About CAPP by Cappasity
Cappasity is developing an easy, scalable platform for the creation, embedding, and analysis of 3D, AR, and VR content. Founded in 2013, the company introduced its patent-pending Easy 3D Scan software in 2015, launched its platform in January 2017, and has raised $1.8 million from VC funds and angel investors. Cappasity’s software, which is free to download, enables users to capture 3D views using standard photography equipment or even their smartphones, and export them directly into online stores, websites, social networks and apps. On the company’s website, users can find sample 3D images, guidelines for creating them, subscription plans for storage and distribution, and even a partner network for professional 3D product imaging services.
In addition, Cappasity is now introducing a global, blockchain-based ecosystem for 3D content creation and delivery, powered by the AR Token (AR). 3D content creators and distributors will be able to use the platform to monetize and share their creations, and will benefit from high-quality, device-compatible AR/VR/3D content, SDKs and plugins, tools for embedding content into mobile apps and websites, and AI analytics of consumer interactions. Storing the content base on the blockchain will give creators control over the use of their creations, and enable them to manage and protect their copyrights.
The ecosystem will consist of an infrastructure layer encompassing the blockchain, software toolkits, and decentralized storage, and a marketplace layer encompassing content testing (a sandbox area) and exchange. The ecosystem will rely on the Cappasity technological platform with a variety of useful toolkits and an open API, so as to enable users to easily create quality 3D content and put it up for sale, and application developers to access it and integrate its use.
ARs will be used to buy or rent content on the platform and subscribe to the content database, and earned by creating, renting and selling, and moderating the unique content. All purchases and transactions will be regulated by smart contracts, and all content exchange details will be immutably stored on the blockchain, forming a record of transactions and licenses including details pertaining to usage and distribution permissions and terms. The platform will also utilize an “upvote” ranking system to promote good content and contributors, computer vision algorithms to find potential copyright infringement, and manual moderation in addition to automatic curation. Developers and active community contributors are to be supported through dedicated AR Funds: decentralized storage providers will be rewarded via a Storage Fund to which a percentage of every sale (~2%) will be funnelled, while developers, moderators, and other active contributors will be rewarded via a Daily Fund, also built on fees from transactions (unclear amount, ~8%).
AR’s will be issued as ERC-20 Ethereum tokens and will require ‘gas’ for transactions.
The amount of ARs sold in the crowdsale will comprise 70% of all ARs, and based on that amount another 12% will be set aside for early contributors and 18% for the founders’ long-term endowment (with 2 years’ vesting, 1 month cliff). Upon a successful token sale, 20% of raised funds will be dedicated to an Innovation Fund for developers of AR/VR/3D applications, and 10% to a Reward Fund for active content creators and contributors. Ultimately, rewards and remunerations are to be paid in ARs, but these funds are meant to incentivize ecosystem development at its start.
- Kosta Popov, CEO, who previously founded Biart, a technology and entertainment product company that developed proprietary 3D engine technology and released games for Apple iOS, Android, PCs, Microsoft Xbox 360, Sony PlayStation 3 and Sony PlayStation Portable.
- Alex Chegaev, CTO and co-founder, who has worked with Kosta Popov as technical leader of several cross-platform software projects.
- Marianna Weber, CBDO and co-founder, who has a digital marketing and business development background and is building relationships with the company’s core partners.
The company’s advisory board includes Jim Theberge (Director, Head of Product Management & Sales Strategy, Advanced Advertising at Verizon), Leo Batalov (Partner, Head of Emerging Growth Companies & Venture Capital Russia & CIS at DLA Piper), and Jeff Smith (entrepreneur in residence at Tech Futures Group, of which Cappasity is a client).
Other team members are not listed on the company’s website or whitepaper.