Flatlay aims to be a social marketplace for product or brand related digital assets, geared towards ecommerce sites and digital shops, featuring the Flatlay Interactive Card (FLIC) and Flatpay (Flatlay Secure Payments & the Flatlay Instant Access debit card). The purpose of the FLIC feature is to mark digital content captured in the blockchain database with invisible watermarking embedded with an encrypted identifier, so as to allow for author authentication, content management rights, and payout attribution across the web. FLIC aims to encourage users to create, publish, and distribute quality content through the Flatlay network, by increasing their content’s social value and earning potential as it gathers social interactions online, thus directly benefiting the original author with affiliate earnings paid in CreditCoin (CCOIN). Flatlay’s platform will facilitate the monetization of product/collection related content, tying content value to earnings in CCOIN, so as to complement platform features and encourage mainstream adoption. As the platform’s marketplace gathers momentum, it will support additional power retailers, marketplaces, and sales channels such as Shopify, Magento, Instagram, WeChat, etc. The Flatlay Rewards System will incorporate a dashboard for brand workflow management on promotional campaigns, with affiliate incentivization and consistent reward payouts in CCOIN.Competitors: Kodak-coin, Binded, CopyTrack.
Uniqueness/Advantages to competition: Flatlay targets brands and marketing content creators, and aims to create a marketplace catered to their needs, specifically by incorporating a feedback and rating system in a dynamic ecosystem.