• Datum (DAT)

  • Datum is a blockchain-based company that utilizes blockchain technology for data management and strives for users to regain control over their personal data.

About Datum (DAT)

Datum is developing a network for decentralized data transfers and storage. Users can Store structured data produced by online activity and monetize their data. Datum wants to change the big data industry by utilizing blockchain technology as a means of storage and data transfers, the produced data is encrypted from source and only the producer or owner has access to the private keys. Individuals can then monetize on the produced data by making it available for purchase.

Examples of buyers are; institutional researchers, advertising companies, corporations looking for a target audience etc. By giving individuals the rights to their data, Datum wants to democratize and decentralize the big data market, making the middleman obsolete and giving individuals the choice whether they want to sell, share or destroy it.

The Datum network plans to provide services to individuals, corporations, entities and researchers.

Any party that is interested in data can purchase this directly from the individual that owns the private keys. Owners of the data can set their own terms and conditions on how it is used and the smart contracts on Datum’s network enforce these rules. Users can trace who accesses their data and have full transparency on what data is transmitted at any time. Datum is creating a commodity exchange powered by Ethereum, IPFS and BigchainDB where the commodity is data.

Datum has created the token named DAT which serves as fuel within the data network to enable trade between sellers and buyers and as a means to unlock privileges such as registering as a storage node operator and market participant. Datum commissions a fee of 10% in DAT tokens on every transaction made within the network. Furthermore, the token supply is fixed and any tokens used in privileges such as registration as a storage node or market participant are destroyed in the process thus the amount of DAT tokens in circulation decreases over time (deflation).

Storage nodes are decentralized computers that provide computing power and storage capacity to store the data decentralized. Storage nodes are incentivized to work and data is stored as long as it is paid for by either the consumer or owner of the data. Individuals running a storage node can’t access data as it is encrypted from source. Cost specifications are not supplied.

Datum features smart contracts within their network so users can make sure that buyers of the data live up to the terms and conditions set by the owner. Datum relies on purchasers of data to validate data and regulate fake data. Datum plans on implementing a trust ranking system for all users involved in trading on the network including storage node operators. However, there is no information on what happens when buyers find that data is invalid our outdated.

Datum sees possibilities in implementing algorithms, social media accounts, third party validators or identity verifiers such as Civic and Uport to improve on the data verification system. However, in the whitepaper these are regarded as optional and no definitive solution is provided. It is also not stated if data purchases can be made in bulk nor is there any market research provided whether buyers of user data are interested in buying data this way. In order to clarify the problem I contacted their customer support for answers. The customer support was friendly but could not answer any of the questions such as if data can bought in bulk whilst respecting the terms and conditions of each individual or what happens when buyers of data find certain information is false or otherwise outdated.

Datum is developing a mobile and desktop client and will include platforms such as Facebook and Twitter to allow users to monetize on this data. Additionally, they are striving to create compatible support for devices such as electric cars and IoT devices to enable individuals to unlock the value and monetize on the data produced from such devices. They will start out with an iOS and Android application.

Datum proudly compares itself with the app HealthKit from Apple, only decentralized. Apple’s app HealthKit compiles structured data from any app or wearable devices such as a step counter regarding to health as to benefit the user into a healthier lifestyle. Users can then track their overall health from fitness progress to blood pressure. Datum expects the same rapid adoption effect as HealthKit with the Datum network once it gains ‘’critical momentum’’ as stated in their whitepaper.

Datum expects to see such a high rate users joining the network that the collective of users can insist that data is stored and handled trough Datum network. However, this is purely speculative and no proof or confirmation of actual legal or global implementation once datum data management reaches such momentum are provided. It can therefore be regarded as highly experimental.

Datum has provided me with links to a prototype and demo, they are not operational as of yet and use of this is discouraged since it is highly unsecure, storing tokens on either the prototype or demo results in a loss of tokens. All information shown is fake as stated on the website.

Prototype Desktop Client note that this is still in development and and highly unsecure.

Demo for Android and iOS note that this still in development and highly unsecure.

Although Datum is actively developing their client and platform there seems to be indecisiveness on what to implement, the whitepaper is highly speculative and lacks detail on practical use and is mostly filled with ideals and options on what the project can be. Indecisiveness in relation to data verification and false ideals on global implementation by high user demand creating a ‘’decentralized data monopoly’’. There’s also no guarantee that buyers of false or outdated data can be refunded or compensated by the Datum network, no mentioning of this is made in the whitepaper.

When I asked the customer service about details on these problems within the Datum network there’s a lot of uncertainty on the possibilities, restrictions, respect and compliance with user set terms and conditions. No concrete answer could be given. The customer support said that they will reflect on the points made with their team and that they agree that these points should me made clear in the whitepaper.

Datum is on track regarding their roadmap. As stated in the roadmap an alpha version (the prototype and demo provided above) set for release in October is completed but not yet functional.

They will be continuing developing the test network which is scheduled for release in December.

Full implementation of the Datum network won’t happen until June 2018 if everything goes according to plan.

The team is based in Switzerland, Hong Kong and Singapore. Founders Roger Haenni, Gebhard Scherrer and VC Tran appear to have a wide range of experience in entrepreneurship, big data systems, sales and marketing. There are two developers, both expected to graduate from Stanford university in 2019 in computer science. Additionally, they are accompanied by the advisor Daniel Saito who is experienced in sales and big data and has worked as a manager for MySQL in Asia. Further advisers are Chris Miess who helped TenX raise over $80 million in their token sale and Michael Egorov who holds a PhD in physics, was a founder of NuCypher and has worked as a senior software engineer at LinkedIn.

Team

Features many educated and experienced team members, the founders are well established in startups and angel investing. The developers are passionate but haven’t graduated yet. Advisors are very experienced in the industry that Datum is involved with. Chris Miess who was previously CFO at TenX and helped them raise over $80 million can also be found on the advisory board.
Roger Haenni
CEO, Co-Founder

Tech Wizard & Serial Entrepreneur, 17 years experience in big data systems. Co-Founder of StockX, SwissInvest, PCP.ch and Kosi.

LinkedIn

#
Gebhard Scherrer
Operations, Co-Founder 
Product and Service Specialist, 20 years experience in operations and sales. Co-Founder of Gelid Thermal Solutions and Arctic Cooling.
VC Tran
Marketing, Co-Founder 
Brand and Marketing Expert, 10 years marketing experience taking Gelid from launch to one of the leading CPU Cooler & Fan brands.
Theo Valich
Head of Growth 

Entrepreneur & Analyst, 21 years experience in technology, from GPU to supercomputer design. Co-Founder of Space Image Network, Robotic Systems and VR World.

LinkedIn

#
Florian Honegger
Smart Contract Expert
15 years experience as enterprise document and data management architect in automotive, defense and micromechanic sectors.
#
Vitaly Krinitsin
Community Manager 
Dreams and bleeds technology, years of experience as community liaison and online marketeer building engaged audiences in Russia and abroad.
#
Matt Kimball
Programmer / Designer

​25 years of experience writing data intensive apps and websites, from real-time 3D to maze-solving AI’s.

Tevon Strand-Brown
Software Engineer 
Stanford University ’19, B.S. Computer Science (Artificial Intelligence). Software Engineer with a strong interest in blockchain and financial technologies.
Luis Fernando Varela
Software Engineer 
Stanford University ’19, B.S. Computer Science (Artificial Intelligence). Software Engineer with a strong interest in blockchain and financial technologies.
#
Christiana Kuo-chen Chien
Community Management 
With over 15 years customer service experience in high-tech, finance, events management, hotel management, international conferences, and a stint in the educational field, Christiana enjoys fostering positive relations amongst people of diverse backgrounds.
#
Alex Yedomski
Programmer / Web-developer
7 years of experience writing web and mobile applications. Web-developer with a strong interest in front-end technologies.
Eugene Kyselov
Programmer / Front-end developer 

​5+ years of experience in design, development and maintenance of web server-side projects, modules and solutions. Passionate about blockchain and AR technologies.

LinkedIn

Crowdsale Details

Token Sale Dates

9th October, 2017 13:00 UTC  – 29th November, 2017 13:00 UTC

Token distribution 4th December to 11th December

Total Supply

3 billion total; 1.53 billion available for crowdsale.

In the token distribution 51% will go to public contributors, 29% as a reserve fund and 20% to team and advisors.

Proceeds of the token sale will be allocated to development (60%), marketing (15%), operations (15%), legal (5%), and security (5%).

Raise Limits

Min/Max Cap: 5,000 ETH – 153,000 ETH

Pricing Structure

1 ETH = 10,000 DAT

Project Highlights

Technical White Paper

https://datum.org/assets/Datum-WhitePaper.pdf

Presents big idea’s and visions but lacks details on how to implement these and forgets to address how issues within the network will be dealt with. White Paper appears highly speculative and contains grammatical flaws.

Location

Hong Kong  (team also in Switzerland and Singapore)

Blockchain

Ethereum

Project Code

N/A

Prototype

N/A

Token Rights

Trade between data owners and buyers; privileges within the network such as storage node registration.  

Ratings

Product

View Breakdown
Product readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

3
N/A
3 - Prototype / MVP
Competitive advantage

Does this solution have a distinct edge?

1
N/A
1 - No. Worse than existing solutions.
Size of addressable community

Is it mass market or niche?

4
N/A
4 - Can be attractive to wide variety of audience.
Space in the market

Are there many other similar solutions or is this one of just a few, or even one of a kind?

4
N/A
4 - Few to no alternatives.
Innovation and IP

Is there (patentable) innovation and intellectual property?

1
N/A
1 - No way. It's like patenting water.
Use of Blockchain

View Breakdown
Blockchain advantage

Is blockchain technology essential? Does it make the solution significantly different and better?

3
N/A
3 - Depends on other contingencies.
Precautionary measures

Is it safeguarded against misuse and corruption?

1
N/A
1 - No. Easily manipulated.
Need for a custom token

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

3
N/A
3 - Depends on other contingencies.
Intrinsic value of token

Does the token provide holders with value other than as an investment?

2
N/A
2 - Difficult to see buying power.
Contribution to the blockchain economy

Does the solution contribute to the evolution of blockchain infrastructure and economy?

3
N/A
3 - Possibly, but not significantly.
Compliance

Is the token a utility, a security, or both? Is it compliant with relevant legislation?

N
N/A
N/A
Whitepaper

View Breakdown
Comprehensiveness

Does it cover the full scope of the problem and solution?

1
N/A
1 - No. Its a brochure.
Readability

Is it easy enough to understand?

4
N/A
4 - Easy to read.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

1
N/A
1 - No. Misleading.
Business Plan

Does it contain a viable, comprehensive business plan?

2
N/A
2 - Some vision, less plan.
Technology

Does it present a well thought out technological architectecure? Does it address implementational challenges?

1
N/A
1 - No. Ignored them.
Development Roadmap

View Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

1
N/A
1 - Nothing.
Feasiblity

Is the development plan realistic? Is it based on reasonable goals and timelines?

2
N/A
2 - Possibly, but very ambitious.
Vision

Is there a larger, long-term vision?

1
N/A
1 - No. Can't be found.
Maturity

Does it seem as though a lot of know-how and experience went into the development plan?

1
N/A
1 - No. Novice.
Current position

Is the project currently sufficiently far along in its development plan (relative to its vision and plans)?

2
N/A
2 - Critical obstacles ahead.
Business Model

View Breakdown
Concreteness

Is there a concrete business plan (vs. market descriptions, general sentiments, and fluff)?

1
N/A
1 - No. Nothing.
Feasiblity

Is the business model realistic? Is it based on reasonable goals and timelines?

1
N/A
1 - No. Can't be achieved.
Clarity

Are the solution's revenue streams, profit mechanisms, key KPIs, etc. clear and easy enough to understand?

3
N/A
3 - Yes, to a degree.
Cost effectiveness

Is the project raising an amount of money that makes sense given what it needs to reach profitability?

1
N/A
1 - No. Amount is detached from project.
Legitimacy

Is it safe from legal, moral or investor abuse?

2
N/A
2 - Not enough, can be abused.
Company and Team

View Breakdown
Company stage and foundation

Is the company already established? Has it raised funds before? Is it mature?

1
N/A
1 - No, there is no registered company yet.
Founders

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

3
N/A
3 - Have updated online (e.g. LinkedIn) profiles showing sufficient relevant experience.
Core team

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

2
N/A
2 - Partial or unclear involvement and commitment, or a very small team relative to plans.
Advisory Board

What is the level of presence, added value, and commitment of the advisory board?

5
N/A
5 - Accomplished, committed, high caliber advisors, from varying fields of expertise.
Blockchain Talent

Are there enough sufficiently experienced blockchain architects and developers on the team?

2
N/A
2 - Close to none
Development Talent

Are there enough sufficiently experienced non-blockchain developers on the team?

3
N/A
3 - There is one senior developer
Business Talent

Are there enough sufficiently experienced business developers on the team?

4
N/A
4 - Extensive and proven.
Legal Counsel

Does the team have good legal counsel?

2
N/A
2 - Not clear.
Overall Skill Set

Does the amount of talent and skill in each area seem to fit the project requirements?

3
N/A
3 - Solid correlation.
Token Sale

View Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

1
N/A
1 - No, very greedy / insufficient.
Raise Amount Min

Is the minimum raise reasonably enough to carry out the majority of the development plan? Are there raise amount dependent milestones?

1
N/A
1 - None; or no sense of what is actually necessary.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

2
N/A
2 - Use of funds only loosely defined.
Token Sold / Kept Ratio

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

2
N/A
2 - Company keeps most, with some strategic purpose.
Quality Campaign Stategy

Is the ICO well planned in terms of time, phases and scenarios?

2
N/A
2 - Amateur
Media presence and following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

3
N/A
3 - There is soical presence, but no outstanding interest

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