Opiria & PDATA

Opiria & PDATA is a global decentralized marketplace for the secure and transparent buying and selling of personal data, made in Germany.

About Opiria & PDATA

Opiria aims to develop a global, decentralized, Ethereum blockchain-based marketplace for the secure and transparent buying and selling of personal data. Opiria aims to establish the PDATA token as the currency that expresses the value of personal data, and enable users to generate passive income by monetizing their personal data and selling it directly to interested companies and businesses.
Competitors: DataWallet, Datum, Repux, chainHero, VALID, nuid
Uniqueness/Advantages to competition: Expanding upon an existing legacy advertising platform.

Token Sale Use of Blockchain

Product

3.0
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

4.0
N/A
4 - Beta or initial rollout.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

3.0
N/A
3 - Some normal competition.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.

Product

Opiria is meant to be a decentralized marketplace for the secure and transparent trading of personal data based on blockchain.
There is currently an existing legacy platform and mobile applications available to the public for testing, but there is no publicly accessible github repository for the project. The beta dev/testing of the blockchain and full platform launch are planned for after the ICO (see Roadmap).
There is appeal to the Opiria product, given the increasing demand for user data (for advertising, research, etc.) as well as users’ demand for control over their data and decentralization of access to it. There is a disruptive advantage as it would enable users to become data-asset owners by committing their data to the blockchain and monetizing it. The potential/target user-base will grow with digital-media/advertising demand, along with the adoption of cryptocurrency in the general population. There is currently a very large amount of legacy competition in the personal data market space (FB, Google), and blockchain competition will greatly stiffen over time as adoption continues, given the size of the target market.
Competitors: DataWallet, Datum, Repux, chainHero, VALID, nuid

Product Whitepaper

Use of Blockchain

2.4
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

2.0
N/A
2 - Some smart contract functionality.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

2.0
N/A
2 - Some, mainly network effect.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

2.0
N/A
2 - Meh, okay.

Use of Blockchain

The PDATA token is ERC-20 standard and is the main utility for transactions in Opiria’s personal data trading marketplace and ecosystem.
Opiria’s contribution to blockchain development is in enabling secure and transparent trading of personal data using the Ethereum blockchain.
The project’s primary disruptive advantage is in that the platform is aimed at decentralizing services currently dominated by large centralized legacy platforms that secure a lot of personal user data such as Facebook, Twitter, and Google.
The need for a custom token is in allowing users to gain access to the platform and participate in the personal data trading marketplace and ecosystem.
The contribution to the blockchain ecosystem is in developing a decentralized personal-data marketplace and ecosystem.

Use of Blockchain Roadmap

Whitepaper

3.6
Whitepaper
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

3.0
N/A
3 - Readable, takes some time.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.

Whitepaper

The whitepaper is very professional, detailed, and informative and provides a balanced mixture of media and textual explanation. The whitepaper is long at 77 pages but is overall readable and understandable. The whitepaper includes the following sections: Executive Summary, The Challenge, The Solution, Why Blockchain, Why is personal data the oil of the 21st century, The Market, Token Mechanism, Leadership, Token Generation Event (TGE) Structure, Financials and Roadmap, and a Disclaimer, Risks and Disclosures. The business and technology plans behind Opiria are detailed and concisely explained including textual and graphical explanations.

Whitepaper Compliance

Roadmap

2.8
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

2.0
N/A
2 - Critical obstacles ahead.

Roadmap

A vague project roadmap is given with milestones presented on a Monthly basis. Obstacles lie ahead as development/deployment of the MVP and final platform will occur after the ICO. The roadmap provides major milestones and no descriptions of the intermediate steps required to complete each milestone.

Generation Event Roadmap:
Jul. 2015 Founded Opiria company
Dec. 2016 Launch of Opiria platform
Sep. 2017 Localization of Opiria platform for China
Dec. 2017 Sales partners in 4 markets, 50 customers using the Opiria platform
Apr. 2018 PDATA Token Generation Event

Planned milestones for the development of the personal data acquisition modules for different kinds of personal data:
Sep. 2018 Opiria 2.0 including eye-tracking, emotion detection and web-surveys modules
Dec. 2018 Extended consumer profile module
Feb. 2019 Web browsing behavior and online purchases module
May 2019 Social media module
Sep. 2019 Smartphone/mobile device usage module
Dec. 2019 Wearables and smart devices module
Mar. 2020 PC/laptop usage module

Planned milestones for the development of the blockchain related part of the Opiria platform and direct integration with with the blockchain:
Aug. 2018 Development of peer to peer data trading mechanism
Nov. 2018 Integration of blockchain in the Opiria-Platform
Dev. 2018 MVP (Minimum Viable Product) Development of the blockchain based platform
Jan. 2019 Internal platform testing
Mar. 2019 Launch of the blockchain based platform

Roadmap Company and Team

Compliance

2.8
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.

Compliance

The PDATA token is the main utility for transactions in Opiria’s marketplace and ecosystem. The token smart-contract code is not posted for review and there is no publicly accessible github repo for the project. There is an existing legacy platform with mobile apps that are availabe on the website for testing. The whitepaper and website contain a disclaimer and a discussion of risk factors. The website provides a thorough terms of sale and states that KYC is enforced with a registration process that is also compliant with AML/CFT laws. The legal disclaimer states that the tokens are intended for use as functional utility tokens and and come with no warranties. The pre-sale token purchase agreement aims to absolve the company of any liability regarding the ICO and any problems that may occur, and provide a general statment that the tokens are not to be deemed a security and will comply with all laws in areas which the platform is offered. Specifically, citizens and residents of: China, Taiwan, Hong Kong, North Korea, Syria, Libya, Myanmar are unable to participate in theTGE due to country-specific restrictions. Furthermore, the United States of America and Canada only allow accredited investors to contribute.

Compliance Token Sale

Company and Team

3.0
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

3.0
N/A
3 - Minimally sufficient.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

3.0
N/A
3 - Mostly assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.

Company and Team

Opiria has an established team with 15 team members, 8 advisors, and 4 partnerships.
The core team has experience in mechanical engineering, ergonomics, computer science, software development/architecture, sales, UX design, and app/frontend development.
The advisors have experience in strategic blockchain development and cryptocurrency design, law, finance, investments, and high performance scalable software architecture. The advisors have experience working with Blockchain Labs, the Euorpean parliament, Audi, Wallstreet, and Strategic coin.
All advisors and lead team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information. Some members of the team appear to be dedicated to other projects outside of Opiria.
Positives: The core team is well rounded with a dedicated sales staff and advisors have previous experience or are part of cryptocurrency/blockchain/smart-contract projects.
Negatives: Not all members are fully dedicated to the project and there is no identified dedicated blockchain developer.

Company and Team Product

Token Sale

3.6
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

4.0
N/A
4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

4.0
N/A
4 - Most tokens sold, vesting periods on kept tokens.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

3.0
N/A
3 - Some presence, lukewarm reception.

Token Sale

Opiria Token (PDATA)
Total supply: 750 million PDATA
Token Price: 1 PDATA = 0.10 USD
Hard Cap: $30-35 million
Min Cap: $5 million
*During Day 1 of the TGE sale period, the bonus will be 15%. Each day the bonus will go down by 1% down to a minimum of 0%. The last 15 days of the TGE, there will be no more bonus.

Token Allocation
60% ICO
20% Company/Team (of which 25% will be available roughly 1 month after the TGE, 25% will be locked for 6 months, 25% will be locked for 12 months, and 25% will be locked for 24 months)
13% Development Fund
05% Advisors
02% Bounty

ICO Proceeds Distribution
30% Opiria platform development: technical development of the platform
45% Opiria platform global expansion: Enter new markets, found local subsidiaries, acquire existing local companies
25% Grow consumer database: Acquisition of panel companies, initial compensation for signing up, marketing activities

Social Media Presence & Following
There is some community engagment and reception.

Product

Opiria is meant to be a decentralized marketplace for the secure and transparent trading of personal data based on blockchain.
There is currently an existing legacy platform and mobile applications available to the public for testing, but there is no publicly accessible github repository for the project. The beta dev/testing of the blockchain and full platform launch are planned for after the ICO (see Roadmap).
There is appeal to the Opiria product, given the increasing demand for user data (for advertising, research, etc.) as well as users’ demand for control over their data and decentralization of access to it. There is a disruptive advantage as it would enable users to become data-asset owners by committing their data to the blockchain and monetizing it. The potential/target user-base will grow with digital-media/advertising demand, along with the adoption of cryptocurrency in the general population. There is currently a very large amount of legacy competition in the personal data market space (FB, Google), and blockchain competition will greatly stiffen over time as adoption continues, given the size of the target market.
Competitors: DataWallet, Datum, Repux, chainHero, VALID, nuid

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

4.0
N/A
4 - Beta or initial rollout.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

3.0
N/A
3 - Has growth potential.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

3.0
N/A
3 - Some normal competition.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.
Product Score:
3.0

Use of Blockchain

The PDATA token is ERC-20 standard and is the main utility for transactions in Opiria’s personal data trading marketplace and ecosystem.
Opiria’s contribution to blockchain development is in enabling secure and transparent trading of personal data using the Ethereum blockchain.
The project’s primary disruptive advantage is in that the platform is aimed at decentralizing services currently dominated by large centralized legacy platforms that secure a lot of personal user data such as Facebook, Twitter, and Google.
The need for a custom token is in allowing users to gain access to the platform and participate in the personal data trading marketplace and ecosystem.
The contribution to the blockchain ecosystem is in developing a decentralized personal-data marketplace and ecosystem.

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

2.0
N/A
2 - Some smart contract functionality.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

2.0
N/A
2 - Some, mainly network effect.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

3.0
N/A
3 - Hybrid; decentralized as far as circumstances allow.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

2.0
N/A
2 - Meh, okay.
Use of Blockchain Score:
2.4

Whitepaper

The whitepaper is very professional, detailed, and informative and provides a balanced mixture of media and textual explanation. The whitepaper is long at 77 pages but is overall readable and understandable. The whitepaper includes the following sections: Executive Summary, The Challenge, The Solution, Why Blockchain, Why is personal data the oil of the 21st century, The Market, Token Mechanism, Leadership, Token Generation Event (TGE) Structure, Financials and Roadmap, and a Disclaimer, Risks and Disclosures. The business and technology plans behind Opiria are detailed and concisely explained including textual and graphical explanations.

Category Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

3.0
N/A
3 - Readable, takes some time.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.
Whitepaper Score:
3.6

Roadmap

A vague project roadmap is given with milestones presented on a Monthly basis. Obstacles lie ahead as development/deployment of the MVP and final platform will occur after the ICO. The roadmap provides major milestones and no descriptions of the intermediate steps required to complete each milestone.

Generation Event Roadmap:
Jul. 2015 Founded Opiria company
Dec. 2016 Launch of Opiria platform
Sep. 2017 Localization of Opiria platform for China
Dec. 2017 Sales partners in 4 markets, 50 customers using the Opiria platform
Apr. 2018 PDATA Token Generation Event

Planned milestones for the development of the personal data acquisition modules for different kinds of personal data:
Sep. 2018 Opiria 2.0 including eye-tracking, emotion detection and web-surveys modules
Dec. 2018 Extended consumer profile module
Feb. 2019 Web browsing behavior and online purchases module
May 2019 Social media module
Sep. 2019 Smartphone/mobile device usage module
Dec. 2019 Wearables and smart devices module
Mar. 2020 PC/laptop usage module

Planned milestones for the development of the blockchain related part of the Opiria platform and direct integration with with the blockchain:
Aug. 2018 Development of peer to peer data trading mechanism
Nov. 2018 Integration of blockchain in the Opiria-Platform
Dev. 2018 MVP (Minimum Viable Product) Development of the blockchain based platform
Jan. 2019 Internal platform testing
Mar. 2019 Launch of the blockchain based platform

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

2.0
N/A
2 - Critical obstacles ahead.
Roadmap Score:
2.8

Compliance

The PDATA token is the main utility for transactions in Opiria’s marketplace and ecosystem. The token smart-contract code is not posted for review and there is no publicly accessible github repo for the project. There is an existing legacy platform with mobile apps that are availabe on the website for testing. The whitepaper and website contain a disclaimer and a discussion of risk factors. The website provides a thorough terms of sale and states that KYC is enforced with a registration process that is also compliant with AML/CFT laws. The legal disclaimer states that the tokens are intended for use as functional utility tokens and and come with no warranties. The pre-sale token purchase agreement aims to absolve the company of any liability regarding the ICO and any problems that may occur, and provide a general statment that the tokens are not to be deemed a security and will comply with all laws in areas which the platform is offered. Specifically, citizens and residents of: China, Taiwan, Hong Kong, North Korea, Syria, Libya, Myanmar are unable to participate in theTGE due to country-specific restrictions. Furthermore, the United States of America and Canada only allow accredited investors to contribute.

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.
Compliance Score:
2.8

Company and Team

Opiria has an established team with 15 team members, 8 advisors, and 4 partnerships.
The core team has experience in mechanical engineering, ergonomics, computer science, software development/architecture, sales, UX design, and app/frontend development.
The advisors have experience in strategic blockchain development and cryptocurrency design, law, finance, investments, and high performance scalable software architecture. The advisors have experience working with Blockchain Labs, the Euorpean parliament, Audi, Wallstreet, and Strategic coin.
All advisors and lead team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information. Some members of the team appear to be dedicated to other projects outside of Opiria.
Positives: The core team is well rounded with a dedicated sales staff and advisors have previous experience or are part of cryptocurrency/blockchain/smart-contract projects.
Negatives: Not all members are fully dedicated to the project and there is no identified dedicated blockchain developer.

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

3.0
N/A
3 - Minimally sufficient.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

3.0
N/A
3 - Mostly assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.
Company and Team Score:
3.0

Token Sale

Opiria Token (PDATA)
Total supply: 750 million PDATA
Token Price: 1 PDATA = 0.10 USD
Hard Cap: $30-35 million
Min Cap: $5 million
*During Day 1 of the TGE sale period, the bonus will be 15%. Each day the bonus will go down by 1% down to a minimum of 0%. The last 15 days of the TGE, there will be no more bonus.

Token Allocation
60% ICO
20% Company/Team (of which 25% will be available roughly 1 month after the TGE, 25% will be locked for 6 months, 25% will be locked for 12 months, and 25% will be locked for 24 months)
13% Development Fund
05% Advisors
02% Bounty

ICO Proceeds Distribution
30% Opiria platform development: technical development of the platform
45% Opiria platform global expansion: Enter new markets, found local subsidiaries, acquire existing local companies
25% Grow consumer database: Acquisition of panel companies, initial compensation for signing up, marketing activities

Social Media Presence & Following
There is some community engagment and reception.

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

4.0
N/A
4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

4.0
N/A
4 - Most tokens sold, vesting periods on kept tokens.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

3.0
N/A
3 - Some presence, lukewarm reception.
Token Sale Score:
3.6

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