• BitClave

  • BitClave is a blockchain based, decentralized search engine that allows its users to control who uses their data and how.

About BitClave

The ads market is estimated at around 550 Billion dollars and rising. The race to pick the users attention is at its edge, but there is a worrying metric that might unveil hidden aspects on the development of the industry. Based on a Crunchbase study of the ecosystem, the Investment in Adtech companies have declined by over 80% in the past 4 years.

One of the main reasons for this collapse is caused by the giants of the advertising industry. Few companies such as Google, Facebook and Amazon have exclusive access to the most part of user behavior and search data.  

Another cause, is the proliferation of Non Human Traffic. A study by WhiteOps suggests that more than 50% of all advertising traffic is generated by bots. Theses bots end up pumping the advertisers bills and biasing their ROI rates.

Aside from being harmful to the industry’s development curve, this situation is causing a serious leak in the advertising value chain. From a business perspective, advertisers lose a lots of money going through middlemen and bypassing bots to reach the end user.


BitClave intends to fix the ads industry by introducing a platform  that enables direct customer to business interactions with no need for intermediaries.

BitClave is a blockchain based, decentralized search engine that allows its users to control who uses their data and how. By deleting third-party entities, it grants a direct interaction between brands and customers and compensates users for the data they choose to share.

Businesses in the platform make customized offers to prospects based on their explicit search for goods and services.  On the other hand, the prospects can choose to fully or partially reveal their identity and personal information or literally stay anonymous.

How does it Work ?

Structure of the ecosystem :

The main element in the structure of the BitClave Active Search Ecosystem (BASE) is the “Activity”. It is a block stored in the anonymous activity ledger that contains key information on a user’s activity.  

Activity types :

  • REQUEST: A customer can publish a shopping preference, item of interest, or personal preference reflecting an intent to purchase goods or services.  
  • OFFER: A retailer can publish a short-term offer for discounted items or services, either publicly or targeting specific users based on REQUEST activities.  
  • VIEW: A customer can publish a unique confirmation (Proof-of-View) that the customer viewed the offer and the business verifies that the confirmation corresponds to the correct OFFER. A confirmed VIEW event will trigger a token (CAT) reward from retailer to customer for viewing the OFFER.
  • BUY: A customer can publish an activity to indicate the user has executed a purchase from a particular retailer.
  • SELL: A retailer can publish an activity, corresponding to a user’s BUY activity, to indicate a sale has been made.

Retail Analytics Providers

From a business perspective, successfully handling the REQUEST and OFFER activities relies on the understanding of various customers segments. Bitclave allows the participation of entities that specialize in providing businesses with custom users analytics to help them use the platform effectively.

Alpha Launch :

In a first step to fulfill their vision, the team launched by mid October, matchICO.com a platform that connects Purchasers and ICO Projects, allowing Purchasers to receive personalized offers from ICO projects and providing a way for purchasers to get paid for viewing these offers.

The project already gathered around 150 pre-approved projects and more than 40.000 potential investors. The projects owners can use CAT to reward investors that match their niche.

Tokens (CAT)


The Consumer Activity Token (CAT) implements Ethereum Token Standard (ERC20), it will be used for any transaction within the BitClave Active Search Ecosystem.  

Prior to the ICO, the team conducted a presale with a 50% bonus. the campaign was a tremendous success and Bitclave closed its presale round with $16 532 341.  

During the ICO, BitClave will accept BTC, ETH, LTC, and QTUM as payment options.

Note : The ICO  was initially planned to take place the 7th of November. On a request from its potential investors, the team had to delay the ICO due to the upcoming Bitcoin Segwit2x Hard fork (now cancelled). A date for the ICO will be announced in the upcoming days.

Bonuse structure :

There will be a bonus based on contribution time and a bonus based of contribution amount. The total bonus will be the sum of both bonuses. BitClave will provide bonuses based on the following:

Deposit Bonus

A purchaser gets a deposit bonus if he deposits funds before the following dates :

  • Oct 29 : 8% token bonus
  • Nov 1 : 7% token bonus
  • Nov 4 : 6% token bonus
  • Nov 7 : 5% token bonus

Purchasers may request a return of the total deposit amount at any time before the official start time of the token sale.

Time Bonus

Purchasers qualify to a time bonus if they invest in specific time windows :

  • 0–6 hours 30% token bonus (Only for whitelist subscribers)
  • 6–7 hours 25% token bonus
  • 7–24 hours 20% token bonus
  • 2–7 days 15% token bonus


Aside from the developers listed in the Whitepaper, Bitclave claims having a total of 20 engineers working on the project. A necessary workforce to build a project with such dimensions but could be too costly at this stage.
Alex Bessonov
CEO & Founder

Former Chief Security Officer of LG Electronics and general manager of whiteCryption.

Patrick Tague

Associate Research Professor in the ECE Department at Carnegie Mellon University.

Emmanuel Owusu
Chief Architect

PhD from Carnegie Mellon University. Expert in the fields of security, blockchain, Internet of Things, public policy and privacy.

Vasily Trofimchuk
Project Management

MSc in Computer Science, MBA. A serial entrepreneur, previously Founder and CEO at Astra inc a gaming startup.

Anton Bukov
Blockchain Developer

MSc from Institute of Cryptography, Telecommunications and Computer Science. Previously Senior iOS developer at Machine Learning Works and Actor Messaging.


Ivan Yurin
Senior Developer

Previously senior software developer in mail.ru and ostrovok.ru.


Andrey Shashlov
Core Developer

Previously software Engineer at Globus inc and lead programmer at Real Games.

Eugene Kaganovich
Data Architect

Eugene Kaganovich : Data Architect – Previously Senior software architect at CipherCloud and software architect at Intertrust.


Mark Shwartzman : Data Scientist – Head of Blockchain, previously SW Architect principal at Harmonic and director of software engineering at magnum semi conductors.

Mark Shwartzman
Data Scientist

Head of Blockchain, previously SW Architect principal at Harmonic and director of software engineering at magnum semi conductors.

Crowdsale Details

Token Sale Dates

Start time: TBD

End time: 60 days after start time

Min/Max Cap

$25,547,000  /  $50,000,000   

Pricing Structure

1 CAT = 0.10 USD.


Deposit Bonus + Time Bonus

Deposit bonus :

Oct 29 8% token bonus

Nov 1 7% token bonus

Nov 4 6% token bonus

Nov 7 5% token bonus

Time Bonus :

0–6 hours 30% token bonus (whitelist window. Community Appreciation)

6–7 hours 25% token bonus

7–24 hours 20% token bonus

2–7 days 15% token bonus


Total Supply CAT

Project Highlights

Technical White Paper

The white paper covers details about the platform, its mechanics and covers the technical components of the search engine. That said, It doesn’t expose the ICO funds allocation or distribution, which raises questions about the company’s financial planning viability and transparency.


Mountain View, California.


Based on the Ethereum blockchain and will require ‘gas’ for transactions.



View Breakdown

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3 - Prototype / MVP / alpha.

Does this solution have a distinct edge?

2 - Meh, okay.
Target User Base

Is it mass market or niche?

4 - Large audience / wide market.

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2 - Quite a few / somewhat better competitors.
Innovation and IP

Is there (patentable) innovation and intellectual property?

1 - None or indeterminate.
Use of Blockchain

View Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

Is it safeguarded against misuse and corruption?

3 - Potentially disruptive.
Need for Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

3 - Issuing a custom token is justifiable.
System Decentralization (besides token)

Does the token provide holders with value other than as an investment?

5 - Fully decentralized.
Contribution to Blockchain Ecosystem

Does the solution contribute to the evolution of blockchain infrastructure and economy?

4 - Captivating.

View Breakdown

Does it cover the full scope of the problem and solution?

4 - Satisfactory coverage, well written.

Is it easy enough to understand?

4 - Easy to read and understand.

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

2 - Missing critical information.
Technology Presentation

Does it present a well thought out technological architectecure? Does it address implementational challenges?

4 - Clear, well thought out, realistic.

View Breakdown

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3 - An overall plan, major milestones stated.

Is the development plan realistic? Is it based on reasonable goals and timelines?

3 - Optimistic.

Is there a larger, long-term vision?

4 - Long term.
Dependencies (other services or capabilities required)

Does it seem as though a lot of know-how and experience went into the development plan?

3 - Imperfect but available, or using substitutes.
Current Position

Is the project currently sufficiently far along in its development plan (relative to its vision and plans)?

3 - Getting there.

View Breakdown
Token Utility (intrinsic value through usage)

Is there a concrete business plan (vs. market descriptions, general sentiments, and fluff)?

2 - Minimal or contrived.
Token as Security (tradable financial instrument)

Is the business model realistic? Is it based on reasonable goals and timelines?

1 - Solely; a passive investment vehicle.
Token / Smart-Contract Infrastructure Readiness

Are the solution's revenue streams, profit mechanisms, key KPIs, etc. clear and easy enough to understand?

3 - Prototype / MVP / alpha.
Attention to Compliance Issues

Is the project raising an amount of money that makes sense given what it needs to reach profitability?

4 - Specific, detailed.
Legal Review or Agreement

Is it safe from legal, moral or investor abuse?

4 - Professional.
Company and Team

View Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

3 - Mostly assembled and committed.
Team Skill Set Relevance

What is the level of presence, added value, and commitment of the advisory board?

3 - Correlated to project requirements.
Team Skill Set Balance (biz / tech / blockchain)

Are there enough sufficiently experienced blockchain architects and developers on the team?

3 - Somewhat uncertain, probably okay.
Token Sale

View Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonably enough to carry out the majority of the development plan? Are there raise amount dependent milestones?

4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

1 - Not clear how funds will be used.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3 - Sufficient company/community interest balance.
Media Presence and Following

Is the ICO well planned in terms of time, phases and scenarios?

3 - Some presence, lukewarm reception.

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