investFeed

About investFeed

 

investFeed is an open crowdsourced social network which empowers investors to share their portfolio holdings, trades, and monetize their content. The New-York based company, which launched in 2014, has decided to pivot from equities to decentralized digital assets due to a growing demand from its 15,000+ users, along with the cryptocurrency market’s explosive growth. investFeed aims to be the starting point for finding reliable, transparent information, by bringing together a next-generation social investing network, incentivized information sharing, digital asset trading analytics and insights, and an advertising hub for new Blockchain companies seeking public exposure.

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CEO Ron Chernesky has said the decision to pivot reflects the company’s “strong belief in the future of cryptocurrencies,” and the feeling that “investFeed’s future should fully embrace the greatest technological breakthrough since the Internet.” Chernesky has also explained the decision to raise via ICO, saying “After opting out of a $5 million dollar traditional raise, we think there is a superior way to fund development, a Token Generation Event (TGE),” and that “Our TGE will provide us with the minimum we need to construct the platform, keep it sustainable, and rapidly grow our community… Our advantage is that investFeed is already an established social network, with 78% of our user base being experienced stock traders. Coincidentally, a large portion of these stock traders reached out to us directly expressing a desire to include cryptocurrencies and other Blockchain-based assets and opportunities on our platform.” CTO Andrew Freedman explained the planned developments: “We are adding a team of dedicated developers to accelerate the platform roll-out, redesigning our investFeed app that is already available on Android and iOS, conducting a complete UI makeover and integrating multilingual support. investFeed will be the epicenter for cryptocurrency social, market data, crowd sentiment, breaking news, information on existing/trending/new projects, as well as have integrated asset portfolio/order management and sharing capabilities.” Other lead team members are COO Justin Jovanovic, Full Stack Developer Clayton Lambert, and Financial Consultant (CFA, FRM) Tarryn Valle. Serving on investFeed’s board of advisors are technical advisors George Samman, David Wachsman, Gary Dmitriev, and Ken Uryu, as well as ICO advisor Toshendra Sharma and legal counsel Gary Ross.

investFeed is conducting a crowd sale from July 23, 2017 to raise capital for the development of the cryptocurrency-specific platform, and to issue FEED tokens to participants. FEED token holders will be able to spend their FEED on accessing premium content like highly-rated or high-performing trader insights, an ad-free experience, and boosting or promoting their own content. Contributors will earn FEED by sharing their portfolios, trades, and premium content. Users will also be able to earn FEED through participation via comments or likes.  

InvestFeed

The FEED token is based on the Ethereum ERC20 standard and has passed a comprehensive viability audit. According to investFeed’s whitepaper, the initial marketplace mechanics will be centralized, but the goal is to fully decentralize the investFeed organization and underlying database by Q1 2019. A connection with the Ethereum MainNet will be handled using Parity as the Ethereum node, ensuring a synchronized network connection and allowing transactions to be processed and validated quickly and securely. A React and Web3 stack will be used as the front-end bridge and interface to monitor all events in real-time and record them in the database.

investFeed’s token sale will be capped at 28,000 ETH, with a minimum of 1,500 ETH. Participants will be issued the majority of FEED tokens immediately after the sale. The tokens will be released within 90 days of the raise, and 2.5% will go to the creation of the new investFeed platform, 5% will go to the Core Team, 1.5% will go to a bounty and rewards system, 2% will go to the advisors, and the participants will receive the remainder.

https://tokensale.investfeed.com/

Crowdsale Details

Start Time July 23rd, 2017
End Time August 7th, 2017
Total Supply Exact amount will be decided by contributions. Hard cap of 355M.
Minimum Raise 1,500 ETH
Maximum Raise 28,000 ETH
Pricing Structure 1 ETH = 10,000 Feed Token (IFT)  
Holding of Funds Standard Ethereum Multisig wallet contract created through the Ethereum/Mist Wallet.

The ICO Balance after escrow fees will be released via Multisig on a 3 of 4 arrangement (Chernesky, Freedman, Sharma, Dmitriev). Funds will be released in 3 stages: 50% upon completion of the token sale, 25% upon completion of infrastructure integration, and 25% upon reaching a live beta. The whitepaper states that “Should the circumstance arise where the first milestone has not been met after a period of 90 days following completion of the ICO, the REMAINING funds raised will be returned to the purchasers.”

Project Highlights

Technical White Paper       The investFeed whitepaper is a detailed and thorough presentation of the platform features, the role of FEED tokens, and the company’s roadmap, as well as the token sale itself, including escrow arrangements and risk disclosure. The company is developing a plan to improve and expand its technology stack and “full details about the backend solution will be elaborated upon in due course.”
Team Transparent involvement, experienced team and advisors.

CEO and CTO act as moderators of the token sale and encourage reaching out to them directly with any questions.

Location New-York
Blockchain Ethereum ERC20
Project Code Software is open source. All code is planned to be publicly available in investFeed’s repositories.
Prototype Existing previous equities platform; full decentralization planned by Q1 2019.
Token Rights Participation; sharing, promoting, and accessing content.
Token as Asset Via exchange.

Interested in deeper analysis – investfeed?

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Token Sale Use of Blockchain

Product

2.8
Product
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

5.0
N/A
5 - Fully operational.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

2.0
N/A
2 - Small audience / niche market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.

Product

Product Whitepaper

Use of Blockchain

1.8
Use of Blockchain
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

1.0
N/A
1 - None; simple Ethereum based coin.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

1.0
N/A
1 - None or indeterminate.
Need for Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

2.0
N/A
2 - Some, mainly network effect.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

2.0
N/A
2 - Centralized with some plans to decentralize.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

3.0
N/A
3 - Interesting.

Use of Blockchain

Use of Blockchain Roadmap

Whitepaper

3.6
Whitepaper
Comprehensiveness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

4.0
N/A
4 - Informative disclosure.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

3.0
N/A
3 - More information required.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

3.0
N/A
3 - More information required.

Whitepaper

Whitepaper Compliance

Roadmap

4.0
Roadmap
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

5.0
N/A
5 - Professional.
Feasiblity

Is the development plan realistic? Is it based on reasonable goals and timelines?

4.0
N/A
4 - Realistic.
Vision

Is there a larger, long-term vision?

3.0
N/A
3 - A trend with potential.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

4.0
N/A
4 - Past a few hurdles.

Roadmap

Roadmap Company and Team

Compliance

3.2
Compliance
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

4.0
N/A
4 - Distinctive use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

4.0
N/A
4 - Not as such, or compliance is assured.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

3.0
N/A
3 - Limited to blanket standard.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

3.0
N/A
3 - Semi-professional (e.g. Howey Test)

Compliance

Compliance Token Sale

Company and Team

3.4
Company and Team
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

4.0
N/A
4 - Fully assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.

Company and Team

Company and Team Product

Token Sale

3.0
Token Sale
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

3.0
N/A
3 - Justifiable.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

4.0
N/A
4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

2.0
N/A
2 - Use of funds only loosely defined.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

3.0
N/A
3 - Some presence, lukewarm reception.

Token Sale

Product

Category Breakdown
Readiness

Is the product ready for use? Is there a working prototype or MVP? How long until it is operational?

5.0
N/A
5 - Fully operational.
Appeal

How appealing is the product? How good or necessary is it? Does it have a distinct edge?

3.0
N/A
3 - Interesting.
Target User Base

Is it mass market or niche?

2.0
N/A
2 - Small audience / niche market.
Competition

Are there many other similar solutions or is this one of just a few, or even one of a kind?

2.0
N/A
2 - Quite a few / somewhat better competitors.
Innovation

How innovative or inventive is the product, either conceptually or technologically?

2.0
N/A
2 - Some, but nothing outstanding.
Product Score:
2.8

Use of Blockchain

Category Breakdown
Blockchain Development

Is blockchain technology essential? Does it make the solution significantly different and better?

1.0
N/A
1 - None; simple Ethereum based coin.
Disruptive Blockchain Advantage

How disruptive is the introduction of blockchain technology into the product's market space?

1.0
N/A
1 - None or indeterminate.
Need for Custom Token (vs. BTC or ETH)

Is the token essential or could it be done just as well or better with fiat or Bitcoin?

2.0
N/A
2 - Some, mainly network effect.
System Decentralization (besides token)

How decentralized is the system architecture other than the token (e.g., data collection, storage, access, and use, or decision making processes, etc.)?

2.0
N/A
2 - Centralized with some plans to decentralize.
Contribution to Blockchain Ecosystem

How compelling is the solution's contribution to the evolution of blockchain infrastructure and economy?

3.0
N/A
3 - Interesting.
Use of Blockchain Score:
1.8

Whitepaper

Category Breakdown
Comprehensiveness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

4.0
N/A
4 - Satisfactory coverage, well written.
Readability

Is it easy enough to understand?

4.0
N/A
4 - Easy to read and understand.
Transparency

Does it candidly describe and disclose where the project now stands, how much exists and how much still needs to be done, etc.?

4.0
N/A
4 - Informative disclosure.
Business Plan Presentation

Does it contain a viable, comprehensive business plan?

3.0
N/A
3 - More information required.
Technology Presentation

Does it present a well thought out technological architecture? Does it address implementational challenges?

3.0
N/A
3 - More information required.
Whitepaper Score:
3.6

Roadmap

Category Breakdown
Concreteness

Is there a concrete and practical development plan (vs. just a conceptual vision)?

5.0
N/A
5 - Professional.
Feasiblity

Is the development plan realistic? Is it based on reasonable goals and timelines?

4.0
N/A
4 - Realistic.
Vision

Is there a larger, long-term vision?

3.0
N/A
3 - A trend with potential.
Dependencies (services or capabilities)

How available, operational, or trusted are the other systems or capabilities on which the project relies?

4.0
N/A
4 - Available and trusted.
Current Position

Where is the project now, relative to its vision and plans?

4.0
N/A
4 - Past a few hurdles.
Roadmap Score:
4.0

Compliance

Category Breakdown
Token Utility (value through usage)

How much use is there for the token itself (regardless of its value as an investment vehicle)?

4.0
N/A
4 - Distinctive use cases.
Token as Security (tradable instrument)

How valuable is the token as an investment vehicle or financial instrument?

4.0
N/A
4 - Not as such, or compliance is assured.
Token/Smart-Contract Readiness

Is the blockchain infrastructure of the project ready for use? Is there a working prototype or MVP? How long until it is operational?

2.0
N/A
2 - Proof of concept or test platform.
Attention to Compliance Issues

How much attention is given to compliance (via token and ecosystem design, token sale participation, etc.)? Is this issue addressed directly and coherently?

3.0
N/A
3 - Limited to blanket standard.
Legal Review/Risk Assessment

What kind of legal documentation (reviews or agreements) and risk assessment are provided?

3.0
N/A
3 - Semi-professional (e.g. Howey Test)
Compliance Score:
3.2

Company and Team

Category Breakdown
Company Stage and Foundation

Is the company already established? Has it raised funds before? Is it mature?

4.0
N/A
4 - Established with some fundraising history.
Background of Lead Team Members

Do we know who they are? Do they have LinkedIn profiles? Do they have solid, relevant backgrounds?

4.0
N/A
4 - Verifiable relevant experience.
Team Assembly and Commitment

Is a solid, fully committed core team in place? Do they have online (e.g. LinkedIn) profiles showing sufficient relevant experience? Is their participation transparent?

4.0
N/A
4 - Fully assembled and committed.
Team Skill Set Relevance

Does the amount of talent and skill in each area seem to fit the project requirements?

3.0
N/A
3 - Correlated to project requirements.
Team Skill Set Balance

Is the team well-rounded (biz/tech/blockchain)? Is there sufficient talent and skill in all areas of required development?

2.0
N/A
2 - Somewhat skewed.
Company and Team Score:
3.4

Token Sale

Category Breakdown
Raise Amount Max

Is there a clear cap? Is the maximum raise amount modestly sufficient (as opposed to either greedy or insufficient)?

3.0
N/A
3 - Justifiable.
Raise Amount Min

Is the minimum raise reasonable considering the development plan? Are there raise-amount dependent milestones?

4.0
N/A
4 - Reasonable, sensible.
Fund Allocation

Is fund distribution and allocation reasonable and justified?

2.0
N/A
2 - Use of funds only loosely defined.
Token Allocation

Is the ratio of tokens sold to those kept reasonable? Does it prevent the company from having too much control?

3.0
N/A
3 - Sufficient company/community interest balance.
Media Presence and Following

Is the sale being talked about in Reddit, Bitcointalk, Social Media, Medium, etc.? Is information available and accessible? Is there interest?

3.0
N/A
3 - Some presence, lukewarm reception.
Token Sale Score:
3.0

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