StopTheFakes

Anti-Counterfeit & Copyright Infringement Blockchain Service

About StopTheFakes

StopTheFakes aims to be a decentralized service for the detection of counterfeit production/distribution and intellectual property infringement. In order to reduce costs, infringements are recorded by ‘Doers’, who only need to take a picture/screenshot or make a video on their smartphone or PC of the item, and post it to the StopTheFakes platform. Doers are remunerated for every recorded infringement. StopTheFakes anticipates that in 12 to 16 months, large numbers of recorded infringements will allow for big data analysis and infringement pattern detection/prediction.

Token Sale Use of Blockchain

Product

3.0
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

4.0
N/A
4 - Large audience / wide market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

3.0
N/A
3 - Some normal competition.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

3.0
N/A
3 - Partial, a novel approach or aspect.

Product

StopTheFakes is meant to be a service for the detection of counterfeits and infringements of intellectual property rights. There is currently an android app available for testing and the crowdsale-token smart-contract is publicly accessible via a github repo, but the full platform is planned to be launched after the ICO (see Roadmap). There is appeal to the platform as there is increasing intellectual property infrigment. The target user base includes anyone with intellectual property rights and is therefore very large and global. The product has appeal and a decent target user base given the incrediable amount of copyright infringment that has taken place since the birth of the internet. There is a large amount of legacy competition in this space, with some decent competitors in the blockchain space as well.
Competitors: Kodak-coin, Binded, Bernstein Technologies GmbH, NKOR, COPYTRACK, Po.et

Product Whitepaper

Use of Blockchain

3.6
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

4.0
N/A
4 - Innovative use of blockchain technology.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

3.0
N/A
3 - Issuing a custom token is justifiable.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

4.0
N/A
4 - Mostly decentralized.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

4.0
N/A
4 - Captivating.

Use of Blockchain

StopTheFakes contribution to blockchain development is in creating a new decentralized service for the detection of counterfeits and infringements of intellectual property rights using the Ethereum blockchain. The project’s primary disruptive advantage is in creating an incentivized economy for identifying instances of infringement in the real, physical world. The need for a custom token is in allowing users to gain access to the platform as well exchange value and provide payment for valid identification of intellectual property infringement. The contribution to the blockchain ecosystem is in developing a new blockchain-based global community of intellectual property infringement watch-dogs.

Use of Blockchain Roadmap

Whitepaper

4.4
Whitepaper
Comprehensiveness

Does it cover the full scope of the problem and solution?

5.0
N/A
5 - All issues addressed coherently.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

5.0
N/A
5 - Thorough, viable, convincing, promising.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

5.0
N/A
5 - Thorough, viable, convincing, promising.

Whitepaper

The whitepaper is professional and informative and provides a balanced mixture of media and textual explanation. The whitepaper is 61 pages in length and very detailed, yet easy to read and understand. The whitepaper provides high level information discussing the market and industry, the cryptocurrency market, the StopTheFakes product, the project’s philosophy and working principles, the technology and platform operation, the token and token sale, monetization and economics, roadmap, and the team. The business and technology plans behind StopTheFakes are detailed and concisely explained including detailed textual and graphical explanations.

Whitepaper Compliance

Roadmap

3.6
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

4.0
N/A
4 - Down to earth.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

4.0
N/A
4 - Realistic.
Vision

Is there a larger, long-term vision?

3.0
N/A
3 - A trend with potential.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.

Roadmap

A detailed project roadmap is given with milestones presented on a monthly basis. Obstacles lie ahead as deployment of mobile app and internet browser add-ons will occur after the ICO. The roadmap provides major milestones and no descriptions of the intermediate steps required to complete each milestone.

Major Future Milestones:
Jun 2016 The Idea of the StopTheFakes
Sep 2016 Service concept formation
Dec 2016 Copyright protection analysis
Apr 2017 Building token sale and blockchain development team
May 2017 Negotiating on the service use terms with potential applicants
Jul 2017 Development of the ERC-20-based token sales official website
Sep 2017 Launching token distribution website
Nov 2017 Community development, involving experts, spreading the idea
Dec 2017 Launching service prototype
Jan 2018 Launching mobile app prototype / Token sales promotion stage
Feb 2018 Alpha v.0.1 service release, its testing and debugging
Mar 2018 Main stage of token sales / Main development stage
Apr 2018 Submitting token to the stock exchange listing. Initiating bidding / Launching Android app available for download
May 2018 Security audit. Vulnerability scanning / Launching Google Chrome and Opera extensions
Jun 2018 Service launch; hitting first 5,000 copyright violation detections / Launching IOS app available for download
Jul 2018 Launching Mozilla Firefox add-on
Aug 2018 Engaging in close collaboration with major producers. Agreement signing
Sep 2018 Reaching user count of 850 000 and a total of 40,000 breaches detected / ?udience building. A total of 400,000 copyright infringements detected
Jun 2019 Big Data implementation. Expanding the range of services for Applicants

Roadmap Company and Team

Compliance

3.8
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

4.0
N/A
4 - Distinctive use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

3.0
N/A
3 - Partly; compliance not fully assured.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

4.0
N/A
4 - Beta or initial rollout.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.

Compliance

The main use of the tokens is by Requestors to pay commission fees for the Doers’ services. Tokens are required for payment within the network and also for access to big data. The token smart-contract code is posted for review on the publicly accessible github repo.
The whitepaper contains a disclaimer and a discussion of risk factors, and KYC is is enforced with a registration process that allows for Facebook or Google+ Account connection. The legal disclaimer states that the tokens are intended for use as functional utility tokens and and come with no warranties. The terms and conditions of the sale aim to absolve the company of any liability regarding the ICO and any problems that may occur, and provide a general statement that the tokens are not to be deemed a security and will comply with all laws in areas which the platform is offered. Expressly prohibits US citizen participation.

Compliance Token Sale

Company and Team

3.8
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

3.0
N/A
3 - Mostly assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

4.0
N/A
4 - Well suited to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

4.0
N/A
4 - Good, sufficient for each aspect.

Company and Team

StopTheFakes has an established team with 12 team members and 9 advisors.
The core team has experience in copyright law, business consulting, fintech, marketing/PR/communications, VR operations, engineering and IT, and front-end/full-stack/webapp/database as well as blockchain development.
The advisors have experience in business and marketing, finance, economics, and capital management, and law, as well as in Ethereum development and ICO consultation (SONM, LATOKEN)
Most core team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information and some do not list working for StopTheFakes at all. Some members of the team appear to be dedicated to other projects outside of StopTheFakes.
Positives: The core team is well rounded and there is a blockchain developer who has experience in cryptocurrency/blockchain/smart-contract projects.
Negatives: Not all members are fully dedicated to the project.

Company and Team Product

Token Sale

3.6
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

4.0
N/A
4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

4.0
N/A
4 - Well defined and reasonable.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

4.0
N/A
4 - Most tokens sold, vesting periods on kept tokens.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.

Token Sale

StopTheFakes Token (STF)
Total supply: 100 million AXS
Token Price: 1 ETH = 2400 STF
Min Cap 1,671,000 STF
Hard Cap: 20,271,000 STF
Bonus: Day 1 (15%); Day 2-10 (10%); Day 11-20 (5%)

Token Allocation
69.9% Token Sale
4.5% Pre-ICO
10% Reserve Funds
5.6% Bounty + Affiliate Programs
05% Team Founders (Frozen for 6 months)
05% Counsellors/ Adivsors

ICO Proceeds Distribution
54% Infrastructure and Development
18% PR and Marketing
10% Operational Costs
08% Researcha dn Analysis
06% Legal Support
04% Bonus for Developers and Founders

Social Media Presence & Following
There is little community engagment and reception.

Product

StopTheFakes is meant to be a service for the detection of counterfeits and infringements of intellectual property rights. There is currently an android app available for testing and the crowdsale-token smart-contract is publicly accessible via a github repo, but the full platform is planned to be launched after the ICO (see Roadmap). There is appeal to the platform as there is increasing intellectual property infrigment. The target user base includes anyone with intellectual property rights and is therefore very large and global. The product has appeal and a decent target user base given the incrediable amount of copyright infringment that has taken place since the birth of the internet. There is a large amount of legacy competition in this space, with some decent competitors in the blockchain space as well.
Competitors: Kodak-coin, Binded, Bernstein Technologies GmbH, NKOR, COPYTRACK, Po.et

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

4.0
N/A
4 - Large audience / wide market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

3.0
N/A
3 - Some normal competition.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

3.0
N/A
3 - Partial, a novel approach or aspect.
Product Score:
3.0

Use of Blockchain

StopTheFakes contribution to blockchain development is in creating a new decentralized service for the detection of counterfeits and infringements of intellectual property rights using the Ethereum blockchain. The project’s primary disruptive advantage is in creating an incentivized economy for identifying instances of infringement in the real, physical world. The need for a custom token is in allowing users to gain access to the platform as well exchange value and provide payment for valid identification of intellectual property infringement. The contribution to the blockchain ecosystem is in developing a new blockchain-based global community of intellectual property infringement watch-dogs.

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

4.0
N/A
4 - Innovative use of blockchain technology.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

3.0
N/A
3 - Issuing a custom token is justifiable.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

4.0
N/A
4 - Mostly decentralized.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

4.0
N/A
4 - Captivating.
Use of Blockchain Score:
3.6

Whitepaper

The whitepaper is professional and informative and provides a balanced mixture of media and textual explanation. The whitepaper is 61 pages in length and very detailed, yet easy to read and understand. The whitepaper provides high level information discussing the market and industry, the cryptocurrency market, the StopTheFakes product, the project’s philosophy and working principles, the technology and platform operation, the token and token sale, monetization and economics, roadmap, and the team. The business and technology plans behind StopTheFakes are detailed and concisely explained including detailed textual and graphical explanations.

Category Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

5.0
N/A
5 - All issues addressed coherently.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

5.0
N/A
5 - Thorough, viable, convincing, promising.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

5.0
N/A
5 - Thorough, viable, convincing, promising.
Whitepaper Score:
4.4

Roadmap

A detailed project roadmap is given with milestones presented on a monthly basis. Obstacles lie ahead as deployment of mobile app and internet browser add-ons will occur after the ICO. The roadmap provides major milestones and no descriptions of the intermediate steps required to complete each milestone.

Major Future Milestones:
Jun 2016 The Idea of the StopTheFakes
Sep 2016 Service concept formation
Dec 2016 Copyright protection analysis
Apr 2017 Building token sale and blockchain development team
May 2017 Negotiating on the service use terms with potential applicants
Jul 2017 Development of the ERC-20-based token sales official website
Sep 2017 Launching token distribution website
Nov 2017 Community development, involving experts, spreading the idea
Dec 2017 Launching service prototype
Jan 2018 Launching mobile app prototype / Token sales promotion stage
Feb 2018 Alpha v.0.1 service release, its testing and debugging
Mar 2018 Main stage of token sales / Main development stage
Apr 2018 Submitting token to the stock exchange listing. Initiating bidding / Launching Android app available for download
May 2018 Security audit. Vulnerability scanning / Launching Google Chrome and Opera extensions
Jun 2018 Service launch; hitting first 5,000 copyright violation detections / Launching IOS app available for download
Jul 2018 Launching Mozilla Firefox add-on
Aug 2018 Engaging in close collaboration with major producers. Agreement signing
Sep 2018 Reaching user count of 850 000 and a total of 40,000 breaches detected / ?udience building. A total of 400,000 copyright infringements detected
Jun 2019 Big Data implementation. Expanding the range of services for Applicants

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

4.0
N/A
4 - Down to earth.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

4.0
N/A
4 - Realistic.
Vision

Is there a larger, long-term vision?

3.0
N/A
3 - A trend with potential.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.
Roadmap Score:
3.6

Compliance

The main use of the tokens is by Requestors to pay commission fees for the Doers’ services. Tokens are required for payment within the network and also for access to big data. The token smart-contract code is posted for review on the publicly accessible github repo.
The whitepaper contains a disclaimer and a discussion of risk factors, and KYC is is enforced with a registration process that allows for Facebook or Google+ Account connection. The legal disclaimer states that the tokens are intended for use as functional utility tokens and and come with no warranties. The terms and conditions of the sale aim to absolve the company of any liability regarding the ICO and any problems that may occur, and provide a general statement that the tokens are not to be deemed a security and will comply with all laws in areas which the platform is offered. Expressly prohibits US citizen participation.

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

4.0
N/A
4 - Distinctive use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

3.0
N/A
3 - Partly; compliance not fully assured.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

4.0
N/A
4 - Beta or initial rollout.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.
Compliance Score:
3.8

Company and Team

StopTheFakes has an established team with 12 team members and 9 advisors.
The core team has experience in copyright law, business consulting, fintech, marketing/PR/communications, VR operations, engineering and IT, and front-end/full-stack/webapp/database as well as blockchain development.
The advisors have experience in business and marketing, finance, economics, and capital management, and law, as well as in Ethereum development and ICO consultation (SONM, LATOKEN)
Most core team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information and some do not list working for StopTheFakes at all. Some members of the team appear to be dedicated to other projects outside of StopTheFakes.
Positives: The core team is well rounded and there is a blockchain developer who has experience in cryptocurrency/blockchain/smart-contract projects.
Negatives: Not all members are fully dedicated to the project.

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

3.0
N/A
3 - Mostly assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

4.0
N/A
4 - Well suited to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

4.0
N/A
4 - Good, sufficient for each aspect.
Company and Team Score:
3.8

Token Sale

StopTheFakes Token (STF)
Total supply: 100 million AXS
Token Price: 1 ETH = 2400 STF
Min Cap 1,671,000 STF
Hard Cap: 20,271,000 STF
Bonus: Day 1 (15%); Day 2-10 (10%); Day 11-20 (5%)

Token Allocation
69.9% Token Sale
4.5% Pre-ICO
10% Reserve Funds
5.6% Bounty + Affiliate Programs
05% Team Founders (Frozen for 6 months)
05% Counsellors/ Adivsors

ICO Proceeds Distribution
54% Infrastructure and Development
18% PR and Marketing
10% Operational Costs
08% Researcha dn Analysis
06% Legal Support
04% Bonus for Developers and Founders

Social Media Presence & Following
There is little community engagment and reception.

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

4.0
N/A
4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

4.0
N/A
4 - Well defined and reasonable.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

4.0
N/A
4 - Most tokens sold, vesting periods on kept tokens.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.
Token Sale Score:
3.6

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