CEEK

Celebrity Coin Cast and Smart Virtual Reality Tokens

About CEEK

CEEK aims to build an “Entertainment Metaverse” – an interconnected virtual reality (VR) world of venues powered by Ethereum smart contracts and protected by blockchain technology. CEEK aims to enable users to virtually be there at live performances, while physically being anywhere else in the world, and thus to extend the global reach of sold-out events and enable artists to sell an unlimited amount of virtual tickets, along with real and digital merchandise. The CEEK Platform aims to allow music fans to purchase tickets and attend live concerts performed by their favorite artists, and to experience the concert as if they had “front-row seating” in VR. Labels and artists will be able to create and sell virtual tickets to VR performances, as well as virtual goods such as virtual skins, digital clothing, and collectibles during events. Offers for purchasing related merchandise or downloading tracks and videos on demand will be available as interactive shopping overlays. CEEK Coin Cast is a custom minting tool that allows the entertainment industry to mint or create virtual tickets, venue coins, personal brand tokens, and virtual merchandise of any kind, thus removing the need for an independent ICO. Moreover, CEEK uses a special protocol which it claims makes it 10X less expensive than normal Ethereum gas costs. The Blockchain Congress is a group of voting members within CEEK appointed to submit various proposals for vote approval by members and witnesses. CEEK will use a proof of stake consensus engine.
Competitors: Decentraland, GazeCoin, Blockchain 3D Explorer.
Uniqueness/Advantages to competition: VR market for ‘celebrities’ and their fans.

Token Sale Use of Blockchain

Product

3.4
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

4.0
N/A
4 - Captivating.
Target User Base

Is it mass market or niche?

4.0
N/A
4 - Large audience / wide market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

3.0
N/A
3 - Some normal competition.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

3.0
N/A
3 - Partial, a novel approach or aspect.

Product

NO GITHUB REPO is present. The main focus of the team currently seems to be to complete the ICO, and then to further develop the smart-contract / blockchain platform, including building the OneCEEK VR Studio. There are VR apps already available for download on Google Play and the iOS App Store. There is a normal amount of competition in the VR space in general, but not particuarly aimed at ‘celebrities’.
The product has appeal and a decent target user base given the amount of VR interest in recent years, which is set to continue to develop in the near future.
Competitors: Competitors: Decentraland, GazeCoin, Blockchain 3D Explorer.

Product Whitepaper

Use of Blockchain

2.8
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3.0
N/A
3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

4.0
N/A
4 - Token is essential to platform.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

1.0
N/A
1 - Essentially centralized.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

3.0
N/A
3 - Interesting.

Use of Blockchain

The project offers some contribution to blockchain development as it intends to develop a platform where one can ‘mint’ and sell tokens representative of such commodities as virtual tickets, venue coins, personal brand tokens, and virtual merchandise of any kind. There does not seem to be any intention for the platform to become fully decentralized, rather it is meant to be a centralized platform that leverages blockchain/smart-contract technology. There is a disruptive advantage as it would enable labels and artists to create their own virtual tickets, coins, and goods without requiring an intermediary distributor. There is a need for a custom token since the platform is intended to be a ‘mint’. However, the same goals can be accomplished with ETH alone, as well as in a completely decentralized manner. The project is potentially disruptive since there is currently a very large and growing amount of interest in VR as well as in the removal of intermediaries between celebrities and their audience.

Use of Blockchain Roadmap

Whitepaper

4.2
Whitepaper
Comprehensiveness

Does it cover the full scope of the problem and solution?

5.0
N/A
5 - All issues addressed coherently.
Readability

Is it easy enough to understand?

3.0
N/A
3 - Readable, takes some time.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

4.0
N/A
4 - Informative disclosure.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

5.0
N/A
5 - Thorough, viable, convincing, promising.

Whitepaper

The whitepaper is very clean, professional, and fairly easy to read. The whitepaper contains a good balance of media and text (graphic/verbal explanation), and describes the product use cases, VR hardware and content, challenges, the ecosystem, technology architecture/infrastructure, media layers, smart contracts, token sale and terms of participation, milestones and roadmap, the team, and legal considerations (disclaimers). The whitepaper is very long and is fairly transparent with regard to legal considerations; the provided legal disclaimer is very long and detailed, stating that CEEK-tokens are not meant to be a security offering in any country and detailing the review process for KYC/AML, while using language that aims to absolve the company of any liability. The business and technology plans are very well explained with examples.

Whitepaper Compliance

Roadmap

3.0
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

2.0
N/A
2 - Vague, noncommittal.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

3.0
N/A
3 - A trend with potential.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.

Roadmap

The roadmap vision is set and provides vague generic milestones, e.g., “Core Smart Contract”, “CEEK VR Exchange”, “CEEK 360 VR studios build out”, etc. Platform development is outlined on a quarterly basis and provides no information on the steps required to complete each milestone. The team’s main focus over the past few months has been to develop a smart-contract, conduct a private sale, then prepare to conduct a public ICO. The smart-contract/blockchain platform development will occur after the ICO, with a full platform release planned for Q3 2018. Meanwhile, there is no GITHUB REPO. Main focus is to use ERC-20 tokens to conduct the ICO and then to further develop the goals of the project,. Scored a (4) on ‘Dependencies’ since the project will be built on the Ethereum network and Bancor protocols.

Roadmap Company and Team

Compliance

3.6
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

4.0
N/A
4 - Distinctive use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

3.0
N/A
3 - Partly; compliance not fully assured.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

5.0
N/A
5 - Professional and top-tier.

Compliance

The CEEK-token does have some intrinsic value through its planned usage on the CEEK platform, as it is used by ‘celebrities’ to mint their own virtual tickets, venue coins, or personal brand tokens. The CEEK service is already available via both Android and iOS apps, but the smart-contract / blockchain version of the platform should be ready shortly after the ICO. It seems that as of now the company’s main focus is to complete the ICO fundraising, then to complete the development of the blockchain/smart-contract version of the platform. The provided legal disclaimer is detailed, stating that CEEK is not meant to be a security offering in any country and detailing the review process for KYC/AML, while using language that aims to absolve the company of any liability. CEEK addresses compliance by employing a strict KYC/AML whitelist registration process for ICO participation, including a strict limit on accredited investors from US. The CEEK-tokens will be usable as tradable financial instruments on secondary trading exchanges for 7 days after the ICO and before platform launch. According to the legal description in the whitepaper the tokens are time-locked for 7days after the completion of the ICO and then are released to the contributors ethereum wallets and then will be able to be freely traded there after. The CEEK platform will not be available for use until Q3 2018.

Compliance Token Sale

Company and Team

4.4
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

5.0
N/A
5 - Accomplished, recognized.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

5.0
N/A
5 - Skilled and balanced, fully committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

4.0
N/A
4 - Well suited to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

4.0
N/A
4 - Good, sufficient for each aspect.

Company and Team

An established team, whose members have experience with tech, computer science, space science, blockchain engineering, DLT development, sales, business developement, communications, athletic media, and marketing. The team includes one blockchain engineer with extensive blockchain/smart-contract/cryptocurrency experience, and another core member with five years of blockchain experience. Many of the project’s advisors have previous experience with blockchain, fintech, smart-contract and crypto-currency projects. LinkedIn profile links with verifiable work experience and credentials are provided for all team members and advisors, except one. Almost all core team members are fully dedicated to the CEEK project. Many of the team members come from substantial pedigree in education and previous work experience including Boeing, Microsoft, Coca Cola, Clear Channel, Facebook, Amazon, Disney, Fox, DreamWorks, Staples, NFL, Greenwhich, and Harvard.
8 Employees. 10 Advisors.
Positives: The team is fully dedicated, very well rounded, and has a substantial amount of succesful work history.
Negatives: Very little negatives are readily apparent, maybe a UX/UI and support tech devs would be good.

Company and Team Product

Token Sale

3.2
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

3.0
N/A
3 - Justifiable.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

3.0
N/A
3 - Justifiable.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

4.0
N/A
4 - Solid exposure and interest, good impression.

Token Sale

Token Sale Summary
– Hard cap: $50M USD
– Min to deliver MVP: $5M, includes migration from SQL database to Blockchain/DLT platform and building the CEEK 360 Mega Studio (state-of-the-art facilities with a live performance stage).
– The entire supply of CEEK tokens: 1,000,000,000
Private Sale Phase
– Soft Cap: 10,000,000 tokens [$1M]
– 1 CEEK Token = $0.10
– Private Sale Bonus: 30%
Pre-TOKEN SALE Phase
– Soft Cap: 60,000,000 tokens [$9M]
– First week: 1 CEEK Token = $0.15, 30% Bonus.
– Second week: 1 CEEK Token = $0.25, 20% Bonus.
Public TOKEN SALE Phase
– Soft Cap:100,000,000 tokens [$25M]
– First week: 1 CEEK Token = $0.25, 10% Bonus.
– Second week: 1 CEEK Token = $0.50, 0% Bonus.

Token Sale Allocation
– 50% sold during private, pre-, and public sales
– 20% will go to the company, early contributors, and advisors
– 20% will be reserved to incentivize the development community
– 10% will be locked for 3 years for future reserves

Social media presence exists, with some community engagment, however CEEK has a massive number of followers with some social media accounts having over 675k followers.

Product

NO GITHUB REPO is present. The main focus of the team currently seems to be to complete the ICO, and then to further develop the smart-contract / blockchain platform, including building the OneCEEK VR Studio. There are VR apps already available for download on Google Play and the iOS App Store. There is a normal amount of competition in the VR space in general, but not particuarly aimed at ‘celebrities’.
The product has appeal and a decent target user base given the amount of VR interest in recent years, which is set to continue to develop in the near future.
Competitors: Competitors: Decentraland, GazeCoin, Blockchain 3D Explorer.

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

4.0
N/A
4 - Captivating.
Target User Base

Is it mass market or niche?

4.0
N/A
4 - Large audience / wide market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

3.0
N/A
3 - Some normal competition.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

3.0
N/A
3 - Partial, a novel approach or aspect.
Product Score:
3.4

Use of Blockchain

The project offers some contribution to blockchain development as it intends to develop a platform where one can ‘mint’ and sell tokens representative of such commodities as virtual tickets, venue coins, personal brand tokens, and virtual merchandise of any kind. There does not seem to be any intention for the platform to become fully decentralized, rather it is meant to be a centralized platform that leverages blockchain/smart-contract technology. There is a disruptive advantage as it would enable labels and artists to create their own virtual tickets, coins, and goods without requiring an intermediary distributor. There is a need for a custom token since the platform is intended to be a ‘mint’. However, the same goals can be accomplished with ETH alone, as well as in a completely decentralized manner. The project is potentially disruptive since there is currently a very large and growing amount of interest in VR as well as in the removal of intermediaries between celebrities and their audience.

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3.0
N/A
3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

4.0
N/A
4 - Token is essential to platform.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

1.0
N/A
1 - Essentially centralized.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

3.0
N/A
3 - Interesting.
Use of Blockchain Score:
2.8

Whitepaper

The whitepaper is very clean, professional, and fairly easy to read. The whitepaper contains a good balance of media and text (graphic/verbal explanation), and describes the product use cases, VR hardware and content, challenges, the ecosystem, technology architecture/infrastructure, media layers, smart contracts, token sale and terms of participation, milestones and roadmap, the team, and legal considerations (disclaimers). The whitepaper is very long and is fairly transparent with regard to legal considerations; the provided legal disclaimer is very long and detailed, stating that CEEK-tokens are not meant to be a security offering in any country and detailing the review process for KYC/AML, while using language that aims to absolve the company of any liability. The business and technology plans are very well explained with examples.

Category Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

5.0
N/A
5 - All issues addressed coherently.
Readability

Is it easy enough to understand?

3.0
N/A
3 - Readable, takes some time.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

4.0
N/A
4 - Informative disclosure.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

5.0
N/A
5 - Thorough, viable, convincing, promising.
Whitepaper Score:
4.2

Roadmap

The roadmap vision is set and provides vague generic milestones, e.g., “Core Smart Contract”, “CEEK VR Exchange”, “CEEK 360 VR studios build out”, etc. Platform development is outlined on a quarterly basis and provides no information on the steps required to complete each milestone. The team’s main focus over the past few months has been to develop a smart-contract, conduct a private sale, then prepare to conduct a public ICO. The smart-contract/blockchain platform development will occur after the ICO, with a full platform release planned for Q3 2018. Meanwhile, there is no GITHUB REPO. Main focus is to use ERC-20 tokens to conduct the ICO and then to further develop the goals of the project,. Scored a (4) on ‘Dependencies’ since the project will be built on the Ethereum network and Bancor protocols.

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

2.0
N/A
2 - Vague, noncommittal.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

3.0
N/A
3 - A trend with potential.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.
Roadmap Score:
3.0

Compliance

The CEEK-token does have some intrinsic value through its planned usage on the CEEK platform, as it is used by ‘celebrities’ to mint their own virtual tickets, venue coins, or personal brand tokens. The CEEK service is already available via both Android and iOS apps, but the smart-contract / blockchain version of the platform should be ready shortly after the ICO. It seems that as of now the company’s main focus is to complete the ICO fundraising, then to complete the development of the blockchain/smart-contract version of the platform. The provided legal disclaimer is detailed, stating that CEEK is not meant to be a security offering in any country and detailing the review process for KYC/AML, while using language that aims to absolve the company of any liability. CEEK addresses compliance by employing a strict KYC/AML whitelist registration process for ICO participation, including a strict limit on accredited investors from US. The CEEK-tokens will be usable as tradable financial instruments on secondary trading exchanges for 7 days after the ICO and before platform launch. According to the legal description in the whitepaper the tokens are time-locked for 7days after the completion of the ICO and then are released to the contributors ethereum wallets and then will be able to be freely traded there after. The CEEK platform will not be available for use until Q3 2018.

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

4.0
N/A
4 - Distinctive use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

3.0
N/A
3 - Partly; compliance not fully assured.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

5.0
N/A
5 - Professional and top-tier.
Compliance Score:
3.6

Company and Team

An established team, whose members have experience with tech, computer science, space science, blockchain engineering, DLT development, sales, business developement, communications, athletic media, and marketing. The team includes one blockchain engineer with extensive blockchain/smart-contract/cryptocurrency experience, and another core member with five years of blockchain experience. Many of the project’s advisors have previous experience with blockchain, fintech, smart-contract and crypto-currency projects. LinkedIn profile links with verifiable work experience and credentials are provided for all team members and advisors, except one. Almost all core team members are fully dedicated to the CEEK project. Many of the team members come from substantial pedigree in education and previous work experience including Boeing, Microsoft, Coca Cola, Clear Channel, Facebook, Amazon, Disney, Fox, DreamWorks, Staples, NFL, Greenwhich, and Harvard.
8 Employees. 10 Advisors.
Positives: The team is fully dedicated, very well rounded, and has a substantial amount of succesful work history.
Negatives: Very little negatives are readily apparent, maybe a UX/UI and support tech devs would be good.

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

5.0
N/A
5 - Accomplished, recognized.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

5.0
N/A
5 - Skilled and balanced, fully committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

4.0
N/A
4 - Well suited to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

4.0
N/A
4 - Good, sufficient for each aspect.
Company and Team Score:
4.4

Token Sale

Token Sale Summary
– Hard cap: $50M USD
– Min to deliver MVP: $5M, includes migration from SQL database to Blockchain/DLT platform and building the CEEK 360 Mega Studio (state-of-the-art facilities with a live performance stage).
– The entire supply of CEEK tokens: 1,000,000,000
Private Sale Phase
– Soft Cap: 10,000,000 tokens [$1M]
– 1 CEEK Token = $0.10
– Private Sale Bonus: 30%
Pre-TOKEN SALE Phase
– Soft Cap: 60,000,000 tokens [$9M]
– First week: 1 CEEK Token = $0.15, 30% Bonus.
– Second week: 1 CEEK Token = $0.25, 20% Bonus.
Public TOKEN SALE Phase
– Soft Cap:100,000,000 tokens [$25M]
– First week: 1 CEEK Token = $0.25, 10% Bonus.
– Second week: 1 CEEK Token = $0.50, 0% Bonus.

Token Sale Allocation
– 50% sold during private, pre-, and public sales
– 20% will go to the company, early contributors, and advisors
– 20% will be reserved to incentivize the development community
– 10% will be locked for 3 years for future reserves

Social media presence exists, with some community engagment, however CEEK has a massive number of followers with some social media accounts having over 675k followers.

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

3.0
N/A
3 - Justifiable.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

3.0
N/A
3 - Justifiable.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

4.0
N/A
4 - Solid exposure and interest, good impression.
Token Sale Score:
3.2

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