LiveTree

LiveTree ADEPT is the world's first blockchain film & TV rights funding and distribution platform. Seed is its fuel: a token which lets you invest in and profit from the success of film & TV projects.

About LiveTree

LIVETREE simplifies the process of funding, creating, and distributing television and film projects, in a way that promotes viewer engagement with the use of smart contracts on the Ethereum blockchain. Viewers will be able to have more influence as to what content is created with the pre-pay-to-view (PPVOD) payment model, essentially incorporating crowdfunding into the television and film industry.

Token Sale Use of Blockchain

Product

2.8
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

4.0
N/A
4 - Large audience / wide market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

3.0
N/A
3 - Partial, a novel approach or aspect.

Product

The LiveTree platform consists of three main components: ADEPT (Advanced Decentralized Entertainment Platform for Transparent distribution), Incubators, and SEED. ADEPT is a digital rights management system, Incubators are content providers on the LiveTree platform, and SEED is the means of exchange. The target user base is vast, however there is much competition within the realm of content creation. The GitHub page contains close to no activity.

Product Whitepaper

Use of Blockchain

3.0
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3.0
N/A
3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

3.0
N/A
3 - Issuing a custom token is justifiable.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

3.0
N/A
3 - Interesting.

Use of Blockchain

SEED follows the ERC20 token protocol. It is stated that the value of the SEED token is “created through demand, driven by its use throughout the platform and subsequent repurchase from the secondary market”. Additionally, it is stated that profits generated from ADEPT will be used to buy back SEED, driving up its value. The advantage of implementing this platform using blockchain technology is full transparency and simplification.

Use of Blockchain Roadmap

Whitepaper

3.6
Whitepaper
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

2.0
N/A
2 - Difficult, tech / marketing babble.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

4.0
N/A
4 - Informative disclosure.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.

Whitepaper

The whitepaper is quite detailed overall, however some sections could be more concise in order to make the document more easily readable. The discussion regarding the logistics of how the platform intends to operate takes time to read carefully and understand. For example, the explanation with regard to Incubators is more convoluted than necessary and could be much more concise.

Whitepaper Compliance

Roadmap

3.4
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

5.0
N/A
5 - Professional.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

4.0
N/A
4 - Realistic.
Vision

Is there a larger, long-term vision?

3.0
N/A
3 - A trend with potential.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

3.0
N/A
3 - Imperfect but available, or using substitutes.
Current Position

Where is the project now, relative to its vision and plans?

2.0
N/A
2 - Critical obstacles ahead.

Roadmap

The development roadmap provided in the LiveTree whitepaper is very comprehensive and discusses milestones related to business as well as technological development, and even a roadmap for the proposed payment model and financial development of SEED. Each of these roadmaps are discussed individually, with sufficient detail.

Roadmap Company and Team

Compliance

2.8
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

1.0
N/A
1 - Nothing yet, just an idea.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

5.0
N/A
5 - Professional and top-tier.

Compliance

The whitepaper begins with a disclaimer containing typical risk aversion content, including statements indicating that the SEED token is not to be considered a security, nor does it give rights to any revenue from the organization. Additionally, there is a link to the website, which outlines the terms and conditions set out by LiveTree. Here, there is a significantly thorough discussion regarding compliance, and the information is presented in a professional manner.

Compliance Token Sale

Company and Team

3.8
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

3.0
N/A
3 - Company structure in place.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

4.0
N/A
4 - Fully assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

4.0
N/A
4 - Well suited to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

4.0
N/A
4 - Good, sufficient for each aspect.

Company and Team

The team of 9 individuals are listed in the whitepaper along with their job titles and a short description of their experience and skills. Profile pictures and links to social media accounts are provided on the LiveTree website. The team possesses fairly extensive technological experience, with some individuals that have experience developing smart contracts. A few of the team members have expertise in marketing, as well as industry experience in film, TV, and content media. Also, the project manager of the team has been part of several start-up organizations. Overall, the balance of the team skill set is appropriate for this type of project.

Company and Team Product

Token Sale

3.8
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

1.0
N/A
1 - None or nonsensical.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

5.0
N/A
5 - Carefully planned and fully transparent.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

5.0
N/A
5 - Majority of tokens sold, strict vesting periods, milestone dependent release.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

4.0
N/A
4 - Solid exposure and interest, good impression.

Token Sale

The total number of SEED tokens is 256.250 million (76% is for sale, 4% is for the referral program, 3% for marketing, 6% for the SEED incentive reserve, and 10% for the LiveTree team). The hard cap is $30MM USD where 1 SEED = 0.001 ETH. The token sale takes place on January 31, 2018 to February 23, 2018.

Product

The LiveTree platform consists of three main components: ADEPT (Advanced Decentralized Entertainment Platform for Transparent distribution), Incubators, and SEED. ADEPT is a digital rights management system, Incubators are content providers on the LiveTree platform, and SEED is the means of exchange. The target user base is vast, however there is much competition within the realm of content creation. The GitHub page contains close to no activity.

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

4.0
N/A
4 - Large audience / wide market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

3.0
N/A
3 - Partial, a novel approach or aspect.
Product Score:
2.8

Use of Blockchain

SEED follows the ERC20 token protocol. It is stated that the value of the SEED token is “created through demand, driven by its use throughout the platform and subsequent repurchase from the secondary market”. Additionally, it is stated that profits generated from ADEPT will be used to buy back SEED, driving up its value. The advantage of implementing this platform using blockchain technology is full transparency and simplification.

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3.0
N/A
3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

3.0
N/A
3 - Issuing a custom token is justifiable.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

3.0
N/A
3 - Interesting.
Use of Blockchain Score:
3.0

Whitepaper

The whitepaper is quite detailed overall, however some sections could be more concise in order to make the document more easily readable. The discussion regarding the logistics of how the platform intends to operate takes time to read carefully and understand. For example, the explanation with regard to Incubators is more convoluted than necessary and could be much more concise.

Category Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

2.0
N/A
2 - Difficult, tech / marketing babble.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

4.0
N/A
4 - Informative disclosure.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.
Whitepaper Score:
3.6

Roadmap

The development roadmap provided in the LiveTree whitepaper is very comprehensive and discusses milestones related to business as well as technological development, and even a roadmap for the proposed payment model and financial development of SEED. Each of these roadmaps are discussed individually, with sufficient detail.

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

5.0
N/A
5 - Professional.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

4.0
N/A
4 - Realistic.
Vision

Is there a larger, long-term vision?

3.0
N/A
3 - A trend with potential.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

3.0
N/A
3 - Imperfect but available, or using substitutes.
Current Position

Where is the project now, relative to its vision and plans?

2.0
N/A
2 - Critical obstacles ahead.
Roadmap Score:
3.4

Compliance

The whitepaper begins with a disclaimer containing typical risk aversion content, including statements indicating that the SEED token is not to be considered a security, nor does it give rights to any revenue from the organization. Additionally, there is a link to the website, which outlines the terms and conditions set out by LiveTree. Here, there is a significantly thorough discussion regarding compliance, and the information is presented in a professional manner.

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

1.0
N/A
1 - Nothing yet, just an idea.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

5.0
N/A
5 - Professional and top-tier.
Compliance Score:
2.8

Company and Team

The team of 9 individuals are listed in the whitepaper along with their job titles and a short description of their experience and skills. Profile pictures and links to social media accounts are provided on the LiveTree website. The team possesses fairly extensive technological experience, with some individuals that have experience developing smart contracts. A few of the team members have expertise in marketing, as well as industry experience in film, TV, and content media. Also, the project manager of the team has been part of several start-up organizations. Overall, the balance of the team skill set is appropriate for this type of project.

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

3.0
N/A
3 - Company structure in place.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

4.0
N/A
4 - Fully assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

4.0
N/A
4 - Well suited to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

4.0
N/A
4 - Good, sufficient for each aspect.
Company and Team Score:
3.8

Token Sale

The total number of SEED tokens is 256.250 million (76% is for sale, 4% is for the referral program, 3% for marketing, 6% for the SEED incentive reserve, and 10% for the LiveTree team). The hard cap is $30MM USD where 1 SEED = 0.001 ETH. The token sale takes place on January 31, 2018 to February 23, 2018.

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

1.0
N/A
1 - None or nonsensical.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

5.0
N/A
5 - Carefully planned and fully transparent.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

5.0
N/A
5 - Majority of tokens sold, strict vesting periods, milestone dependent release.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

4.0
N/A
4 - Solid exposure and interest, good impression.
Token Sale Score:
3.8

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