Press Release


eMusic to raise $70M to Build a Blockchain Music Distribution and Royalty Management Platform to Ensure Artists and Service Providers Get a Fair Share of Revenue 

New York – August 1, 2018eMusic, a champion of independent artists and labels since 1998, announces a $70M token sale to build a decentralized music distribution and royalty management system. eMusic is planning a public pre-sale for its eMusic utility token (EMU) beginning in September 2018 with a token generation event (TGE) immediately following.

For over 20 years, eMusic has served 47 million fans, helping them discover new music, artists and labels, selling nearly one billion downloads from a catalog of over 26 million tracks. As the first major music service to fully embrace blockchain, eMusic will develop a sustainable music ecosystem for artists, service providers and the fans that support them. eMusic’s mission is to correct an imbalanced music industry by building a fair, simple and transparent music distribution platform for artists and service providers.

“For two decades, eMusic has been a champion of independent artists and their fans. However, today’s supply chain for music is broken. While streaming has made it possible for anyone to listen to virtually any song ever recorded at any time, its underlying economics are financially crippling to the most vital piece of the music ecosystem — artists,” said Tamir Koch, CEO of eMusic. “And on the other side of the supply chain, service providers are losing billions and struggling to stay alive. Most fans don’t realize that this is an unsustainable future with fewer artists and fewer providers.”

“Today’s supply chain is full of blockers, middlemen and inefficiencies that create barriers for artists’ music to get from the studio to fans’ headphones. eMusic is going to fix this problem using an all-new blockchain platform that provides a more streamlined, transparent and autonomous structure benefiting all parties,” said Koch.

Using a system of simple smart contracts, the eMusic blockchain platform will include everything artists need to publish and distribute music and manage rights and royalties. Artists simply upload their music, document the rights and choose where fans can stream or buy their music. When a song is played or sold, the revenue gets split between service provider and rights holders, fairly, and with full visibility to plays and payouts. Artists can withdraw what they’ve earned whenever they want, so they can afford to keep on creating new music. In addition, there are plans to launch a crowdfunding platform to further engage fans and raise money for music projects.

According to Bill Campbell, an advisor to the eMusic blockchain project and former senior executive within the global digital groups at both Universal Music Group and Sony Music Entertainment, “This technology will change the landscape for DIY artists, allowing them true creative freedom while simultaneously ensuring that they can continue to make a living creating the music that their fans love. The eMusic blockchain platform solves the most critical problems facing artists looking to release their own music, including fair, transparent and expedited royalty payments and the ability to fund new music creation. In short, the eMusic blockchain platform provides artists all the tools they need to survive and thrive in a tough marketplace.”

EMU is an ERC-20 utility token on the Ethereum blockchain, designed to enhance the core functionality of the eMusic platform from day one. Immediately following the TGE, eMusic’s EMU token will be accepted as a form of payment for music on the eMusic store, provided as reward for loyalty and referral, and used to access features like unlimited cloud storage and exclusive content.

To learn more about the eMusic blockchain project and the status of EMU token sale, please visit:

About eMusic

eMusic launched in 1998 as the first legal, digital music store. As the industry pioneer and champion of Independent label content, eMusic amassed millions of users. eMusic relaunched in May 2017 after being acquired by TriPlay, Inc. – evolving from a discount digital music store into a full-featured digital music service. eMusic delivers a comprehensive suite of services for collectors who value ownership and for artists who value the fair distribution of revenue. EMU is a utility token generated by, Switzerland AG.

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