iShook

iShook is seeking to enhance its singular network to facilitate and host digital content and increase content creators visibility.

About iShook

The goal of iShook is to leverage blockchain technology to connect content creators and audiences. iShook aims to create a content ecosystem in which any medium of creativity can be monetized, including primarily writers and publishers, but also artists, musicians, actors, and all content creators seeking a more efficient way to expose and monetize their material globally.
Competitors: Publica, SolDataBank, DECENT, PubLub, Editions At Play, MetaX Blockchain
Uniqueness/Advantages to competition: Aimed specifically at creative intellectual property. Based on an existing social reading platform.

Token Sale Use of Blockchain

Product

2.8
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

3.0
N/A
3 - Some normal competition.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.

Product

iShook is meant to be a blockchain-based ecosystem for content creators to monetize their intellectual property and connect with their audiences. The project is based on an existing ‘social reading’ platform. There is currently no publicly accessible github repository for the project. The mobile apps, beta dev/testing of the blockchain, and full platform launch are planned for after the ICO (see Roadmap).
There is appeal to the platform as there has been an increasing demand for transparency in this space and a new market to monetize creative content. The target user base is large since it is a service that caters to the entertainment and creative community. So the target audience is a general one with room to expand as cryptocurrency adoption increases. There is a large amount of competition in this space, with competitors that are very well known and have been very successful.
Competitors: Publica, SolDataBank, DECENT, PubLub, Editions At Play, MetaX Blockchain

Product Whitepaper

Use of Blockchain

2.6
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

2.0
N/A
2 - Some smart contract functionality.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

3.0
N/A
3 - Issuing a custom token is justifiable.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

2.0
N/A
2 - Meh, okay.

Use of Blockchain

The SHK token is ERC-20 standard and is the main utility for access to and transactions on the iShook platform.
iShook’s contribution to blockchain development is in the utilization of the Ethereum blockchain for monetization and distribution of creative content.
The project’s primary disruptive advantage is based on its use of blockchain technology to create a transparent and secure ecosystem for creative content distribution and consumption.
The need for a custom token is in allowing access to the platform and participation in the marketplace.
The contribution to the blockchain ecosystem is in developing a new decentralized ecosystem and marketplace for creative content owners to monetize their intellectual property and connect with their audience.

Use of Blockchain Roadmap

Whitepaper

3.4
Whitepaper
Comprehensiveness

Does it cover the full scope of the problem and solution?

3.0
N/A
3 - Covers most key issues; a few holes.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

3.0
N/A
3 - More information required.

Whitepaper

The whitepaper is professional, very visually pleasant, informative, and provides a balanced mixture of media and textual explanation. The whitepaper is 36 pages long and is overall readable and understandable. The whitepaper includes the following sections: The Vision, A growing Content Ecosystem, Existing Technologies, Blockchain Technology, Token Generation Event, Our Team, Roadmap, and Legal. The business plan behind iShook is detailed and concisely explained including textual and graphical explanations. However, the technology presentation is very sparsely presented and would warrant further detail, especially since a publicly accessible github is not provided References are not provided.

Whitepaper Compliance

Roadmap

3.0
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

3.0
N/A
3 - A trend with potential.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

2.0
N/A
2 - Critical obstacles ahead.

Roadmap

A vague project roadmap is given with milestones presented on a quarterly basis. Obstacles lie ahead as mobile apps, beta platform development/deployment, and final platform will occur after the ICO. The roadmap provides major milestones and no descriptions of the intermediate steps required to complete each milestone.

Platform Roadmap:
Q1 2018 – First stages of token integration on the iShook platform / General app development on both iOS and Android to match the web social network and have support for Android 8.0+ and iOS 11+ / yChat application for communications release to support the iShook Ecosystem on Android
Q2 2018 – yChat development and integration on iOS 11+ / iShook tutorials and webinars to maximize publishing and exposure results for content creators, and provide best practices for content consumers / First stages of token integration on the iShook platform
Q3 2018 – yChatPro application development to support authors and content developers. The app will contain the following features: Performance metrics on released content, Engagement analytics to assist marketing strategies, Campaign creation tools for network exposure / Continued stages of token integration and use-case development
Q4 2018 – yChat app integration with Apple Music iShook eBook application development and release on Android 8.0+ Completed stages of initial token integration, continued use-case development
Q1 2019 – Release of iShook TV in Apple TV and potentially other smart TVs to further the scope of content shared in the iShook ecosystem The release of iShookMD.com a medical platform for medical professionals & users
Q2-4 2019 – Support for music, podcasts, and radio content pages SDK creation of the iShook eBook application for universities white-label use

Roadmap Company and Team

Compliance

2.4
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

3.0
N/A
3 - Limited or uncertain use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

1.0
N/A
1 - None; ignored.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

3.0
N/A
3 - Semi-professional (e.g. Howey Test)

Compliance

The SHK token is the main utility for transactions and for allowing users to gain access to the platform so they may use the the iShook blockchain to monetize their creative intellectual property. The token smart-contract code is not posted for review and there is no publicly accessible github repository.
There is no KYC process or whitelisting. There is a basic legal disclaimer (1 page) at the end of the whitepaper and with link at bottom of website, stating that the tokens are functional utility tokens with no known uses outside of the iShook platform and absolving the company of any liability with regard to the token and ICO.

Compliance Token Sale

Company and Team

2.4
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

2.0
N/A
2 - Fragmented or inconclusive.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

2.0
N/A
2 - Lacking in key areas.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

2.0
N/A
2 - Lacking or inconsistent.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.

Company and Team

iShook has an established team with 4 lead team members, 8 tech-team members, and 5 advisors.
The core team has experience in the e-reading space, finance, securities and accounting law, business development, software programming/engineering, web and mobile app development, and graphic design.
The advisors have experience in cryptocurrency/blockchain/smart-contract projects, venture capitalism, and investments.
Only the CEO and advisors have verifiable work experience credentials via LinkedIn profiles, and some profiles provide little information. Since very few LinkedIn profiles are available for members of the team it is difficult to corroborate background information and to determine whether the team members are fully dedicated to the project.
Positives: The core team is well rounded and advisors have previous experience with cryptocurrency/blockchain/smart-contract projects.
Negatives: Not all members may be fully dedicated to the project and the backgrounds of the team are very spotty.

Company and Team Product

Token Sale

2.2
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

1.0
N/A
1 - Very greedy (e.g. uncapped).
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

1.0
N/A
1 - None or nonsensical.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

3.0
N/A
3 - Some presence, lukewarm reception.

Token Sale

iShook Token (SHK)
Total supply: 1 Billion SHK
Token Price: 1 ETH = 1,000 SHK
Hard Cap: n/a
Min Cap: n/a

Token Allocation
57% ICO
36% Locked in iShook Wallet
03% Vendor Payments
3.5% Advisors
0.5% Marketing

ICO Proceeds Distribution
30% Scaling
24% Marketing
20% Reserve
18% R&D Overhead
08% Legal

Social Media Presence & Following
There is some community engagment and reception.

Product

iShook is meant to be a blockchain-based ecosystem for content creators to monetize their intellectual property and connect with their audiences. The project is based on an existing ‘social reading’ platform. There is currently no publicly accessible github repository for the project. The mobile apps, beta dev/testing of the blockchain, and full platform launch are planned for after the ICO (see Roadmap).
There is appeal to the platform as there has been an increasing demand for transparency in this space and a new market to monetize creative content. The target user base is large since it is a service that caters to the entertainment and creative community. So the target audience is a general one with room to expand as cryptocurrency adoption increases. There is a large amount of competition in this space, with competitors that are very well known and have been very successful.
Competitors: Publica, SolDataBank, DECENT, PubLub, Editions At Play, MetaX Blockchain

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

3.0
N/A
3 - Some normal competition.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.
Product Score:
2.8

Use of Blockchain

The SHK token is ERC-20 standard and is the main utility for access to and transactions on the iShook platform.
iShook’s contribution to blockchain development is in the utilization of the Ethereum blockchain for monetization and distribution of creative content.
The project’s primary disruptive advantage is based on its use of blockchain technology to create a transparent and secure ecosystem for creative content distribution and consumption.
The need for a custom token is in allowing access to the platform and participation in the marketplace.
The contribution to the blockchain ecosystem is in developing a new decentralized ecosystem and marketplace for creative content owners to monetize their intellectual property and connect with their audience.

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

2.0
N/A
2 - Some smart contract functionality.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

3.0
N/A
3 - Issuing a custom token is justifiable.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

2.0
N/A
2 - Meh, okay.
Use of Blockchain Score:
2.6

Whitepaper

The whitepaper is professional, very visually pleasant, informative, and provides a balanced mixture of media and textual explanation. The whitepaper is 36 pages long and is overall readable and understandable. The whitepaper includes the following sections: The Vision, A growing Content Ecosystem, Existing Technologies, Blockchain Technology, Token Generation Event, Our Team, Roadmap, and Legal. The business plan behind iShook is detailed and concisely explained including textual and graphical explanations. However, the technology presentation is very sparsely presented and would warrant further detail, especially since a publicly accessible github is not provided References are not provided.

Category Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

3.0
N/A
3 - Covers most key issues; a few holes.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

3.0
N/A
3 - More information required.
Whitepaper Score:
3.4

Roadmap

A vague project roadmap is given with milestones presented on a quarterly basis. Obstacles lie ahead as mobile apps, beta platform development/deployment, and final platform will occur after the ICO. The roadmap provides major milestones and no descriptions of the intermediate steps required to complete each milestone.

Platform Roadmap:
Q1 2018 – First stages of token integration on the iShook platform / General app development on both iOS and Android to match the web social network and have support for Android 8.0+ and iOS 11+ / yChat application for communications release to support the iShook Ecosystem on Android
Q2 2018 – yChat development and integration on iOS 11+ / iShook tutorials and webinars to maximize publishing and exposure results for content creators, and provide best practices for content consumers / First stages of token integration on the iShook platform
Q3 2018 – yChatPro application development to support authors and content developers. The app will contain the following features: Performance metrics on released content, Engagement analytics to assist marketing strategies, Campaign creation tools for network exposure / Continued stages of token integration and use-case development
Q4 2018 – yChat app integration with Apple Music iShook eBook application development and release on Android 8.0+ Completed stages of initial token integration, continued use-case development
Q1 2019 – Release of iShook TV in Apple TV and potentially other smart TVs to further the scope of content shared in the iShook ecosystem The release of iShookMD.com a medical platform for medical professionals & users
Q2-4 2019 – Support for music, podcasts, and radio content pages SDK creation of the iShook eBook application for universities white-label use

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

3.0
N/A
3 - A trend with potential.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

2.0
N/A
2 - Critical obstacles ahead.
Roadmap Score:
3.0

Compliance

The SHK token is the main utility for transactions and for allowing users to gain access to the platform so they may use the the iShook blockchain to monetize their creative intellectual property. The token smart-contract code is not posted for review and there is no publicly accessible github repository.
There is no KYC process or whitelisting. There is a basic legal disclaimer (1 page) at the end of the whitepaper and with link at bottom of website, stating that the tokens are functional utility tokens with no known uses outside of the iShook platform and absolving the company of any liability with regard to the token and ICO.

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

3.0
N/A
3 - Limited or uncertain use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

1.0
N/A
1 - None; ignored.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

3.0
N/A
3 - Semi-professional (e.g. Howey Test)
Compliance Score:
2.4

Company and Team

iShook has an established team with 4 lead team members, 8 tech-team members, and 5 advisors.
The core team has experience in the e-reading space, finance, securities and accounting law, business development, software programming/engineering, web and mobile app development, and graphic design.
The advisors have experience in cryptocurrency/blockchain/smart-contract projects, venture capitalism, and investments.
Only the CEO and advisors have verifiable work experience credentials via LinkedIn profiles, and some profiles provide little information. Since very few LinkedIn profiles are available for members of the team it is difficult to corroborate background information and to determine whether the team members are fully dedicated to the project.
Positives: The core team is well rounded and advisors have previous experience with cryptocurrency/blockchain/smart-contract projects.
Negatives: Not all members may be fully dedicated to the project and the backgrounds of the team are very spotty.

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

2.0
N/A
2 - Fragmented or inconclusive.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

2.0
N/A
2 - Lacking in key areas.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

2.0
N/A
2 - Lacking or inconsistent.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.
Company and Team Score:
2.4

Token Sale

iShook Token (SHK)
Total supply: 1 Billion SHK
Token Price: 1 ETH = 1,000 SHK
Hard Cap: n/a
Min Cap: n/a

Token Allocation
57% ICO
36% Locked in iShook Wallet
03% Vendor Payments
3.5% Advisors
0.5% Marketing

ICO Proceeds Distribution
30% Scaling
24% Marketing
20% Reserve
18% R&D Overhead
08% Legal

Social Media Presence & Following
There is some community engagment and reception.

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

1.0
N/A
1 - Very greedy (e.g. uncapped).
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

1.0
N/A
1 - None or nonsensical.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

3.0
N/A
3 - Some presence, lukewarm reception.
Token Sale Score:
2.2

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