The ads market is estimated at around 550 Billion dollars and rising. The race to pick the users attention is at its edge, but there is a worrying metric that might unveil hidden aspects on the development of the industry. Based on a Crunchbase study of the ecosystem, the Investment in Adtech companies have declined by over 80% in the past 4 years.
One of the main reasons for this collapse is caused by the giants of the advertising industry. Few companies such as Google, Facebook and Amazon have exclusive access to the most part of user behavior and search data.
Another cause, is the proliferation of Non Human Traffic. A study by WhiteOps suggests that more than 50% of all advertising traffic is generated by bots. Theses bots end up pumping the advertisers bills and biasing their ROI rates.
Aside from being harmful to the industry’s development curve, this situation is causing a serious leak in the advertising value chain. From a business perspective, advertisers lose a lots of money going through middlemen and bypassing bots to reach the end user.
BitClave intends to fix the ads industry by introducing a platform that enables direct customer to business interactions with no need for intermediaries.
BitClave is a blockchain based, decentralized search engine that allows its users to control who uses their data and how. By deleting third-party entities, it grants a direct interaction between brands and customers and compensates users for the data they choose to share.
Businesses in the platform make customized offers to prospects based on their explicit search for goods and services. On the other hand, the prospects can choose to fully or partially reveal their identity and personal information or literally stay anonymous.
How does it Work ?
Structure of the ecosystem :
The main element in the structure of the BitClave Active Search Ecosystem (BASE) is the “Activity”. It is a block stored in the anonymous activity ledger that contains key information on a user’s activity.
Activity types :
- REQUEST: A customer can publish a shopping preference, item of interest, or personal preference reflecting an intent to purchase goods or services.
- OFFER: A retailer can publish a short-term offer for discounted items or services, either publicly or targeting specific users based on REQUEST activities.
- VIEW: A customer can publish a unique confirmation (Proof-of-View) that the customer viewed the offer and the business verifies that the confirmation corresponds to the correct OFFER. A confirmed VIEW event will trigger a token (CAT) reward from retailer to customer for viewing the OFFER.
- BUY: A customer can publish an activity to indicate the user has executed a purchase from a particular retailer.
- SELL: A retailer can publish an activity, corresponding to a user’s BUY activity, to indicate a sale has been made.
Retail Analytics Providers
From a business perspective, successfully handling the REQUEST and OFFER activities relies on the understanding of various customers segments. Bitclave allows the participation of entities that specialize in providing businesses with custom users analytics to help them use the platform effectively.
Alpha Launch :
In a first step to fulfill their vision, the team launched by mid October, matchICO.com a platform that connects Purchasers and ICO Projects, allowing Purchasers to receive personalized offers from ICO projects and providing a way for purchasers to get paid for viewing these offers.
The project already gathered around 150 pre-approved projects and more than 40.000 potential investors. The projects owners can use CAT to reward investors that match their niche.
The Consumer Activity Token (CAT) implements Ethereum Token Standard (ERC20), it will be used for any transaction within the BitClave Active Search Ecosystem.
Prior to the ICO, the team conducted a presale with a 50% bonus. the campaign was a tremendous success and Bitclave closed its presale round with $16 532 341.
During the ICO, BitClave will accept BTC, ETH, LTC, and QTUM as payment options.
Note : The ICO was initially planned to take place the 7th of November. On a request from its potential investors, the team had to delay the ICO due to the upcoming Bitcoin Segwit2x Hard fork (now cancelled). A date for the ICO will be announced in the upcoming days.
Bonuse structure :
There will be a bonus based on contribution time and a bonus based of contribution amount. The total bonus will be the sum of both bonuses. BitClave will provide bonuses based on the following:
A purchaser gets a deposit bonus if he deposits funds before the following dates :
- Oct 29 : 8% token bonus
- Nov 1 : 7% token bonus
- Nov 4 : 6% token bonus
- Nov 7 : 5% token bonus
Purchasers may request a return of the total deposit amount at any time before the official start time of the token sale.
Purchasers qualify to a time bonus if they invest in specific time windows :
- 0–6 hours 30% token bonus (Only for whitelist subscribers)
- 6–7 hours 25% token bonus
- 7–24 hours 20% token bonus
- 2–7 days 15% token bonus