FundFantasy

FundFantasy is the first provably-fair fantasy gaming platform for finance enthusiasts, powered by blockchain technology.

About FundFantasy

FundFantasy aims to be a provably-fair fantasy gaming platform for finance enthusiasts, powered by blockchain technology. The FundFantasy platform aims to enable trustless and transparent gaming, and provide solutions to well-known problems in both the online trading and the online gaming/gambling markets. FundFantasy intends to create a peer-to-peer, blockchain-based simulated-investing platform that relies on real market data that will allow retail traders to continue practicing financial analysis for profit, without the counterparty risks that are presently involved in legacy platforms, utilizing a deflationary cryptocurrency (FUNDZ).
Competitors: FanDuel, Draftkings, Stoxx, Stox, MartketWatch
Uniqueness/Advantages to competition: Aims to create a gaming platform specifically for finance enthusiats.

Token Sale Use of Blockchain

Product

3.0
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

3.0
N/A
3 - Some normal competition.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

3.0
N/A
3 - Partial, a novel approach or aspect.

Product

There is an Alpha development avaialble for testing. Full mobile app and blockchain development/testing for the platform are planned to occur after the ICO, and the full platform is planned to be released in June 2018 (see Roadmap).
There is appeal to the FundFantasy product, given the increasing interest in investing via blockchain technologies. The potential / target user-base has room to grow, since there is potential for a higher interest in investments/financial gaming models. There is some competition in terms of different technologies providing financial gaming models. Competition over time will stiffen as blockchain technology adoption continues.
Competitors: FanDuel, Draftkings, Stoxx, Stox, MartketWatch

Product Whitepaper

Use of Blockchain

2.0
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

1.0
N/A
1 - None; simple Ethereum based coin.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

2.0
N/A
2 - Some, but not much.
Need for Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

2.0
N/A
2 - Some, mainly network effect.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

2.0
N/A
2 - Meh, okay.

Use of Blockchain

The project’s contribution to blockchain development is in creating an independent fantasy gaming platform for finance enthusiasts, powered by blockchain technology. There is a little disruptive advantage as, in theory, the platform is aimed at creating a new type of gaming environment, rather than repeating existing gaming environments such as Fantasy Sports. There is need for a custom token as the platform is an independent platform, however it is possible to create the same functionality using just ETH. There is only some contribution to the blockchain ecosystem, in providing a new space for gaming.

Use of Blockchain Roadmap

Whitepaper

3.4
Whitepaper
Comprehensiveness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

2.0
N/A
2 - Missing critical information.

Whitepaper

The whitepaper is well put together, aesthetic, and professional, and provides predominantly textual explanations. The whitepaper is 26-pages long and can be read fairly quickly. The whitepaper sections include: Abstract, Disclaimer, What is the FundFantasy Project?, The Problems, The Solution: FundFantasy, Background, The Platform, Business Model, FundTokens (FUNDZ), Token Sale, Road Map, Legal Considerations, and References. The business plan behind FundFantasy is concisely explained. However, the only thing explained about the technology is that “Decentralized smart contracts will manage the whole process”. References are provided in endnote fashion.

Whitepaper Compliance

Roadmap

3.0
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasiblity

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.

Roadmap

A very basic roadmap is given on a monthly basis, starting with ‘Concept Formation & Feasibility Studies’. Many critical obstacles lie ahead as mobile app development and blockchain integration for the platform will be needed after the ICO. The roadmap is vague and no descriptions are provided of the intermediate steps required to completely each milestone.

Roadmap:
Jan 2016 – Concept Formation & Feasibility Studies
Nov 2016 – Pre-Seed Funding
Jan 2017 – Platform Development & Alpha-pilot testing
Feb 25th 2018 Token Launch
Mar 2018 – Phase II Development / Mobile Apps Full / Blockchain Integration
Apr 2018 – Complete Licensing Process
Jun 2018 – Launch FundFantasy Platform

Roadmap Company and Team

Compliance

2.8
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

3.0
N/A
3 - Limited or uncertain use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

2.0
N/A
2 - Minimal, superficial or hackneyed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.

Compliance

The FUNDZ-token has intrinsic value through its planned usage on the FundFantasy platform, allowing users to play fantasy games for finance via blockchain technology. The token’s main utility is as a tradable financial instrument, as it is used specifically as the FundFantasy payment currency and can also be used to purchase entry tickets to contests that pay out in other currencies such as BTC, ETH and more.
The token smart-contract infrastructure will be completed after the ICO, as well as mobile apps, however alpha-pilot testing is currently in-progress.
Compliance is addressed with direct statements of AML & KYC Due Diligence and enforced only with a self-identification button. The legal disclaimer states that the tokens are intended for use as functional utility tokens and are not viewed as securities, but also lists persons and entities prohibited from participation in the token sale (citizens and residents of USA or any other restrictive jurisdiction). The terms and conditions of the sale are detailed, professional, and thorough, aiming to absolve the company of any liability regarding the ICO and any problems that may occur, and providing a general statment that the tokens are not to be deemed a security.

Compliance Token Sale

Company and Team

2.8
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

2.0
N/A
2 - Fragmented or inconclusive.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

3.0
N/A
3 - Mostly assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.

Company and Team

FundFantasy has an established team with 12 employees and 9 advisors.
The core team has experience in Finance, Business Management, Online Marketing, Entrepreneurship, Project Management, Accounting, Sales, IT, programming, Search Engine Optimization (SEO), Digital Strategy, Online Gaming, Mobile Advertising, User Experience, and blockchain investments/developments.
The advisors have backgrounds in FinTech, online gaming, ICO advisement, law, marketing, sales, tech development, investing, cryptocurrency and blockchain projects.
Most team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information. Some members of the team appear to be fully dedicated to the project, while others are also dedicated to multiple projects outside of FundFantasy platform. Some core team members and advisors have previous experience with blockchain, cryptocurrency, or smart-contract projects, investing, and ICO consultation/launch.
Positives: The core team is well rounded and has previous experience in the field of blockchain, cryptocurrency, or smart contracts.
Negatives: Not all members are fully dedicated to the project, the head developer does not have experience with blockchain development, and a particular ‘blockchain developer’ is not identified.

Company and Team Product

Token Sale

3.0
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

4.0
N/A
4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

1.0
N/A
1 - Not clear how funds will be used.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

4.0
N/A
4 - Most tokens sold, vesting periods on kept tokens.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.

Token Sale

FundToken (FUNDZ)
Token Sale Price: 1 ETH = 1000 FUNDZ
Hard Cap: 60,000 ETH or $ 15,000,000 USD, the first to occur
Soft Cap: Achieved in pre-sale 5% tokens sold
Token Supply: 80,000,000 FUNDZ in total.
Undistributed tokens: Tokens left undistributed after the token sale will be “airdropped”, i.e. distributed proportionally among participants in the token sale, according to the amount purchased. A buyer who has purchased 10% of the sold tokens, will receive 10% of the undistributed tokens.

Token distribution:
7% to Team, Lockup period: Founders, Team, VC & Early Contributors: 180 days
5% to Founders,
5% to Post-Launch Promotion,
4% to Advisors,
2% VC & Early Contributors,
2% to Bounty,
5% to Presale,
70% of the issued tokens to be sold during the actual Token Sale.

Bonus: Participants in the token sale will enjoy a bonus structure on their
FundToken purchase. 25% bonus for the first 8 hours, 15% bonus for the
following 24 hours, 10% bonus until the end of the first week.

Social Media Presence & Following
There is little community engagement and reception.

Product

There is an Alpha development avaialble for testing. Full mobile app and blockchain development/testing for the platform are planned to occur after the ICO, and the full platform is planned to be released in June 2018 (see Roadmap).
There is appeal to the FundFantasy product, given the increasing interest in investing via blockchain technologies. The potential / target user-base has room to grow, since there is potential for a higher interest in investments/financial gaming models. There is some competition in terms of different technologies providing financial gaming models. Competition over time will stiffen as blockchain technology adoption continues.
Competitors: FanDuel, Draftkings, Stoxx, Stox, MartketWatch

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

3.0
N/A
3 - Some normal competition.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

3.0
N/A
3 - Partial, a novel approach or aspect.
Product Score:
3.0

Use of Blockchain

The project’s contribution to blockchain development is in creating an independent fantasy gaming platform for finance enthusiasts, powered by blockchain technology. There is a little disruptive advantage as, in theory, the platform is aimed at creating a new type of gaming environment, rather than repeating existing gaming environments such as Fantasy Sports. There is need for a custom token as the platform is an independent platform, however it is possible to create the same functionality using just ETH. There is only some contribution to the blockchain ecosystem, in providing a new space for gaming.

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

1.0
N/A
1 - None; simple Ethereum based coin.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

2.0
N/A
2 - Some, but not much.
Need for Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

2.0
N/A
2 - Some, mainly network effect.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

2.0
N/A
2 - Meh, okay.
Use of Blockchain Score:
2.0

Whitepaper

The whitepaper is well put together, aesthetic, and professional, and provides predominantly textual explanations. The whitepaper is 26-pages long and can be read fairly quickly. The whitepaper sections include: Abstract, Disclaimer, What is the FundFantasy Project?, The Problems, The Solution: FundFantasy, Background, The Platform, Business Model, FundTokens (FUNDZ), Token Sale, Road Map, Legal Considerations, and References. The business plan behind FundFantasy is concisely explained. However, the only thing explained about the technology is that “Decentralized smart contracts will manage the whole process”. References are provided in endnote fashion.

Category Breakdown
Comprehensiveness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

2.0
N/A
2 - Missing critical information.
Whitepaper Score:
3.4

Roadmap

A very basic roadmap is given on a monthly basis, starting with ‘Concept Formation & Feasibility Studies’. Many critical obstacles lie ahead as mobile app development and blockchain integration for the platform will be needed after the ICO. The roadmap is vague and no descriptions are provided of the intermediate steps required to completely each milestone.

Roadmap:
Jan 2016 – Concept Formation & Feasibility Studies
Nov 2016 – Pre-Seed Funding
Jan 2017 – Platform Development & Alpha-pilot testing
Feb 25th 2018 Token Launch
Mar 2018 – Phase II Development / Mobile Apps Full / Blockchain Integration
Apr 2018 – Complete Licensing Process
Jun 2018 – Launch FundFantasy Platform

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasiblity

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.
Roadmap Score:
3.0

Compliance

The FUNDZ-token has intrinsic value through its planned usage on the FundFantasy platform, allowing users to play fantasy games for finance via blockchain technology. The token’s main utility is as a tradable financial instrument, as it is used specifically as the FundFantasy payment currency and can also be used to purchase entry tickets to contests that pay out in other currencies such as BTC, ETH and more.
The token smart-contract infrastructure will be completed after the ICO, as well as mobile apps, however alpha-pilot testing is currently in-progress.
Compliance is addressed with direct statements of AML & KYC Due Diligence and enforced only with a self-identification button. The legal disclaimer states that the tokens are intended for use as functional utility tokens and are not viewed as securities, but also lists persons and entities prohibited from participation in the token sale (citizens and residents of USA or any other restrictive jurisdiction). The terms and conditions of the sale are detailed, professional, and thorough, aiming to absolve the company of any liability regarding the ICO and any problems that may occur, and providing a general statment that the tokens are not to be deemed a security.

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

3.0
N/A
3 - Limited or uncertain use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

2.0
N/A
2 - Minimal, superficial or hackneyed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.
Compliance Score:
2.8

Company and Team

FundFantasy has an established team with 12 employees and 9 advisors.
The core team has experience in Finance, Business Management, Online Marketing, Entrepreneurship, Project Management, Accounting, Sales, IT, programming, Search Engine Optimization (SEO), Digital Strategy, Online Gaming, Mobile Advertising, User Experience, and blockchain investments/developments.
The advisors have backgrounds in FinTech, online gaming, ICO advisement, law, marketing, sales, tech development, investing, cryptocurrency and blockchain projects.
Most team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information. Some members of the team appear to be fully dedicated to the project, while others are also dedicated to multiple projects outside of FundFantasy platform. Some core team members and advisors have previous experience with blockchain, cryptocurrency, or smart-contract projects, investing, and ICO consultation/launch.
Positives: The core team is well rounded and has previous experience in the field of blockchain, cryptocurrency, or smart contracts.
Negatives: Not all members are fully dedicated to the project, the head developer does not have experience with blockchain development, and a particular ‘blockchain developer’ is not identified.

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

2.0
N/A
2 - Fragmented or inconclusive.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

3.0
N/A
3 - Mostly assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.
Company and Team Score:
2.8

Token Sale

FundToken (FUNDZ)
Token Sale Price: 1 ETH = 1000 FUNDZ
Hard Cap: 60,000 ETH or $ 15,000,000 USD, the first to occur
Soft Cap: Achieved in pre-sale 5% tokens sold
Token Supply: 80,000,000 FUNDZ in total.
Undistributed tokens: Tokens left undistributed after the token sale will be “airdropped”, i.e. distributed proportionally among participants in the token sale, according to the amount purchased. A buyer who has purchased 10% of the sold tokens, will receive 10% of the undistributed tokens.

Token distribution:
7% to Team, Lockup period: Founders, Team, VC & Early Contributors: 180 days
5% to Founders,
5% to Post-Launch Promotion,
4% to Advisors,
2% VC & Early Contributors,
2% to Bounty,
5% to Presale,
70% of the issued tokens to be sold during the actual Token Sale.

Bonus: Participants in the token sale will enjoy a bonus structure on their
FundToken purchase. 25% bonus for the first 8 hours, 15% bonus for the
following 24 hours, 10% bonus until the end of the first week.

Social Media Presence & Following
There is little community engagement and reception.

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

4.0
N/A
4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

1.0
N/A
1 - Not clear how funds will be used.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

4.0
N/A
4 - Most tokens sold, vesting periods on kept tokens.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.
Token Sale Score:
3.0

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