VendiCoins

A video advertising platform

About VendiCoins

September 2018 Update:  The company claims that they have undergone major changes since the review was completed in February 2018.  These changes have not been verified or examined by our team but it is important to take a closer look at what they have done.

Vendio aims to transform in-video advertising with its platform, wherein publishers will transcribe the events occurring during various portions of their videos, and this data will be sent to advertisers, who will then be able to seamlessly integrate advertising within the context of the videos. VENDI tokens will be used as gas fuelling the platform as well as a means of exchange.

Token Sale Use of Blockchain

Product

1.2
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

1.0
N/A
1 - Nothing yet, just an idea.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

1.0
N/A
1 - None really, or unknown.
Target User Base

Is it mass market or niche?

2.0
N/A
2 - Small audience / niche market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

1.0
N/A
1 - Many / much better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

1.0
N/A
1 - None or indeterminate.

Product

Vendio is an advertising platform that incorporates a proprietary tagging algorithm in order to allow publishers to transcribe events in a video and send this data to advertisers, so as to match the ads to the content. The target user base is quite small and the solution is primarily focused on benefiting publishers. The competition for blockchain-related projects attempting to revolutionize advertising is quite strong.

Product Whitepaper

Use of Blockchain

1.0
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

1.0
N/A
1 - None; simple Ethereum based coin.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

1.0
N/A
1 - None or indeterminate.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

1.0
N/A
1 - None really, just fundraising.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

1.0
N/A
1 - Essentially centralized.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

1.0
N/A
1 - None really, or unknown.

Use of Blockchain

Vendio’s token is ERC20 compliant and used as a means of exchange, as well as to “feed the gas used to drive the platform functions among other features”. There is no significant need for a customized token other than to generate funds for the platform.

Use of Blockchain Roadmap

Whitepaper

1.6
Whitepaper
Comprehensiveness

Does it cover the full scope of the problem and solution?

1.0
N/A
1 - It's a brochure.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

1.0
N/A
1 - Deliberate obfuscation.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

1.0
N/A
1 - Severely lacking.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

1.0
N/A
1 - Severely lacking.

Whitepaper

The whitepaper is quite short at 12 pages. The business and technology plan presentations are severely lacking in detail. Approximately three pages of the whitepaper discuss the Vendio platform, while the remainder is primarily focused on details of the token sale. Overall, the whitepaper lacks professionalism and is missing critical information about the platform.

Whitepaper Compliance

Roadmap

1.8
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

2.0
N/A
2 - Vague, noncommittal.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

1.0
N/A
1 - Founders' instant gratification.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

2.0
N/A
2 - Not fully available or trustworthy.
Current Position

Where is the project now, relative to its vision and plans?

1.0
N/A
1 - Nowhere yet.

Roadmap

The roadmap presented in the whitepaper is quite vague and spans from April 2017 to Q1 2019. Only brief details are provided for some of the milestones. The online platform is planned to launch in Q3 of 2018.

Roadmap Company and Team

Compliance

1.8
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

1.0
N/A
1 - Nothing yet, just an idea.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

2.0
N/A
2 - Minimal, superficial or hackneyed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

2.0
N/A
2 - Insufficient or unprofessional.

Compliance

There is a disclaimer section in the beginning of the whitepaper, where it is stated that Vendio is not to be considered a security. The language seems semi-professional and the document explicitly states that VENDI is a utility token.

Compliance Token Sale

Company and Team

1.4
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

2.0
N/A
2 - Initial stages of formation.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

2.0
N/A
2 - Fragmented or inconclusive.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

1.0
N/A
1 - Haphazard or uncommitted.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

1.0
N/A
1 - Unrelated or irrelevant, if any.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

1.0
N/A
1 - Severely skewed.

Company and Team

The small team, comprised of 5 team members, is shown on the Vendio website. No distinction is made between full-time team members and contractors. It is stated that the team is planned to expand during Q3 2018.

Company and Team Product

Token Sale

1.4
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

1.0
N/A
1 - Very greedy (e.g. uncapped).
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

1.0
N/A
1 - None or nonsensical.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

1.0
N/A
1 - Not clear how funds will be used.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

1.0
N/A
1 - Non-existent, or leaving a bad impression.

Token Sale

The total number of Vendio tokens is 10 million (60% is for sale, 15% is for marketing and operations, 10% is for the founders and managers, 10% for the team, and 5% for partners and advisers), where 1 VENDI = 0.00152 ETH. The allocation of funds is not discussed, neither in the whitepaper nor on the website. Also, critical information is missing regarding the token sale, such as the soft cap and hard cap. The token sale takes place on February 16, 2018.

Product

Vendio is an advertising platform that incorporates a proprietary tagging algorithm in order to allow publishers to transcribe events in a video and send this data to advertisers, so as to match the ads to the content. The target user base is quite small and the solution is primarily focused on benefiting publishers. The competition for blockchain-related projects attempting to revolutionize advertising is quite strong.

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

1.0
N/A
1 - Nothing yet, just an idea.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

1.0
N/A
1 - None really, or unknown.
Target User Base

Is it mass market or niche?

2.0
N/A
2 - Small audience / niche market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

1.0
N/A
1 - Many / much better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

1.0
N/A
1 - None or indeterminate.
Product Score:
1.2

Use of Blockchain

Vendio’s token is ERC20 compliant and used as a means of exchange, as well as to “feed the gas used to drive the platform functions among other features”. There is no significant need for a customized token other than to generate funds for the platform.

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

1.0
N/A
1 - None; simple Ethereum based coin.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

1.0
N/A
1 - None or indeterminate.
Need for a Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

1.0
N/A
1 - None really, just fundraising.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

1.0
N/A
1 - Essentially centralized.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

1.0
N/A
1 - None really, or unknown.
Use of Blockchain Score:
1.0

Whitepaper

The whitepaper is quite short at 12 pages. The business and technology plan presentations are severely lacking in detail. Approximately three pages of the whitepaper discuss the Vendio platform, while the remainder is primarily focused on details of the token sale. Overall, the whitepaper lacks professionalism and is missing critical information about the platform.

Category Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

1.0
N/A
1 - It's a brochure.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

1.0
N/A
1 - Deliberate obfuscation.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

1.0
N/A
1 - Severely lacking.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

1.0
N/A
1 - Severely lacking.
Whitepaper Score:
1.6

Roadmap

The roadmap presented in the whitepaper is quite vague and spans from April 2017 to Q1 2019. Only brief details are provided for some of the milestones. The online platform is planned to launch in Q3 of 2018.

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

2.0
N/A
2 - Vague, noncommittal.
Feasibility

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

1.0
N/A
1 - Founders' instant gratification.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

2.0
N/A
2 - Not fully available or trustworthy.
Current Position

Where is the project now, relative to its vision and plans?

1.0
N/A
1 - Nowhere yet.
Roadmap Score:
1.8

Compliance

There is a disclaimer section in the beginning of the whitepaper, where it is stated that Vendio is not to be considered a security. The language seems semi-professional and the document explicitly states that VENDI is a utility token.

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

2.0
N/A
2 - Primarily, with few additional rights.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

1.0
N/A
1 - Nothing yet, just an idea.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

2.0
N/A
2 - Minimal, superficial or hackneyed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

2.0
N/A
2 - Insufficient or unprofessional.
Compliance Score:
1.8

Company and Team

The small team, comprised of 5 team members, is shown on the Vendio website. No distinction is made between full-time team members and contractors. It is stated that the team is planned to expand during Q3 2018.

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

2.0
N/A
2 - Initial stages of formation.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

2.0
N/A
2 - Fragmented or inconclusive.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

1.0
N/A
1 - Haphazard or uncommitted.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

1.0
N/A
1 - Unrelated or irrelevant, if any.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

1.0
N/A
1 - Severely skewed.
Company and Team Score:
1.4

Token Sale

The total number of Vendio tokens is 10 million (60% is for sale, 15% is for marketing and operations, 10% is for the founders and managers, 10% for the team, and 5% for partners and advisers), where 1 VENDI = 0.00152 ETH. The allocation of funds is not discussed, neither in the whitepaper nor on the website. Also, critical information is missing regarding the token sale, such as the soft cap and hard cap. The token sale takes place on February 16, 2018.

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

1.0
N/A
1 - Very greedy (e.g. uncapped).
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

1.0
N/A
1 - None or nonsensical.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

1.0
N/A
1 - Not clear how funds will be used.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

1.0
N/A
1 - Non-existent, or leaving a bad impression.
Token Sale Score:
1.4

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