Basic Rating

  • Faceter

  • Faceter is the first decentralized surveillance system for consumers.
  • 3.2

Rating Insights

Faceter is a decentralized surveillance system for private and commercial use. The platform will utilize distributed fog computing technology in order to enhance the visual capabilities of traditional surveillance systems, providing a more capable product at a lower cost compared to existing solutions.

Category Rating

Click any score to view its breakdown and category insights
3.2
Product

Product

In its current stage, Faceter has developed an open source library, pay.cards, which will assist with the development of the Faceter platform. Pilot tests for face detection have been launched in South Africa, and it is stated that company representatives are satisfied with the results and ready to sign commercial contracts. Competition in this sector is relatively low, and existing solutions have not seen new development in many years, making security surveillance an area with potential for disruption.

Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

4.0
N/A
4 - Few competitors / a leading solution.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

3.0
N/A
3 - Partial, a novel approach or aspect.
3.4
Use of Blockchain

Use of Blockchain

FACE tokens follow the ERC20 token protocol and will be used in exchange for services on the Faceter platform. Faceter is developing a specialized technology utilizing fog computing for processing data and a neural network, so the need or justification for a custom token is evident. Facter’s advantage increases along with user adoption levels, since the visual recognition capabilities of the platform increase as more data is processed.

Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3.0
N/A
3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

4.0
N/A
4 - Generally disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

4.0
N/A
4 - Token is essential to platform.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

3.0
N/A
3 - Interesting.
3.8
Whitepaper

Whitepaper

Overall, the Faceter whitepaper contains a sufficient amount of information regarding its business plan and market research. Technological details of the platform are discussed, but not in great detail, giving primarily a broad, high-level overview of Faceter from a technological perspective. The document is well organized and visually appealing, which is especially important in the case of Faceter, since one of its value propositions is a stylish and easy to use product interface.

Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

4.0
N/A
4 - Informative disclosure.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

3.0
N/A
3 - More information required.
3.2
Roadmap

Roadmap

The roadmap in the Faceter whitepaper spans from 2014 to 2019 and is divided by yearly milestones. Up to 2018, Faceter has developed a proof of concept and an open source library that will contribute to the development of the final product. Most of the planned developments in 2018 include adapting Faceter to use distributed computing, as well as developing applications for a variety of platforms (Android, iOS, etc.) Developmental milestones are primarily focused on enhancing the visual recognition capabilities of the product.

Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

4.0
N/A
4 - Long term.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

3.0
N/A
3 - Imperfect but available, or using substitutes.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.
2.4
Compliance

Compliance

Typical risk aversion and disclaimer documentation is included in the whitepaper, stating that FACE tokens are not intended as securities. It is not indicated whether the token sale will abide by KYC guidelines, however it is stated that residents from the United States will not be able to participate in the token sale.

Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

3.0
N/A
3 - Limited to blanket standard.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

3.0
N/A
3 - Semi-professional (e.g. Howey Test)
3.8
Company and Team

Company and Team

Eight team members are included in the whitepaper, presented with job titles, short descriptions of proficiencies and professional experience, as well as links to social media profiles. The team’s overall skill set is fairly balanced with respect to business and technology, and certain team members also possess extensive experience with security technology, having worked with integrated security solutions at the state and city levels. The CTO is quite experienced with neural network related technology development, and has led the Faceter’s team to develop the pay.cards open source library for data recognition, which enables use of a mobile device’s camera to capture the data from a payment card in real-time.

Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

3.0
N/A
3 - Company structure in place.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

4.0
N/A
4 - Fully assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

4.0
N/A
4 - Well suited to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

4.0
N/A
4 - Good, sufficient for each aspect.
2.8
Token Sale

Token Sale

The total number of FACE tokens is 1 billion (40.8% for sale, 30.8% for the reserve pool, 15% for the Faceter team, 0.5% for bounties, 6.0% for advisors, and 6.9% for sale bonuses). Allocation of funds is included in the whitepaper. The soft cap is $5MM USD and the hard cap is $40MM USD, where 1000 FACE = 0.0872 ETH. The token sale begins on February 15, 2018.

Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

3.0
N/A
3 - Justifiable.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

3.0
N/A
3 - Justifiable.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.

Product

In its current stage, Faceter has developed an open source library, pay.cards, which will assist with the development of the Faceter platform. Pilot tests for face detection have been launched in South Africa, and it is stated that company representatives are satisfied with the results and ready to sign commercial contracts. Competition in this sector is relatively low, and existing solutions have not seen new development in many years, making security surveillance an area with potential for disruption.

Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

4.0
N/A
4 - Few competitors / a leading solution.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

3.0
N/A
3 - Partial, a novel approach or aspect.

Use of Blockchain

FACE tokens follow the ERC20 token protocol and will be used in exchange for services on the Faceter platform. Faceter is developing a specialized technology utilizing fog computing for processing data and a neural network, so the need or justification for a custom token is evident. Facter’s advantage increases along with user adoption levels, since the visual recognition capabilities of the platform increase as more data is processed.

Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3.0
N/A
3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

4.0
N/A
4 - Generally disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

4.0
N/A
4 - Token is essential to platform.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

3.0
N/A
3 - Interesting.

Whitepaper

Overall, the Faceter whitepaper contains a sufficient amount of information regarding its business plan and market research. Technological details of the platform are discussed, but not in great detail, giving primarily a broad, high-level overview of Faceter from a technological perspective. The document is well organized and visually appealing, which is especially important in the case of Faceter, since one of its value propositions is a stylish and easy to use product interface.

Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

4.0
N/A
4 - Informative disclosure.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

3.0
N/A
3 - More information required.

Roadmap

The roadmap in the Faceter whitepaper spans from 2014 to 2019 and is divided by yearly milestones. Up to 2018, Faceter has developed a proof of concept and an open source library that will contribute to the development of the final product. Most of the planned developments in 2018 include adapting Faceter to use distributed computing, as well as developing applications for a variety of platforms (Android, iOS, etc.) Developmental milestones are primarily focused on enhancing the visual recognition capabilities of the product.

Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

4.0
N/A
4 - Long term.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

3.0
N/A
3 - Imperfect but available, or using substitutes.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.

Compliance

Typical risk aversion and disclaimer documentation is included in the whitepaper, stating that FACE tokens are not intended as securities. It is not indicated whether the token sale will abide by KYC guidelines, however it is stated that residents from the United States will not be able to participate in the token sale.

Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

3.0
N/A
3 - Limited to blanket standard.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

3.0
N/A
3 - Semi-professional (e.g. Howey Test)

Company and Team

Eight team members are included in the whitepaper, presented with job titles, short descriptions of proficiencies and professional experience, as well as links to social media profiles. The team’s overall skill set is fairly balanced with respect to business and technology, and certain team members also possess extensive experience with security technology, having worked with integrated security solutions at the state and city levels. The CTO is quite experienced with neural network related technology development, and has led the Faceter’s team to develop the pay.cards open source library for data recognition, which enables use of a mobile device’s camera to capture the data from a payment card in real-time.

Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

3.0
N/A
3 - Company structure in place.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

4.0
N/A
4 - Fully assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

4.0
N/A
4 - Well suited to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

4.0
N/A
4 - Good, sufficient for each aspect.

Token Sale

The total number of FACE tokens is 1 billion (40.8% for sale, 30.8% for the reserve pool, 15% for the Faceter team, 0.5% for bounties, 6.0% for advisors, and 6.9% for sale bonuses). Allocation of funds is included in the whitepaper. The soft cap is $5MM USD and the hard cap is $40MM USD, where 1000 FACE = 0.0872 ETH. The token sale begins on February 15, 2018.

Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

3.0
N/A
3 - Justifiable.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

3.0
N/A
3 - Justifiable.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.

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