ClearCoin

ClearCoin is a technology company that powers the real-time buying and selling of media on decentralized applications and the broader digital environment.

About ClearCoin

ClearCoin aims to allow the real-time buying and selling of media on decentralized applications and the broader digital environment. The platform is planned to include the ClearVision programmatic omni-channel dashboard – potentially featuring major publishers like Facebook, Google, Instagram, and display ads pulled from supply sources in the media industry – where users can execute media buys powered by the ClearCoin token. ClearCoin intends to provide users with the ability to launch highly targeted campaigns using the ClearCoin AI + ML Cohort, as well as the ClearVision app for iOS & Android.
Competitors: AdHive, Flatlay, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU, Facebook, Google
Uniqueness/Advantages to competition: Aims to use AI and Machine learning to create a mobile ‘smart’ application.

Token Sale Use of Blockchain

Product

2.2
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

1.0
N/A
1 - Nothing yet, just an idea.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.

Product

There is currently no alpha/beta version available for testing, no code development is described on the website/whitpaper, and there is no publicly accessible github repo. Complete blockchain development/testing for the platform is planned to occur after the ICO, and the first public release is planned for June 2018, with further development to follow (see Roadmap).
There is appeal to the Clearcoin product, given the increasing demand for digital advertising and decentralization. The potential / target user-base will grow with digital media/advertising demand, along with the adoption of cryptocurrency in the general population. There is currently a very large amount of legacy competition in the digital advertising space (FB, Instagram, Twitter), and blockchain competition will greatly stiffen over time as adoption continues, given the size of the target market.
Competitors: AdHive, Flatlay, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU, Facebook, Google

Product Whitepaper

Use of Blockchain

2.6
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3.0
N/A
3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

2.0
N/A
2 - Some, mainly network effect.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

2.0
N/A
2 - Meh, okay.

Use of Blockchain

The project’s contribution to blockchain development is in creating an independent decentralized advertising and digital media marketplace. There is a disruptive advantage as, in theory, the platform is aimed at decentralizing services currently dominated by large centralized legacy platforms for digital advertising, such as Facebook, Twitter, and Google. There is need for a custom token as the platform is an independent marketplace which allows for pricing and settlements as well as interaction on the platform. There is some contribution to the blockchain ecosystem, in providing a new decentralized digital media marketplace.

Use of Blockchain Roadmap

Whitepaper

3.8
Whitepaper
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

3.0
N/A
3 - Readable, takes some time.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

4.0
N/A
4 - Informative disclosure.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.

Whitepaper

The whitepaper is very well put together, professional and aesthetic, and provides a good mixture of media and textual explanation. The whitepaper is very long at 63 pages, but can be easily read and understood due to the amount of presented media. The whitepaper provides high level information and includes five main sections which each are described in detail: Opportunity, Product, Company, Financials, and Appendix. The business and technology plans behind ClearCoin are concisely explained including detailed estimated financials for the next three years..

Whitepaper Compliance

Roadmap

2.8
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

2.0
N/A
2 - Critical obstacles ahead.

Roadmap

A very basic roadmap is given on a monthly to quarterly basis. The first half of the roadmap contains generic developments leading up to the birth of the company, such as ‘Bitcoin Whitepaper was published’. Many critical obstacles lie ahead as the final platform/blockchain development and public platform launch will occur well after the ICO. The roadmap is vague and no descriptions are provided of the intermediate steps required to completely each milestone.

Roadmap:
January 1, 2017 – research & development for ClearCoin goes full-time.
November 18, 2017 Token Sale – The ClearCoin token sale is live.
March 31, 2018 – Token Sale End
June 1, 2018- The user interface becomes available for users to execute their media buys.
December 1, 2018 – The Proof-of-History ledger becomes fully available for the public to scan and browse.
December 31, 2019 – Blockchain Media Buys are now being tracked automatically on the Proof-of-History ledger. The technology is made available for other companies to use.
December 1, 2019 – The Blockchain Ad Protocol is available for our company to track media buys and for other companies that would like to do the same.
June 1, 2020 – The Supply API is fully available for decentralized applications and other publishers.
December 1, 2020 – The Demand API is fully available for partners with media buying demand.

Roadmap Company and Team

Compliance

2.2
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

1.0
N/A
1 - Nothing yet, just an idea.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

2.0
N/A
2 - Minimal, superficial or hackneyed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.

Compliance

The CLR-tokens have intrinsic value through their planned usage on the ClearCoin platform, allowing for the real-time buying and selling of media on decentralized applications and the broader digital environment. The token’s main utility is as a tradable financial instrument, as it is used specifically as a means to price media and settle transactions, but it also enables interaction on the platform itself.
The token smart-contract infrastructure, as well as the mobile apps, will be completed after the ICO. No code is currently available for public review.
Compliance is addressed with direct statements of AML & KYC Due Diligence, but is enforced only via a click-box affirming thst one is in accordance with all applicable local laws. The legal disclaimer states that the tokens are intended for use as functional utility tokens and are not viewed as securities. The terms and conditions of the sale aim to absolve the company of any liability regarding the ICO and any problems that may occur, and providing a general statment that the tokens are not to be deemed a security.

Compliance Token Sale

Company and Team

3.0
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

2.0
N/A
2 - Lacking in key areas.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.

Company and Team

ClearCoin has an established team with 12 employees and 7 advisors.
The core team has experience in Finance, Business Management, consulting, AI, 3D data mining, marketing, blockchain/cryptocurrency/smart-contract development, ICO launching,Project Management, business development, Sales, IT, programming, engineering, project management, law and taxes/audits.
The advisors have backgrounds in tech startups, FinTech, investments, ICO advisement, tech development, cybersecurity, digital marketing, and cryptocurrency/blockchain/smart-contracts projects.
All team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information. Many members of the team appear to be dedicated to multiple projects outside of ClearCoin platform. Many of the core team members and advisors have previous experience with blockchain, cryptocurrency, or smart-contract projects, investing, and ICO consultation/launch, however no member is considered a blockchain developer.
Positives: The core team is well rounded and has previous experience in the field of blockchain, cryptocurrency, or smart contracts.
Negatives: Not all members are fully dedicated to the project and there are no blockchain developers currently staffed to the project.

Company and Team Product

Token Sale

2.4
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

1.0
N/A
1 - None or nonsensical.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

2.0
N/A
2 - Use of funds only loosely defined.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.

Token Sale

ClearCoinToken (CLR)
Token Sale Price: CLR will start at $0.01 and increase every 3 days during the token sale.
Hard Cap: $ 8,000,000 USD
Soft Cap: N/A
Token Supply: 1 billion CLR

Token distribution:
800 million (80%) CLR tokens will be available during the token sale.
200 million (20%) pre-allocated CLR to the Company

Use of funds
Funds that the company receives for CLR sold to purchasers during the Sale Period will be used to compensate engineers, staff and contractors, cover operating costs and marketing expenses, and to address other administrative and unforeseen costs.
The following is an estimated, illustrative allocation of these budget items, which Company reserves the right to modify in its sole and absolute discretion:
Engineering & Product (estimated 70% of proceeds).
Marketing & Sales (estimated 20% of proceeds).
Operating & Administrative (estimated 10% of proceeds).

Social Media Presence & Following
There is little community engagment and reception.

Product

There is currently no alpha/beta version available for testing, no code development is described on the website/whitpaper, and there is no publicly accessible github repo. Complete blockchain development/testing for the platform is planned to occur after the ICO, and the first public release is planned for June 2018, with further development to follow (see Roadmap).
There is appeal to the Clearcoin product, given the increasing demand for digital advertising and decentralization. The potential / target user-base will grow with digital media/advertising demand, along with the adoption of cryptocurrency in the general population. There is currently a very large amount of legacy competition in the digital advertising space (FB, Instagram, Twitter), and blockchain competition will greatly stiffen over time as adoption continues, given the size of the target market.
Competitors: AdHive, Flatlay, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU, Facebook, Google

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

1.0
N/A
1 - Nothing yet, just an idea.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.
Product Score:
2.2

Use of Blockchain

The project’s contribution to blockchain development is in creating an independent decentralized advertising and digital media marketplace. There is a disruptive advantage as, in theory, the platform is aimed at decentralizing services currently dominated by large centralized legacy platforms for digital advertising, such as Facebook, Twitter, and Google. There is need for a custom token as the platform is an independent marketplace which allows for pricing and settlements as well as interaction on the platform. There is some contribution to the blockchain ecosystem, in providing a new decentralized digital media marketplace.

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3.0
N/A
3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

2.0
N/A
2 - Some, mainly network effect.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

2.0
N/A
2 - Meh, okay.
Use of Blockchain Score:
2.6

Whitepaper

The whitepaper is very well put together, professional and aesthetic, and provides a good mixture of media and textual explanation. The whitepaper is very long at 63 pages, but can be easily read and understood due to the amount of presented media. The whitepaper provides high level information and includes five main sections which each are described in detail: Opportunity, Product, Company, Financials, and Appendix. The business and technology plans behind ClearCoin are concisely explained including detailed estimated financials for the next three years..

Category Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

3.0
N/A
3 - Readable, takes some time.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

4.0
N/A
4 - Informative disclosure.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.
Whitepaper Score:
3.8

Roadmap

A very basic roadmap is given on a monthly to quarterly basis. The first half of the roadmap contains generic developments leading up to the birth of the company, such as ‘Bitcoin Whitepaper was published’. Many critical obstacles lie ahead as the final platform/blockchain development and public platform launch will occur well after the ICO. The roadmap is vague and no descriptions are provided of the intermediate steps required to completely each milestone.

Roadmap:
January 1, 2017 – research & development for ClearCoin goes full-time.
November 18, 2017 Token Sale – The ClearCoin token sale is live.
March 31, 2018 – Token Sale End
June 1, 2018- The user interface becomes available for users to execute their media buys.
December 1, 2018 – The Proof-of-History ledger becomes fully available for the public to scan and browse.
December 31, 2019 – Blockchain Media Buys are now being tracked automatically on the Proof-of-History ledger. The technology is made available for other companies to use.
December 1, 2019 – The Blockchain Ad Protocol is available for our company to track media buys and for other companies that would like to do the same.
June 1, 2020 – The Supply API is fully available for decentralized applications and other publishers.
December 1, 2020 – The Demand API is fully available for partners with media buying demand.

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

2.0
N/A
2 - Critical obstacles ahead.
Roadmap Score:
2.8

Compliance

The CLR-tokens have intrinsic value through their planned usage on the ClearCoin platform, allowing for the real-time buying and selling of media on decentralized applications and the broader digital environment. The token’s main utility is as a tradable financial instrument, as it is used specifically as a means to price media and settle transactions, but it also enables interaction on the platform itself.
The token smart-contract infrastructure, as well as the mobile apps, will be completed after the ICO. No code is currently available for public review.
Compliance is addressed with direct statements of AML & KYC Due Diligence, but is enforced only via a click-box affirming thst one is in accordance with all applicable local laws. The legal disclaimer states that the tokens are intended for use as functional utility tokens and are not viewed as securities. The terms and conditions of the sale aim to absolve the company of any liability regarding the ICO and any problems that may occur, and providing a general statment that the tokens are not to be deemed a security.

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

1.0
N/A
1 - Nothing yet, just an idea.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

2.0
N/A
2 - Minimal, superficial or hackneyed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.
Compliance Score:
2.2

Company and Team

ClearCoin has an established team with 12 employees and 7 advisors.
The core team has experience in Finance, Business Management, consulting, AI, 3D data mining, marketing, blockchain/cryptocurrency/smart-contract development, ICO launching,Project Management, business development, Sales, IT, programming, engineering, project management, law and taxes/audits.
The advisors have backgrounds in tech startups, FinTech, investments, ICO advisement, tech development, cybersecurity, digital marketing, and cryptocurrency/blockchain/smart-contracts projects.
All team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information. Many members of the team appear to be dedicated to multiple projects outside of ClearCoin platform. Many of the core team members and advisors have previous experience with blockchain, cryptocurrency, or smart-contract projects, investing, and ICO consultation/launch, however no member is considered a blockchain developer.
Positives: The core team is well rounded and has previous experience in the field of blockchain, cryptocurrency, or smart contracts.
Negatives: Not all members are fully dedicated to the project and there are no blockchain developers currently staffed to the project.

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

2.0
N/A
2 - Lacking in key areas.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.
Company and Team Score:
3.0

Token Sale

ClearCoinToken (CLR)
Token Sale Price: CLR will start at $0.01 and increase every 3 days during the token sale.
Hard Cap: $ 8,000,000 USD
Soft Cap: N/A
Token Supply: 1 billion CLR

Token distribution:
800 million (80%) CLR tokens will be available during the token sale.
200 million (20%) pre-allocated CLR to the Company

Use of funds
Funds that the company receives for CLR sold to purchasers during the Sale Period will be used to compensate engineers, staff and contractors, cover operating costs and marketing expenses, and to address other administrative and unforeseen costs.
The following is an estimated, illustrative allocation of these budget items, which Company reserves the right to modify in its sole and absolute discretion:
Engineering & Product (estimated 70% of proceeds).
Marketing & Sales (estimated 20% of proceeds).
Operating & Administrative (estimated 10% of proceeds).

Social Media Presence & Following
There is little community engagment and reception.

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

1.0
N/A
1 - None or nonsensical.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

2.0
N/A
2 - Use of funds only loosely defined.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.
Token Sale Score:
2.4

Use this code to share the ratings on your website