (FB, Instagram, Twitter), and blockchain competition will greatly stiffen over time as adoption continues, given the size of the target market.
Competitors: AdHive, Flatlay, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU, Clearcoin

Product Whitepaper

Use of Blockchain

2.4
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

2.0
N/A
2 - Some smart contract functionality.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

2.0
N/A
2 - Some, mainly network effect.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

2.0
N/A
2 - Meh, okay.

Use of Blockchain

The BBO token is ERC-20 standard and is the main utility for transactions in Bigbom’s marketplace and ecosystem.
Bigbom’s contribution to blockchain development is in creating a new decentralized advertising ecosystem using the Ethereum blockchain.
The project’s primary disruptive advantage is in that the platform is aimed at decentralizing services currently dominated by large centralized legacy platforms such as Facebook, Twitter, and Google.
The need for a custom token is in allowing users to gain access to the platform and participate in the advertising ecosystem.
The contribution to the blockchain ecosystem is in developing a new decentralized digital media and advertising ecosystem.

Use of Blockchain Roadmap

Whitepaper

3.6
Whitepaper
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

3.0
N/A
3 - Readable, takes some time.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.

Whitepaper

The whitepaper is professional and informative and provides a balanced mixture of media and textual explanation. The whitepaper is 39 pages in length and has some choppy english but is overall readable and understandable. The whitepaper includes the following sections: INTRODUCTION, VISION AND PURPOSE, MARKET OVERVIEW, CURRENT PROBLEMS ON THE MARKET, BIGBOM ECO – DECENTRALIZED ADVERTISING ECOSYSTEM, TECHNOLOGY, COMPETITIVE ANALYSIS, TEAM, ADVISORS, PARTNERS, ROADMAP, MARKET EXPANSION, TOKEN, BUSINESS MODEL AND EXECUTION PLAN, MARKETING CAMPAIGN AND PR, REVENUE FORECASTS, RISK ANALYSIS, FAQS, SOURCES . The business and technology plans behind Bigbom are detailed and concisely explained including detailed textual and graphical explanations.

Whitepaper Compliance

Roadmap

3.0
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.

Roadmap

A vague project roadmap is given with milestones presented on a quarterly basis. Obstacles lie ahead as deployment of the marketplace, mobile apps, and final platform will occur after the ICO. The roadmap provides major milestones and no descriptions of the intermediate steps required to complete each milestone.

Roadmap:
Sep 2017 Rlease alpha version of Bigbom iAds
Jan 2018 Private Sales for Vietnamese Investors
Mar 2018 Pre-ICO & ICO
2018 Q3 Release Alpha version of Bigbom Eco Marketplace ; Rlease Stable Version of Bigbom iAds
2019 Q1 Rollout Verified ID Customer Services
2019 Q2 Customer engagement in Korea/Japan/US/SEA
2019 Q4 Attracted 9,000 Advertisers & 163 Ads Plaform/Publishert
2020 Reach 49M in Revenue

Roadmap Company and Team

Compliance

3.2
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

3.0
N/A
3 - Limited or uncertain use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

4.0
N/A
4 - Beta or initial rollout.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

3.0
N/A
3 - Limited to blanket standard.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.

Compliance

The BBO token is the main utility for transactions in Bigbom’s marketplace and ecosystem. The token smart-contract code is posted for review and there is a publicly accessible github repo for the project. There is a beta platform that is availabe on the website for testing. The whitepaper and website contain a disclaimer and a discussion of risk factors. The website provides a thorough terms of sale and states KYC is enforced with a registration process that is also compliant with AML/CFT laws. The legal disclaimer states that the tokens are intended for use as functional utility tokens and and come with no warranties and are governed by the laws of Singapore. The pre-sale token purchase agreement aims to absolve the company of any liability regarding the ICO and any problems that may occur, and provide a general statment that the tokens are not to be deemed a security and will comply with all laws in areas which the platform is offered.

Compliance Token Sale

Company and Team

3.8
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

3.0
N/A
3 - Mostly assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

4.0
N/A
4 - Well suited to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

4.0
N/A
4 - Good, sufficient for each aspect.

Company and Team

Bigbom has an established team with 10 team members and 5 advisors.
The core team has experience in online advertising, scaling performance systems, marketing, advertising systems engineering, UI/UX, community managment, blockchain projects, and front-end/back-end development.
The advisors have experience in finance, cryptocurrency consultation, strategic blockchain advisement, backend engineering/scaling, and blockchain research. The advisors have experience working with Blockchain Intelligence Group, GE, Adidas, Shell, Kyber Network and Tomochain.
All core team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information. Some members of the team appear to be dedicated to other projects outside of Bigbom.
Positives: The core team is well rounded and some members and advisors have previous experience or are part of cryptocurrency/blockchain/smart-contract projects. One advisor is a co-founder of Tomochain which is an Ethereum scaling solution blockchain company.
Negatives: Not all members are fully dedicated to the project.

Company and Team Product

Token Sale

3.2
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

4.0
N/A
4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

2.0
N/A
2 - Unclear or suspicious.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

3.0
N/A
3 - Some presence, lukewarm reception.

Token Sale

Bigbom Token (BBO)
Total supply: 2 billion BBO
Token Price: 1 ETH = 20,000 BBO
Hard Cap: 12,000 ETH
Min Cap Already reached

Token Allocation
31.75% Reserved
30% Network Growth
16.25% Token Sale
13% Founders & Staff
09% Advisors & Bounty

ICO Proceeds Distribution
45% Product Research and Development
26% Marketing
16% Business Development
10% Administration & Operation
03% Lega

Social Media Presence & Following
There is some community engagment and reception.

Product

Bigbom is meant to be a decentralized ecosystem for all parties involved in online advertising. There is currently a beta platform available to the public for testing and there is a publicly accessible and very active github repository for the project. The mobile applications, beta dev/testing and full platform launch are planned for after the ICO (see Roadmap). There is appeal to the Bigbom product, given the increasing demand for digital advertising and decentralization. The potential / target user-base will grow with digital media/advertising demand, along with the adoption of cryptocurrency in the general population. There is currently a very large amount of legacy competition in the digital advertising space (FB, Instagram, Twitter), and blockchain competition will greatly stiffen over time as adoption continues, given the size of the target market.
Competitors: AdHive, Flatlay, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU, Clearcoin

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

4.0
N/A
4 - Beta or initial rollout.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.
Product Score:
2.8

Use of Blockchain

The BBO token is ERC-20 standard and is the main utility for transactions in Bigbom’s marketplace and ecosystem.
Bigbom’s contribution to blockchain development is in creating a new decentralized advertising ecosystem using the Ethereum blockchain.
The project’s primary disruptive advantage is in that the platform is aimed at decentralizing services currently dominated by large centralized legacy platforms such as Facebook, Twitter, and Google.
The need for a custom token is in allowing users to gain access to the platform and participate in the advertising ecosystem.
The contribution to the blockchain ecosystem is in developing a new decentralized digital media and advertising ecosystem.

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

2.0
N/A
2 - Some smart contract functionality.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

2.0
N/A
2 - Some, mainly network effect.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

2.0
N/A
2 - Meh, okay.
Use of Blockchain Score:
2.4

Whitepaper

The whitepaper is professional and informative and provides a balanced mixture of media and textual explanation. The whitepaper is 39 pages in length and has some choppy english but is overall readable and understandable. The whitepaper includes the following sections: INTRODUCTION, VISION AND PURPOSE, MARKET OVERVIEW, CURRENT PROBLEMS ON THE MARKET, BIGBOM ECO – DECENTRALIZED ADVERTISING ECOSYSTEM, TECHNOLOGY, COMPETITIVE ANALYSIS, TEAM, ADVISORS, PARTNERS, ROADMAP, MARKET EXPANSION, TOKEN, BUSINESS MODEL AND EXECUTION PLAN, MARKETING CAMPAIGN AND PR, REVENUE FORECASTS, RISK ANALYSIS, FAQS, SOURCES . The business and technology plans behind Bigbom are detailed and concisely explained including detailed textual and graphical explanations.

Category Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

3.0
N/A
3 - Readable, takes some time.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.
Whitepaper Score:
3.6

Roadmap

A vague project roadmap is given with milestones presented on a quarterly basis. Obstacles lie ahead as deployment of the marketplace, mobile apps, and final platform will occur after the ICO. The roadmap provides major milestones and no descriptions of the intermediate steps required to complete each milestone.

Roadmap:
Sep 2017 Rlease alpha version of Bigbom iAds
Jan 2018 Private Sales for Vietnamese Investors
Mar 2018 Pre-ICO & ICO
2018 Q3 Release Alpha version of Bigbom Eco Marketplace ; Rlease Stable Version of Bigbom iAds
2019 Q1 Rollout Verified ID Customer Services
2019 Q2 Customer engagement in Korea/Japan/US/SEA
2019 Q4 Attracted 9,000 Advertisers & 163 Ads Plaform/Publishert
2020 Reach 49M in Revenue

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.
Roadmap Score:
3.0

Compliance

The BBO token is the main utility for transactions in Bigbom’s marketplace and ecosystem. The token smart-contract code is posted for review and there is a publicly accessible github repo for the project. There is a beta platform that is availabe on the website for testing. The whitepaper and website contain a disclaimer and a discussion of risk factors. The website provides a thorough terms of sale and states KYC is enforced with a registration process that is also compliant with AML/CFT laws. The legal disclaimer states that the tokens are intended for use as functional utility tokens and and come with no warranties and are governed by the laws of Singapore. The pre-sale token purchase agreement aims to absolve the company of any liability regarding the ICO and any problems that may occur, and provide a general statment that the tokens are not to be deemed a security and will comply with all laws in areas which the platform is offered.

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

3.0
N/A
3 - Limited or uncertain use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

4.0
N/A
4 - Beta or initial rollout.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

3.0
N/A
3 - Limited to blanket standard.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.
Compliance Score:
3.2

Company and Team

Bigbom has an established team with 10 team members and 5 advisors.
The core team has experience in online advertising, scaling performance systems, marketing, advertising systems engineering, UI/UX, community managment, blockchain projects, and front-end/back-end development.
The advisors have experience in finance, cryptocurrency consultation, strategic blockchain advisement, backend engineering/scaling, and blockchain research. The advisors have experience working with Blockchain Intelligence Group, GE, Adidas, Shell, Kyber Network and Tomochain.
All core team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information. Some members of the team appear to be dedicated to other projects outside of Bigbom.
Positives: The core team is well rounded and some members and advisors have previous experience or are part of cryptocurrency/blockchain/smart-contract projects. One advisor is a co-founder of Tomochain which is an Ethereum scaling solution blockchain company.
Negatives: Not all members are fully dedicated to the project.

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

3.0
N/A
3 - Mostly assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

4.0
N/A
4 - Well suited to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

4.0
N/A
4 - Good, sufficient for each aspect.
Company and Team Score:
3.8

Token Sale

Bigbom Token (BBO)
Total supply: 2 billion BBO
Token Price: 1 ETH = 20,000 BBO
Hard Cap: 12,000 ETH
Min Cap Already reached

Token Allocation
31.75% Reserved
30% Network Growth
16.25% Token Sale
13% Founders & Staff
09% Advisors & Bounty

ICO Proceeds Distribution
45% Product Research and Development
26% Marketing
16% Business Development
10% Administration & Operation
03% Lega

Social Media Presence & Following
There is some community engagment and reception.

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

4.0
N/A
4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

2.0
N/A
2 - Unclear or suspicious.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

3.0
N/A
3 - Some presence, lukewarm reception.
Token Sale Score:
3.2

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