investFeed is an open crowdsourced social network which empowers investors to share their portfolio holdings, trades, and monetize their content. The New-York based company, which launched in 2014, has decided to pivot from equities to decentralized digital assets due to a growing demand from its 15,000+ users, along with the cryptocurrency market’s explosive growth. investFeed aims to be the starting point for finding reliable, transparent information, by bringing together a next-generation social investing network, incentivized information sharing, digital asset trading analytics and insights, and an advertising hub for new Blockchain companies seeking public exposure.
CEO Ron Chernesky has said the decision to pivot reflects the company’s “strong belief in the future of cryptocurrencies,” and the feeling that “investFeed’s future should fully embrace the greatest technological breakthrough since the Internet.” Chernesky has also explained the decision to raise via ICO, saying “After opting out of a $5 million dollar traditional raise, we think there is a superior way to fund development, a Token Generation Event (TGE),” and that “Our TGE will provide us with the minimum we need to construct the platform, keep it sustainable, and rapidly grow our community… Our advantage is that investFeed is already an established social network, with 78% of our user base being experienced stock traders. Coincidentally, a large portion of these stock traders reached out to us directly expressing a desire to include cryptocurrencies and other Blockchain-based assets and opportunities on our platform.” CTO Andrew Freedman explained the planned developments: “We are adding a team of dedicated developers to accelerate the platform roll-out, redesigning our investFeed app that is already available on Android and iOS, conducting a complete UI makeover and integrating multilingual support. investFeed will be the epicenter for cryptocurrency social, market data, crowd sentiment, breaking news, information on existing/trending/new projects, as well as have integrated asset portfolio/order management and sharing capabilities.” Other lead team members are COO Justin Jovanovic, Full Stack Developer Clayton Lambert, and Financial Consultant (CFA, FRM) Tarryn Valle. Serving on investFeed’s board of advisors are technical advisors George Samman, David Wachsman, Gary Dmitriev, and Ken Uryu, as well as ICO advisor Toshendra Sharma and legal counsel Gary Ross.
investFeed is conducting a crowd sale from July 23, 2017 to raise capital for the development of the cryptocurrency-specific platform, and to issue FEED tokens to participants. FEED token holders will be able to spend their FEED on accessing premium content like highly-rated or high-performing trader insights, an ad-free experience, and boosting or promoting their own content. Contributors will earn FEED by sharing their portfolios, trades, and premium content. Users will also be able to earn FEED through participation via comments or likes.
The FEED token is based on the Ethereum ERC20 standard and has passed a comprehensive viability audit. According to investFeed’s whitepaper, the initial marketplace mechanics will be centralized, but the goal is to fully decentralize the investFeed organization and underlying database by Q1 2019. A connection with the Ethereum MainNet will be handled using Parity as the Ethereum node, ensuring a synchronized network connection and allowing transactions to be processed and validated quickly and securely. A React and Web3 stack will be used as the front-end bridge and interface to monitor all events in real-time and record them in the database.
investFeed’s token sale will be capped at 28,000 ETH, with a minimum of 1,500 ETH. Participants will be issued the majority of FEED tokens immediately after the sale. The tokens will be released within 90 days of the raise, and 2.5% will go to the creation of the new investFeed platform, 5% will go to the Core Team, 1.5% will go to a bounty and rewards system, 2% will go to the advisors, and the participants will receive the remainder.
|Start Time||July 23rd, 2017|
|End Time||August 7th, 2017|
|Total Supply||Exact amount will be decided by contributions. Hard cap of 355M.|
|Minimum Raise||1,500 ETH|
|Maximum Raise||28,000 ETH|
|Pricing Structure||1 ETH = 10,000 Feed Token (IFT)|
|Holding of Funds||Standard Ethereum Multisig wallet contract created through the Ethereum/Mist Wallet.
The ICO Balance after escrow fees will be released via Multisig on a 3 of 4 arrangement (Chernesky, Freedman, Sharma, Dmitriev). Funds will be released in 3 stages: 50% upon completion of the token sale, 25% upon completion of infrastructure integration, and 25% upon reaching a live beta. The whitepaper states that “Should the circumstance arise where the first milestone has not been met after a period of 90 days following completion of the ICO, the REMAINING funds raised will be returned to the purchasers.”
|Technical White Paper||The investFeed whitepaper is a detailed and thorough presentation of the platform features, the role of FEED tokens, and the company’s roadmap, as well as the token sale itself, including escrow arrangements and risk disclosure. The company is developing a plan to improve and expand its technology stack and “full details about the backend solution will be elaborated upon in due course.”|
|Team||Transparent involvement, experienced team and advisors.
CEO and CTO act as moderators of the token sale and encourage reaching out to them directly with any questions.
|Project Code||Software is open source. All code is planned to be publicly available in investFeed’s repositories.|
|Prototype||Existing previous equities platform; full decentralization planned by Q1 2019.|
|Token Rights||Participation; sharing, promoting, and accessing content.|
|Token as Asset||Via exchange.|