Ternio

Ternio makes it easy to verify users, instantly pay publishers, and protect advertisers from ad fraud.

About Ternio

Ternio aims to be a multifaceted blockchain-based advertising network utilizing an internal blockchain called Lexicon, based upon Hyperledger Fabric, for immediate smart contracts and transactions, a communication layer for ultra-fast data transfer, and the Ternio blockchain (token) built off of Stellar (XLM). Ternio aims to make it easy to verify users, instantly pay publishers, and protect advertisers from ad fraud via blockchain technology.
Competitors: MetaX, Brave Browser, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU, IAB Tech Lab
Uniqueness/Advantages to competition: Uses blockchain technology to form a decentralized advertising/publishing marketplace to disrupt legacy digital advertising platforms.

Token Sale Use of Blockchain

Product

2.8
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

4.0
N/A
4 - Captivating.
Target User Base

Is it mass market or niche?

4.0
N/A
4 - Large audience / wide market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.

Product

The Ternio platform is under current development and is scheduled to be further developed and launched in the coming year (see Roadmap).
There is appeal to the Ternio product, given the amount of digital advertising and publishing that is done on a global scale, forming a multi-billion dollar marketplace. The potential / target user-base is very large, as much of the global population creates or consumes digital advertising or publishing in some form. There is large legacy competition and competition over time will greatly stiffen as blockchain technology adoption continues, given the size of the target audience.
Competitors: MetaX, Brave Browser, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU, IAB Tech Lab

Product Whitepaper

Use of Blockchain

3.8
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

5.0
N/A
5 - Novel blockchain and service.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

4.0
N/A
4 - Token is essential to platform.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

4.0
N/A
4 - Mostly decentralized.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

3.0
N/A
3 - Interesting.

Use of Blockchain

The project offers contribution to blockchain development as it will develop its own unique blockchain, stemming from the Stellar Lumens and Hyperledger Fabric open-source blockchain protocols, to create the advertising/publishing exchange and marketplace. There is a disruptive advantage as, in theory, it would enable further decentralization of centralized applications, allowing the creation of a peer-to-peer exchange and marketplace. Potentially disruptive since many such applications are currently completely centralized. There is need for a custom token as the platform is an independent blockchain and marketplace.

Use of Blockchain Roadmap

Whitepaper

3.8
Whitepaper
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.

Whitepaper

The whitepaper is very well put together, professional and aesthetic, and provides a good mixture of media and textual explanation. The whitepaper is somewhat long at 49-pages, but can be read very quickly due to the amount of presented media. The whitepaper sections include: an Executive Summary, Introduction, the challenge, the mission statement, the technology, the ICO, the Roadmap and the team. The business plan and technology behind Fortknoxster are thoroughly and concisely explained in detail. References are provided in endnote fashion.

Whitepaper Compliance

Roadmap

2.8
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

2.0
N/A
2 - Critical obstacles ahead.

Roadmap

A very basic roadmap is given on a quarterly basis, starting with ‘Token Sale’. Critical obstacles lie ahead with blockchain testing for the platform as well as finalization and release planned for Q4 2018. The roadmap is vague and no descriptions are provided for what intermediate steps are required to complete each milestone.

Important Milestones:
April 2018 – Token Sale
Q2 2018 – Ternio Token Exchange V.1 / Listed on Exchanges
Q3 2018 – Cross-chain Communication Launched / Finalization of User Verification System V.2
Q4 2014 – Finalization of Ternio Token Exchange V.2 / Ternio Block Card Issued / 4 Ad Companies Integrated
Q4 2018 – Ternio Advertising Exchange

Roadmap Company and Team

Compliance

2.8
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.

Compliance

The TERN-token has intrinsic value through its planned usage on the Ternio platform, allowing users to interact in an independent advertising exchange and marketplace. The token’s main utility is as a tradable financial instrument, as it is used specifically for payments and markeplace settlements but also allows for platform interaction.
The token smart-contract infrastructure will be completed after the ICO, however there is development currently in progress.
Compliance is addressed with direct statements of AML & KYC Due Diligence and enforced with a registration whitelisting process and manual screening with additional third-party legal auditing of all platform registrants.
The legal review and terms and conditions of the sale are detailed, professional, and thorough, aiming to absolve the company of any liability regarding the ICO and any problems that may occur, and providing a general statment that the tokens are not to be deemed a security.

Compliance Token Sale

Company and Team

2.6
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

3.0
N/A
3 - Minimally sufficient.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

2.0
N/A
2 - Lacking in key areas.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

2.0
N/A
2 - Lacking or inconsistent.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.

Company and Team

Ternio has an established team with 3 employees and 7 advisors.
The core team has experience in software based media, ad tech, digital advertising, business development, sales, strategy, engineering, and data architecture/analytics.
The advisors have backgrounds in investments, capital managment, community development, marketing, growth, and blockchain projects.
All team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information. No member of the team is fully dedicated to the project, while some are also dedicated to multiple projects outside of Ternio platform. Two advisors have previous experience with blockchain, cryptocurrency, or smart-contract projects and ICO consultation.
Positives: The core team is well rounded and has committed advisors with previous blockchain, cryptocurrency, or smart contract experience.
Negatives: Not all members are fully dedicated to the project, no core member has previous blockchain, cryptocurrency or smart contract project experience, and no blockchain developers are currently part of the team.

Company and Team Product

Token Sale

2.4
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

2.0
N/A
2 - Somewhat greedy or unrelated to plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

2.0
N/A
2 - Only loosely related to plans.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.

Token Sale

Ternio Coin (TERN)
Total Supply: 1 Billion TERN, 490 Million for Token Sale
1 TERN = $0.10
Hard cap: $49 Million

Token Distribution
49% ICO
30% Founding Team (12-month vesting period w/6-month initial freeze)
5% Founding Developers (12-month vesting period w/6-month initial freeze)
15% Ternio Reserve
1% Advisors (12-month vesting period w/6-month initial freeze)

Token Proceeds Budget
33% Marketing
24% Staffing
19% Operational
14% R&D
10% Legal

Social Media Presence & Following
There is very little community engagment and reception.

Product

The Ternio platform is under current development and is scheduled to be further developed and launched in the coming year (see Roadmap).
There is appeal to the Ternio product, given the amount of digital advertising and publishing that is done on a global scale, forming a multi-billion dollar marketplace. The potential / target user-base is very large, as much of the global population creates or consumes digital advertising or publishing in some form. There is large legacy competition and competition over time will greatly stiffen as blockchain technology adoption continues, given the size of the target audience.
Competitors: MetaX, Brave Browser, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU, IAB Tech Lab

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

4.0
N/A
4 - Captivating.
Target User Base

Is it mass market or niche?

4.0
N/A
4 - Large audience / wide market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.
Product Score:
2.8

Use of Blockchain

The project offers contribution to blockchain development as it will develop its own unique blockchain, stemming from the Stellar Lumens and Hyperledger Fabric open-source blockchain protocols, to create the advertising/publishing exchange and marketplace. There is a disruptive advantage as, in theory, it would enable further decentralization of centralized applications, allowing the creation of a peer-to-peer exchange and marketplace. Potentially disruptive since many such applications are currently completely centralized. There is need for a custom token as the platform is an independent blockchain and marketplace.

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

5.0
N/A
5 - Novel blockchain and service.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

4.0
N/A
4 - Token is essential to platform.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

4.0
N/A
4 - Mostly decentralized.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

3.0
N/A
3 - Interesting.
Use of Blockchain Score:
3.8

Whitepaper

The whitepaper is very well put together, professional and aesthetic, and provides a good mixture of media and textual explanation. The whitepaper is somewhat long at 49-pages, but can be read very quickly due to the amount of presented media. The whitepaper sections include: an Executive Summary, Introduction, the challenge, the mission statement, the technology, the ICO, the Roadmap and the team. The business plan and technology behind Fortknoxster are thoroughly and concisely explained in detail. References are provided in endnote fashion.

Category Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

4.0
N/A
4 - Clear, well thought out, realistic.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.
Whitepaper Score:
3.8

Roadmap

A very basic roadmap is given on a quarterly basis, starting with ‘Token Sale’. Critical obstacles lie ahead with blockchain testing for the platform as well as finalization and release planned for Q4 2018. The roadmap is vague and no descriptions are provided for what intermediate steps are required to complete each milestone.

Important Milestones:
April 2018 – Token Sale
Q2 2018 – Ternio Token Exchange V.1 / Listed on Exchanges
Q3 2018 – Cross-chain Communication Launched / Finalization of User Verification System V.2
Q4 2014 – Finalization of Ternio Token Exchange V.2 / Ternio Block Card Issued / 4 Ad Companies Integrated
Q4 2018 – Ternio Advertising Exchange

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

2.0
N/A
2 - Riding the current wave.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

2.0
N/A
2 - Critical obstacles ahead.
Roadmap Score:
2.8

Compliance

The TERN-token has intrinsic value through its planned usage on the Ternio platform, allowing users to interact in an independent advertising exchange and marketplace. The token’s main utility is as a tradable financial instrument, as it is used specifically for payments and markeplace settlements but also allows for platform interaction.
The token smart-contract infrastructure will be completed after the ICO, however there is development currently in progress.
Compliance is addressed with direct statements of AML & KYC Due Diligence and enforced with a registration whitelisting process and manual screening with additional third-party legal auditing of all platform registrants.
The legal review and terms and conditions of the sale are detailed, professional, and thorough, aiming to absolve the company of any liability regarding the ICO and any problems that may occur, and providing a general statment that the tokens are not to be deemed a security.

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.
Compliance Score:
2.8

Company and Team

Ternio has an established team with 3 employees and 7 advisors.
The core team has experience in software based media, ad tech, digital advertising, business development, sales, strategy, engineering, and data architecture/analytics.
The advisors have backgrounds in investments, capital managment, community development, marketing, growth, and blockchain projects.
All team members have verifiable work experience credentials via LinkedIn profiles, however some profiles provide little information. No member of the team is fully dedicated to the project, while some are also dedicated to multiple projects outside of Ternio platform. Two advisors have previous experience with blockchain, cryptocurrency, or smart-contract projects and ICO consultation.
Positives: The core team is well rounded and has committed advisors with previous blockchain, cryptocurrency, or smart contract experience.
Negatives: Not all members are fully dedicated to the project, no core member has previous blockchain, cryptocurrency or smart contract project experience, and no blockchain developers are currently part of the team.

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

3.0
N/A
3 - Minimally sufficient.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

2.0
N/A
2 - Lacking in key areas.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

2.0
N/A
2 - Lacking or inconsistent.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.
Company and Team Score:
2.6

Token Sale

Ternio Coin (TERN)
Total Supply: 1 Billion TERN, 490 Million for Token Sale
1 TERN = $0.10
Hard cap: $49 Million

Token Distribution
49% ICO
30% Founding Team (12-month vesting period w/6-month initial freeze)
5% Founding Developers (12-month vesting period w/6-month initial freeze)
15% Ternio Reserve
1% Advisors (12-month vesting period w/6-month initial freeze)

Token Proceeds Budget
33% Marketing
24% Staffing
19% Operational
14% R&D
10% Legal

Social Media Presence & Following
There is very little community engagment and reception.

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

2.0
N/A
2 - Somewhat greedy or unrelated to plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

2.0
N/A
2 - Only loosely related to plans.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

3.0
N/A
3 - Rough estimates, but sensible.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

2.0
N/A
2 - Minor exposure and interest, or ambivalent reception.
Token Sale Score:
2.4

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