ICO Rating

BitClave

BitClave is a blockchain based, decentralized search engine that allows its users to control who uses their data and how.

About BitClave

The ads market is estimated at around 550 Billion dollars and rising. The race to pick the users attention is at its edge, but there is a worrying metric that might unveil hidden aspects on the development of the industry. Based on a Crunchbase study of the ecosystem, the Investment in Adtech companies have declined by over 80% in the past 4 years.

One of the main reasons for this collapse is caused by the giants of the advertising industry. Few companies such as Google, Facebook and Amazon have exclusive access to the most part of user behavior and search data.  

Another cause, is the proliferation of Non Human Traffic. A study by WhiteOps suggests that more than 50% of all advertising traffic is generated by bots. Theses bots end up pumping the advertisers bills and biasing their ROI rates.

Aside from being harmful to the industry’s development curve, this situation is causing a serious leak in the advertising value chain. From a business perspective, advertisers lose a lots of money going through middlemen and bypassing bots to reach the end user.

 

BitClave intends to fix the ads industry by introducing a platform  that enables direct customer to business interactions with no need for intermediaries.

BitClave is a blockchain based, decentralized search engine that allows its users to control who uses their data and how. By deleting third-party entities, it grants a direct interaction between brands and customers and compensates users for the data they choose to share.

Businesses in the platform make customized offers to prospects based on their explicit search for goods and services.  On the other hand, the prospects can choose to fully or partially reveal their identity and personal information or literally stay anonymous.

How does it Work ?

Structure of the ecosystem :

The main element in the structure of the BitClave Active Search Ecosystem (BASE) is the “Activity”. It is a block stored in the anonymous activity ledger that contains key information on a user’s activity.  

Activity types :

  • REQUEST: A customer can publish a shopping preference, item of interest, or personal preference reflecting an intent to purchase goods or services.  
  • OFFER: A retailer can publish a short-term offer for discounted items or services, either publicly or targeting specific users based on REQUEST activities.  
  • VIEW: A customer can publish a unique confirmation (Proof-of-View) that the customer viewed the offer and the business verifies that the confirmation corresponds to the correct OFFER. A confirmed VIEW event will trigger a token (CAT) reward from retailer to customer for viewing the OFFER.
  • BUY: A customer can publish an activity to indicate the user has executed a purchase from a particular retailer.
  • SELL: A retailer can publish an activity, corresponding to a user’s BUY activity, to indicate a sale has been made.

Retail Analytics Providers

From a business perspective, successfully handling the REQUEST and OFFER activities relies on the understanding of various customers segments. Bitclave allows the participation of entities that specialize in providing businesses with custom users analytics to help them use the platform effectively.

Alpha Launch :

In a first step to fulfill their vision, the team launched by mid October, matchICO.com a platform that connects Purchasers and ICO Projects, allowing Purchasers to receive personalized offers from ICO projects and providing a way for purchasers to get paid for viewing these offers.

The project already gathered around 150 pre-approved projects and more than 40.000 potential investors. The projects owners can use CAT to reward investors that match their niche.

Tokens (CAT)

 

The Consumer Activity Token (CAT) implements Ethereum Token Standard (ERC20), it will be used for any transaction within the BitClave Active Search Ecosystem.  

Prior to the ICO, the team conducted a presale with a 50% bonus. the campaign was a tremendous success and Bitclave closed its presale round with $16 532 341.  

During the ICO, BitClave will accept BTC, ETH, LTC, and QTUM as payment options.

Note : The ICO  was initially planned to take place the 7th of November. On a request from its potential investors, the team had to delay the ICO due to the upcoming Bitcoin Segwit2x Hard fork (now cancelled). A date for the ICO will be announced in the upcoming days.

Bonuse structure :

There will be a bonus based on contribution time and a bonus based of contribution amount. The total bonus will be the sum of both bonuses. BitClave will provide bonuses based on the following:

Deposit Bonus

A purchaser gets a deposit bonus if he deposits funds before the following dates :

  • Oct 29 : 8% token bonus
  • Nov 1 : 7% token bonus
  • Nov 4 : 6% token bonus
  • Nov 7 : 5% token bonus

Purchasers may request a return of the total deposit amount at any time before the official start time of the token sale.

Time Bonus

Purchasers qualify to a time bonus if they invest in specific time windows :

  • 0–6 hours 30% token bonus (Only for whitelist subscribers)
  • 6–7 hours 25% token bonus
  • 7–24 hours 20% token bonus
  • 2–7 days 15% token bonus
2.4
Product

Product

Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

2.0
N/A
2 - Meh, okay.
Target User Base

Is it mass market or niche?

4.0
N/A
4 - Large audience / wide market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

1.0
N/A
1 - None or indeterminate.
3.6
Use of Blockchain

Use of Blockchain

Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3.0
N/A
3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

3.0
N/A
3 - Issuing a custom token is justifiable.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

5.0
N/A
5 - Fully decentralized.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

4.0
N/A
4 - Captivating.
3.4
Whitepaper

Whitepaper

Comprehensiveness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

2.0
N/A
2 - Missing critical information.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.
3.2
Roadmap

Roadmap

Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasiblity

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

4.0
N/A
4 - Long term.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

3.0
N/A
3 - Imperfect but available, or using substitutes.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.
2.8
Compliance

Compliance

Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

1.0
N/A
1 - Solely; a passive investment vehicle.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.
3.4
Company and Team

Company and Team

Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

3.0
N/A
3 - Mostly assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

3.0
N/A
3 - Somewhat uncertain, probably okay.
3.0
Token Sale

Token Sale

Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

4.0
N/A
4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

1.0
N/A
1 - Not clear how funds will be used.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

3.0
N/A
3 - Some presence, lukewarm reception.

Product

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

2.0
N/A
2 - Meh, okay.
Target User Base

Is it mass market or niche?

4.0
N/A
4 - Large audience / wide market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

1.0
N/A
1 - None or indeterminate.
Product Score:
2.4

Use of Blockchain

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

3.0
N/A
3 - Automation; making something easier to do.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

3.0
N/A
3 - Potentially disruptive.
Need for Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

3.0
N/A
3 - Issuing a custom token is justifiable.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

5.0
N/A
5 - Fully decentralized.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

4.0
N/A
4 - Captivating.
Use of Blockchain Score:
3.6

Whitepaper

Category Breakdown
Comprehensiveness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

3.0
N/A
3 - Basic honesty with some hype.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

2.0
N/A
2 - Missing critical information.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

4.0
N/A
4 - Clear, well thought out, realistic.
Whitepaper Score:
3.4

Roadmap

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

3.0
N/A
3 - An overall plan, major milestones stated.
Feasiblity

Is the development plan realistic? Is it based on reasonable goals and timelines?

3.0
N/A
3 - Optimistic.
Vision

Is there a larger, long-term vision?

4.0
N/A
4 - Long term.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

3.0
N/A
3 - Imperfect but available, or using substitutes.
Current Position

Where is the project now, relative to its vision and plans?

3.0
N/A
3 - Getting there.
Roadmap Score:
3.2

Compliance

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

2.0
N/A
2 - Minimal or contrived.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

1.0
N/A
1 - Solely; a passive investment vehicle.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

3.0
N/A
3 - Prototype / MVP / alpha.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

4.0
N/A
4 - Specific, detailed.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

4.0
N/A
4 - Professional.
Compliance Score:
2.8

Company and Team

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

3.0
N/A
3 - Mostly assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

3.0
N/A
3 - Somewhat uncertain, probably okay.
Company and Team Score:
3.4

Token Sale

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

4.0
N/A
4 - Well suited to needs and plans.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

4.0
N/A
4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

1.0
N/A
1 - Not clear how funds will be used.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

3.0
N/A
3 - Some presence, lukewarm reception.
Token Sale Score:
3.0